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Lead Liaison

leadliaison.com

From $250/mo WebWindowsiOSAndroidAPI
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Spec score 8.3 #33 of 131 in Marketing Automation Software

What it is

Lead Liaison is a marketing automation platform for managing campaigns and moving marketing qualified leads toward sales qualification. It supports online and offline omni-channel campaigns, with tools for creating trackable content, images, emails, landing pages, and videos. A landing-page designer and smart forms support lead capture; automated workflows nurture leads, and distribution can follow performance criteria, round-robin, or direct assignment. Qualification features include asset-level and basic scoring, lead grading, score thresholds, and inactivity periods. The platform tracks actions such as page views, email clicks, document downloads, webinar attendance, video watches, and form submissions. Lead Liaison says it integrates with more than 400 third-party applications and offers an API and Zap. It describes its audience as mid-sized businesses. Paid pricing starts at $250/mo (annual), with no free plan. Listed plans include Inbound at $250 a month under an annual contract, Omnibound at $780 a month under an annual contract, and Lifecycle at $1,500 a month under an annual contract. The company says it is SOC 2 Type 2 and ISO 27001 certified, complies with HIPAA and GDPR, and uses AES 256-bit encryption. Customers receive a dedicated Technical Account Manager, and the support SLA promises a response within six hours for each ticket.

Spec sheet

Purpose
Lead Management Automation helps companies create marketing qualified leads and turn them into sales qualified leads.Read 9 Oct 2026 · leadliaison.com
Audience
The company describes its platform as tailored specifically for mid-sized businesses.Read 9 Oct 2026 · leadliaison.com
Free plan
NoRead 22 Sep 2026 · leadliaison.com
Paid from
250Read 22 Sep 2026 · leadliaison.com
Integrations
Lead Liaison says it integrates with more than 400 third-party applications and also offers an API and Zap.Read 9 Oct 2026 · leadliaison.com
Security
The company states it is SOC 2 Type 2 and ISO 27001 certified and complies with HIPAA and GDPR.Read 9 Oct 2026 · leadliaison.com
Support
Customers are assigned a dedicated Technical Account Manager, and the support SLA guarantees a response within six hours for every support ticket.Read 9 Oct 2026 · leadliaison.com
Headquarters
Dallas, Texas, USARead 28 Sep 2026 · leadliaison.com
Behavior tracking
The software tracks activity such as video watches, form submissions, page views, email clicks, document downloads, and webinar attendance.Read 9 Oct 2026 · leadliaison.com
Campaigns
The platform supports omni-channel marketing campaigns across online and offline channels.Read 9 Oct 2026 · leadliaison.com
Content
Its content tools create trackable content, images, emails, landing pages, and videos.Read 9 Oct 2026 · leadliaison.com
CRM integrations
Listed CRM integrations include Salesforce, Microsoft Dynamics, Insightly, Base CRM, Zoho CRM, and Pipedrive.Read 9 Oct 2026 · leadliaison.com
Email automation
YesRead 22 Sep 2026 · leadliaison.com
Encryption
Lead Liaison states that its application and data are protected using AES 256-bit encryption.Read 9 Oct 2026 · leadliaison.com
Lead capture
A landing page designer and smart web forms are offered to increase lead capture.Read 9 Oct 2026 · leadliaison.com
Lead capture forms
YesRead 22 Sep 2026 · leadliaison.com
Lead nurturing
Automated workflows nurture leads, and lead distribution can use performance criteria, round-robin, or direct assignment.Read 9 Oct 2026 · leadliaison.com
Lead scoring
YesRead 22 Sep 2026 · leadliaison.com
Qualification
Lead qualification features include asset-level scoring, basic lead scoring, lead grading, score thresholds, and inactivity periods.Read 9 Oct 2026 · leadliaison.com

Plans and prices

Inbound $250 a month Pricing based on Annual Contract. Real-time visitor tracking · Buy signals · Hot prospects dashboard · Trackable content · Tracking URLs · Google Analytics integration Read 22 Sep 2026 · leadliaison.com
Omnibound $780 a month Annual contract; price shown as $780 Mo Up to 5,000 licensed prospects · Marketing automation · Email marketing · Omni-channel outbound marketing · Advanced lead scoring Read 9 Oct 2026 · leadliaison.com
Lifecycle $1,500 a month Pricing based on Annual Contract. Up to 20,000 licensed prospects Read 22 Sep 2026 · leadliaison.com

Every Lead Liaison plan and price →

Strong points and limits

Strong points

  • Omni-channel campaigns span online and offline channels
  • Lead scoring, grading, and qualification thresholds
  • More than 400 third-party integrations
  • Dedicated Technical Account Manager
  • Support response SLA is within six hours

Limits

  • No free plan
  • Pricing starts at $250/mo (annual)
  • Omnibound covers up to 5,000 licensed prospects
  • Lifecycle covers up to 20,000 licensed prospects

Who it suits

It suits mid-sized businesses coordinating lead capture, nurturing, qualification, and omni-channel marketing. Teams should compare the annual contract plans and prospect allowances with their needs.

Verdict

Lead Liaison brings campaign creation, lead tracking, scoring, and routing into one marketing automation platform. Its paid annual plans and stated prospect caps are central buying details.

Where Specifiction places it

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