Tech riderRev. 11 Oct 2026

Pendula

Ch 647.0of 131Marketing Automation Software

1Runs onWeb
2Costsfree trial · paid from A$2/mo
3Email automationYes
4Customer journeysYes
5Lead scoringYes
6CRM integrationsmultiple

6 lines stated Written from the maker's own pages: pendula.com

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Overview

Pendula is ranked #64 of 131 in marketing automation software on Specifiction, made by Pendula (Sydney, New South Wales, Australia). It runs on Web. There is no free plan. A free trial is offered. Paid plans start at A$2/mo.

Pendula plans and pricing

All plans

Starter A$2/mo $24k paid annually (min 12 months) 1 AI Agent · 3 pre-built templates · 1 integration · 1000 outcomes included monthly · overage: $2 per outcome based on 6 interactions · Email, SMS & WhatsApp · Unlimited seats pendula.com · 11 Oct 2026

Builder A$5/mo $60k paid annually (min 12 months) 3 AI Agents · 9 pre-built templates total · 3 integrations · 4000 outcomes included monthly · overage: $2 per outcome based on 6 interactions · Email, SMS & WhatsApp · Unlimited seats pendula.com · 11 Oct 2026

Scaler Unlimited AI Agents · Unlimited outcomes · Unlimited seats pendula.com · 22 Sept 2026

Scaler Custom; volume discounts available Unlimited AI Agents · Custom-built templates · Customisable integrations · Unlimited outcomes · Any channel (Voice, Social, Custom APIs) · Unlimited seats · Custom development & white-labelling · SLA guarantees pendula.com · 11 Oct 2026

Compared on marketing automation software

Free plan: Nopendula.com
Email automation: Yespendula.com
Customer journeys: Yespendula.com
Lead scoring: Yespendula.com
CRM integrations: multiplependula.com

Facts

Product: Pendula describes itself as an all-in-one customer engagement platform for unifying data, orchestrating journeys, and engaging customers across channels.pendula.com · 11 Oct 2026
Audience: The platform is presented for marketing and customer experience teams, including teams in financial services, education, telecommunications, and utilities.pendula.com · 11 Oct 2026
Journey builder: Its no-code Workflow Studio supports drag-and-drop journey creation with branching logic, condition-based messaging, and time-sensitive prompts.pendula.com · 11 Oct 2026
Messaging: The Engagement Hub supports two-way communications through SMS, email, WhatsApp, push notifications, and RCS.pendula.com · 11 Oct 2026
Integrations: Pendula says its Integrations Hub connects to more than 80 external applications and can access or update customer data from connected sources.pendula.com · 11 Oct 2026
AI agents: Pendula AI Agents handle customer interactions across channels and can hand conversations to human agents with context and conversation history.pendula.com · 11 Oct 2026
AI agent trial: Pendula says customers can contact its team about trial options, custom demos, and proof-of-concept projects before annual commitment.pendula.com · 11 Oct 2026
Support: All listed AI Agent tiers include a dedicated customer success manager and priority support and training; the Scaler tier includes premium support.pendula.com · 11 Oct 2026
Security: Pendula says it maintains ISO 27001 and SOC 2 Type 2 certifications and tracks applicable regulations including UK GDPR, SOC 2, and HIPAA.pendula.com · 11 Oct 2026
AI data handling: The AI Agent pricing page states that customer data remains private and is not used for model training.pendula.com · 11 Oct 2026
Limits: Starter and Builder include monthly outcome allowances, with listed overage charges of $2 per outcome; the pricing page defines an outcome as typically involving six message exchanges.pendula.com · 11 Oct 2026
Company history: Pendula says it was founded in Sydney in 2017.pendula.com · 11 Oct 2026