Adobe Journey Optimizer B2B Edition vs HubSpot Marketing Hub
Adobe Journey Optimizer B2B Edition
business.adobe.com
HubSpot Marketing Hub
hubspot.comSide by side
| Figure | Adobe Journey Optimizer B2B Edition | HubSpot Marketing Hub |
|---|---|---|
| Price from | — | $7/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 8 |
| Spec score · Marketing Automation - B2B Software | 7.9 (#9) | 8.9 (#3) |
| Spec score · Marketing Automation Software | 7.8 (#62) | 9.4 (#1) |
| Audience | Adobe describes the product as supporting marketing and sales teams, including marketers, business development representatives, data analysts, and operational administrators. | Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale. |
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 1982 | 2006 |
| Integrations | Adobe lists integrations with Marketo Engage, Real-Time CDP, Customer Journey Analytics B2B Edition, Brand Concierge, and Experience Manager Assets. | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. |
| Lead scoring | Yes | Yes |
| Purpose | Orchestrates B2B person and account journeys using AI and automation to engage and qualify buying groups. | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. |
| Security and compliance | Adobe says it undergoes independent audits and complies with many industry standards and regulations; the Trust Center provides current compliance attestations and security information. | HubSpot’s Trust Center lists SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA, GDPR, CCPA, EU Cloud Code of Conduct, and TRUSTe certifications or badges. |
Plans
Adobe Journey Optimizer B2B Edition
- Adobe Journey Optimizer B2B EditionPriced on request
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
In their own words
Adobe Journey Optimizer B2B Edition
Adobe Journey Optimizer B2B Edition has no write-up on Specifiction yet; its figures are above.
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.