ActiveTrail vs DirectIQ
ActiveTrail
activetrail.com
DirectIQ
directiq.comSide by side
| Figure | ActiveTrail | DirectIQ |
|---|---|---|
| Price from | $9/mo | $19/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Email Marketing Software | 9.2 (#3) | 9.0 (#9) |
| Spec score · Email marketing tools | 9.1 (#12) | 8.8 (#24) |
| A/B testing | Yes | Yes |
| API authentication | API access uses customer-created tokens that can be separately revoked, restricted by IP address and given expiration dates. | DirectIQ requires an API key for all API requests, generated from account settings. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Headquarters | Tel Aviv, Israel | New York, NY, United States |
| Landing pages | ActiveTrail includes a landing-page builder with signup forms for lead capture. | Yes |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | Yes |
| Support | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. | DirectIQ offers live chat and says email support replies within 24 hours. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
DirectIQ
- Pay-as-you-goFree
- Pay-as-you-go email credits$19 a month
- Essential$19 a month
- Unlimited$36 a month
- Pay-as-you-go$19, paid once
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.
DirectIQ
DirectIQ is an email automation platform built for family entertainment centers, trampoline parks, and other activity venues. It connects with point-of-sale systems to sync guest data daily, which can support a personalized birthday offer sent seven days before a guest’s birthday and a win-back sequence after 60 days without a visit. Campaign tools include audience segmentation, landing pages, and A/B testing. DirectIQ lists integrations including CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify, and WordPress; its POS page says eight integrations are live, with more added monthly. The service runs on the web and through an API. Developers can use REST endpoints, webhooks for opens, clicks, and bounces, and SDKs; requests require an API key generated in account settings. Plans include a free pay-as-you-go option, $19 a month for Essential, and $36 a month for Unlimited. Both monthly plans cover up to 3,000 contacts. DirectIQ is based in New York and was founded in 2011.