ActiveTrail vs Encharge
ActiveTrail
activetrail.com
Encharge
encharge.ioSide by side
| Figure | ActiveTrail | Encharge |
|---|---|---|
| Price from | $9/mo | $79/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 7 | 3 |
| Spec score · Email Marketing Software | 9.2 (#3) | 8.8 (#19) |
| Spec score · Email marketing tools | 9.1 (#12) | 8.7 (#31) |
| Spec score · Marketing Automation Software | 8.9 (#11) | 8.6 (#20) |
| A/B testing | Yes | Yes |
| Automation | Visual automation workflows can react to customer behavior and triggers, with dynamic segmentation and onsite behavioral triggers. | Its visual flow builder supports automated customer journeys, while broadcasts send targeted one-off newsletters. |
| Email automation | Yes | Yes |
| Email tools | Email features include templates, personalization, A/B testing, reporting, bounce management and send time prediction. | Features include email personalization, a mobile-ready email editor, A/B tests, lead scoring, and free email verification on all plans. |
| Free plan | No | No |
| Headquarters | Tel Aviv, Israel | Miami, Florida, United States |
| Integrations | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. | Official integrations include Stripe, Chargebee, Salesforce, HubSpot, Segment, Shopify, WooCommerce, Calendly, Typeform, Slack, Intercom, Mailchimp, Facebook Ads, Google Sheets and others. |
| Praise: support | Independent reviewers repeatedly praise fast, helpful support delivered through chat, phone and email. | GetApp reviewers commonly describe support as fast, friendly, knowledgeable and responsive, although isolated reviews report slower or unclear replies. |
| Product | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. | Encharge describes itself as a marketing automation platform built specifically for B2B SaaS businesses. |
| Rating on Capterra | 4.4 out of 5 from 28 reviews. | 4.9 out of 5 from 297 reviews |
| Rating on G2 | 4.4 out of 5 from 28 reviews. | 4.7 out of 5 from 373 reviews |
| Rating on Trustpilot | 4.7 out of 5 from 41 reviews. | 4.5 out of 5 from 268 reviews |
| Security | ActiveTrail states that its information security management system complies with ISO 27001. | The maker says its app runs in AWS data centers and describes firewalls, regular key rotation, third-party security reviews, and penetration testing. |
| Segmentation | Dynamic groups can update automatically from contact filters and behavior across email, SMS, WhatsApp, push and Smart Pixel activity. | The platform supports attribute-based and behavior-based user segmentation, while event-based segmentation is reserved for Premium. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.