Best Marketing Automation Software in 2026
Updated
131ranked
6free plans on this page
$11.04/molowest paid tier
11 Oct 2026last checked
Input list Marketing Automation Software 25 channels on this page · 105 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts Spec sheet Score
26 Cordial Free planPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 0/8spec lines stated 7.6
27 EngageBay Free planYesPaid from$12.74/moEmail automationYesCustomer journeysLead scoringYesLead capture formsYesCRM integrationsHubSpot, Salesforce, and CSV importsIncluded contacts250 contacts 7/8spec lines stated 7.6
28 Zoho Marketing Plus Free planNoPaid from$25/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts1,000 contacts 8/8spec lines stated 7.5
29 Salesforce Account Engagement Free planNoPaid from$1,250/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsnativeIncluded contacts10,000 contacts 8/8spec lines stated 7.5
30 Customer.io Free planNoPaid from$100/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts5,000 contacts 8/8spec lines stated 7.5
31 MoEngage Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringLead capture formsYesCRM integrationsmultipleIncluded contacts 5/8spec lines stated 7.5
32 Omnisend Free planYesPaid from$16/moEmail automationYesCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 3/8spec lines stated 7.5
33 Maropost Marketing Cloud Free planNoPaid from$279/moEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts250,000 contacts 8/8spec lines stated 7.5
34 Lead Liaison Free planNoPaid from$250/moEmail automationYesCustomer journeysLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts 6/8spec lines stated 7.5
35 Netcore Customer Engagement Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsCRM integrationslimitedIncluded contacts 5/8spec lines stated 7.4
36 Aritic PinPoint Free planYesPaid from$59/moEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 7.4
37 Adobe Campaign Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringLead capture formsYesCRM integrationsmultipleIncluded contacts 5/8spec lines stated 7.3
38 Blueshift Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsCRM integrationsmultipleIncluded contacts 5/8spec lines stated 7.3
39 Systeme.io Free planYesPaid from$17/moEmail automationYesCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 3/8spec lines stated 7.3
40 Zixflow Free planYesPaid from$39/moEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 7.3
41 Dotdigital Free planNoPaid fromEmail automationYesCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 7.2
42 Oracle Fusion Cloud Marketing Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsnativeIncluded contacts10,000 contacts 7/8spec lines stated 7.2
43 E-goi Free planYesPaid from$11.75/moEmail automationYesCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 3/8spec lines stated 7.2
44 Act-On Free planPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts 5/8spec lines stated 7.2
45 Ontraport Free planNoPaid from$83/moEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 7.2
46 HighLevel Free planNoPaid from$97/moEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 2/8spec lines stated 7.2
47 BenchmarkONE Free planYesPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 1/8spec lines stated 7.2
48 Togile CRM Free planYesPaid fromEmail automationCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 1/8spec lines stated 7.2
49 Bloomreach Engagement Free planNoPaid fromEmail automationYesCustomer journeysYesLead scoringYesLead capture formsYesCRM integrationsmultipleIncluded contacts 6/8spec lines stated 7.1
50 Sailthru Free planPaid fromEmail automationYesCustomer journeysLead scoringLead capture formsCRM integrationsIncluded contacts 1/8spec lines stated 7.1
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Email automation | Customer journeys |
|---|---|---|---|---|---|---|---|---|
| 26 | Cordial | 7.6 | ||||||
| 27 | EngageBay | 7.6 | Free plan | $11.04/mo | Yes | $12.74/mo | Yes | |
| 28 | Zoho Marketing Plus | 7.5 | No | $30/mo | No | $25/mo | Yes | Yes |
| 29 | Salesforce Account Engagement | 7.5 | No | $1,250/mo | No | $1,250/mo | Yes | Yes |
| 30 | Customer.io | 7.5 | No | $100/mo | No | $100/mo | Yes | Yes |
| 31 | MoEngage | 7.5 | No | Yes | Yes | |||
| 32 | Omnisend | 7.5 | Free plan | $16/mo | Yes | $16/mo | Yes | |
| 33 | Maropost Marketing Cloud | 7.5 | No | $29/mo | No | $279/mo | Yes | Yes |
| 34 | Lead Liaison | 7.5 | No | $250/mo | No | $250/mo | Yes | |
| 35 | Netcore Customer Engagement | 7.4 | No | Yes | Yes | |||
| 36 | Aritic PinPoint | 7.4 | $59/mo | Yes | $59/mo | |||
| 37 | Adobe Campaign | 7.3 | No | Yes | Yes | |||
| 38 | Blueshift | 7.3 | No | $1,250/mo | No | Yes | Yes | |
| 39 | Systeme.io | 7.3 | Free plan | $17/mo | Yes | $17/mo | Yes | |
| 40 | Zixflow | 7.3 | Free plan | $39/mo | Yes | $39/mo | ||
| 41 | Dotdigital | 7.2 | No | Yes | ||||
| 42 | Oracle Fusion Cloud Marketing | 7.2 | No | Yes | Yes | |||
| 43 | E-goi | 7.2 | Yes | $11.75/mo | Yes | |||
| 44 | Act-On | 7.2 | No | Yes | Yes | |||
| 45 | Ontraport | 7.2 | No | $83/mo | No | $83/mo | ||
| 46 | HighLevel | 7.2 | No | $97/mo | No | $97/mo | ||
| 47 | BenchmarkONE | 7.2 | Free plan | Free | Yes | |||
| 48 | Togile CRM | 7.2 | Free plan | ₹3,000/mo | Yes | |||
| 49 | Bloomreach Engagement | 7.1 | No | No | Yes | Yes | ||
| 50 | Sailthru | 7.1 | Yes |
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