ActiveCampaign vs Aritic PinPoint
ActiveCampaign
activecampaign.com
Aritic PinPoint
aritic.comSide by side
| Figure | ActiveCampaign | Aritic PinPoint |
|---|---|---|
| Price from | — | $19/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 8 |
| Spec score · Marketing Automation Software | 8.7 (#14) | 9.1 (#9) |
| Spec score · Lead Nurturing Software | 8.7 (#5) | 9.4 (#1) |
| Spec score · Marketing Automation - B2B Software | 8.7 (#5) | 9.3 (#1) |
| Email automation | Yes | The product provides email campaigns, automated drip marketing, autoresponders, email templates and email analytics. |
| Free plan | No | Yes |
| Free trial | A free 14-day trial is available with email sign-up. | Yes |
| Headquarters | Chicago, Illinois, United States | Bengaluru, Karnataka, India |
| Landing pages | Yes | Landing-page and form creation, responsive pages, drag-and-drop editing and landing-page A/B testing are offered, with some functions tier-limited. |
| Audience segmentation | Yes | The platform supports deep list segmentation plus static and dynamic lists; the free tier allows five segments and Professional lists unlimited segments. |
Plans
ActiveCampaign
- StarterPriced on request
- PlusPriced on request
- ProPriced on request
- EnterprisePriced on request
- AdvancedPriced on request
- CorePriced on request
- PremiumPriced on request
Aritic PinPoint
- Lite$59 a month
- Starter$219 a month
- Professional$249 a month
- FreeFree
- Lite$19 a month
- Starter$79 a month
- Professional$99 a month
- EnterprisePriced on request
In their own words
ActiveCampaign
ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The listed native integrations total 1,000, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team features include custom permissions, label management, shared inboxes, and single sign-on; listed security features include HIPAA support and secure data connections to AI tools. The platform is available on the web, iOS, and Android, with a mobile app among its features. Plans are customized for the business and its goals and billed annually. Email plan user limits range from one to five, and email sends range from 10x to 15x the contact limit by plan. Starter allows five actions per automation; higher email tiers list unlimited actions. There is no free plan, but the 14-day trial requires no credit card. A 30-day results guarantee promises money back.
Aritic PinPoint
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers. Aritic describes it as a full-stack platform for B2B companies. Listed tools include email automation, contact segmentation, analytics, landing pages, lead scoring, social media automation, and multi-channel campaigns. The Starter plan lists SMS campaigns powered by Twilio, WhatsApp campaigns, and multi-channel drips. PinPoint tracks anonymous visitors using browser fingerprinting, and says analytics can support retargeting. Integrations include Zoho CRM, Microsoft Dynamics, HubSpot CRM, LinkedIn, Instagram, Gmail, Clearbit, Facebook Ads, Zapier, and Twilio. Aritic says public communication interfaces use HTTPS and TLS encryption, while stored server data uses disk-level and database-level encryption. The maker describes itself as GDPR ready, while also saying it is integrating GDPR requirements into its existing framework. A free plan and 30-day trial are listed. The Lite plan costs $59 a month and includes one free user, 10x free emails per contact, and 350+ direct integrations.