Aritic PinPoint vs HubSpot Marketing Hub
Aritic PinPoint
aritic.com
HubSpot Marketing Hub
hubspot.comSide by side
| Figure | Aritic PinPoint | HubSpot Marketing Hub |
|---|---|---|
| Price from | $19/mo | $7/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 8 |
| Spec score · Lead Nurturing Software | 9.4 (#1) | 9.0 (#2) |
| Spec score · Marketing Automation - B2B Software | 9.3 (#1) | 8.9 (#3) |
| Spec score · Marketing Automation Software | 9.1 (#8) | 9.4 (#1) |
| CRM integrations | The integration list includes Aritic Sales, Microsoft Dynamics, HubSpot CRM, SugarCRM, vTiger, Zoho CRM, Pipedrive and Salesforce. | multiple |
| Email automation | The product provides email campaigns, automated drip marketing, autoresponders, email templates and email analytics. | Yes |
| Free plan | Yes | Yes |
| Free trial | Yes | HubSpot states that Marketing Hub can be tried free for 14 days with no credit card required. |
| Headquarters | Bengaluru, Karnataka, India | Boston, MA, USA |
| Integrations | The integrations page lists services including Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. |
| Purpose | Aritic PinPoint is a unified marketing automation platform for designing campaigns, generating leads, managing leads, and converting them into customers. | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. |
| Security controls | Aritic describes TLS/HTTPS communications, disk-level and database encryption, regular vulnerability scanning, penetration testing, role-based access, firewalls, IDS/IPS and DDoS protection. | HubSpot states that it conducts annual third-party audits and penetration testing, supports SAML SSO and SCIM provisioning, and offers regional hosting in the US, EU, Canada, and Australia. |
Plans
Aritic PinPoint
- Lite$59 a month
- Starter$219 a month
- Professional$249 a month
- FreeFree
- Lite$19 a month
- Starter$79 a month
- Professional$99 a month
- EnterprisePriced on request
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
In their own words
Aritic PinPoint
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.