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Ometria

ometria.com

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Spec score 8.0 #17 of 58 in Customer Data Platforms

What it is

Ometria is a customer data and experience platform built exclusively for retail brands. It consolidates customer profiles, resolves identities, manages consent, and provides dashboards, reports, and a single customer view. Retail marketing teams can use segmentation, analytics, predictive insight, and reporting to shape broadcasts and automated journeys across email, SMS, mobile push, ads and retargeting, websites, direct mail, in-store and customer service, and loyalty. Personalization tools include dynamic content, smart templates, coupon pools, product recommendations, email templates, and data-powered campaigns. Ometria says Architect AI powers specialist agents for personalization and that its AI is trained on retail data. Listed integrations include Google Ads, Facebook, Attentive, Freshdesk, Stylitics, Trustpilot, Yotpo, and Zendesk, among other partners; some connections require backend or third-party app configuration. Mobile app integration uses Android, iOS, and React Native SDKs. Web personalization can use JavaScript, a headless API, or both, but enablement and pricing require contacting a Customer Success Representative. Pricing is on request.

Spec sheet

Product
Ometria describes itself as a customer data and experience platform built for retail brands.Read 30 Sep 2026 · ometria.com
Audience
Ometria is intended for retail brands and retail marketing teams.Read 30 Sep 2026 · ometria.com
Integrations
Ometria lists connections including Google Ads, Facebook, Attentive, Freshdesk, Stylitics, Trustpilot, Yotpo, and Zendesk, with some other connections configured in Ometria’s backend or a third-party app.Read 30 Sep 2026 · support.ometria.com
Support
Customers can submit support requests, use in-app chat when an agent is available, and call support during 09:00–18:00 UK/ET working hours.Read 30 Sep 2026 · support.ometria.com
Headquarters
London, United KingdomRead 28 Sep 2026 · ometria.com
Founded
2013Read 28 Sep 2026 · ometria.com
Company
Ometria says it was founded in 2013 and its about page lists 200 clients and 150 employees.Read 30 Sep 2026 · ometria.com
Additional partners
Ometria also works with Antavo, GiveX, LoyaltyLion, LoudCrowd, Mention Me, Movable Ink, Nosto, Wisepops, Yieldify and Zapier.Read 30 Sep 2026 · support.ometria.com
AI
Ometria says Architect AI powers a suite of specialist agents for personalization.Read 30 Sep 2026 · ometria.com
API security
Ometria’s help documentation says unused API keys should be revoked and created, viewed, and revoked keys can be reviewed in security audit logs.Read 30 Sep 2026 · support.ometria.com
Campaign orchestration
The platform lists real-time customer audiences, broadcast building, personalization and dynamic content, smart templates, and a cross-channel journey builder.Read 30 Sep 2026 · ometria.com
CDP features
CDP features include dashboards, reports and a single customer view.Read 30 Sep 2026 · support.ometria.com
Channels
Listed delivery channels include email, SMS, ads and retargeting, mobile push, website, direct mail, in-store and customer service, and customer loyalty.Read 30 Sep 2026 · ometria.com
Company scale
Ometria reports 200 clients, 150 employees and more than 250 million customer profiles.Read 30 Sep 2026 · ometria.com
Core capabilities
The platform combines customer data consolidation and insight with cross-channel experience delivery.Read 30 Sep 2026 · ometria.com
Customer profiles
The platform consolidates customer profiles, resolves identities, and manages consent.Read 30 Sep 2026 · ometria.com
Data protection
Ometria says personal data is processed only according to documented controller instructions and that clients are notified of breaches without undue delay.Read 30 Sep 2026 · ometria.com
Insights
Its listed capabilities include advanced segmentation, customer insight and analytics, predictive insight, and marketing reporting.Read 30 Sep 2026 · ometria.com
Integration constraint
Ometria says web personalization enablement and pricing require contacting a Customer Success Representative, and the offering is separate from website overlays and product recommendations.Read 30 Sep 2026 · support.ometria.com
Marketing channels
CXP supports broadcast and automated marketing through email, text messages and push notifications.Read 30 Sep 2026 · support.ometria.com
Mobile app integration
Ometria’s help page lists Android, iOS, and React Native SDKs for app integration and push notifications.Read 30 Sep 2026 · support.ometria.com
Personalization
CXP includes dynamic coupon pools, product recommendations, email templates and data-powered campaign personalization.Read 30 Sep 2026 · support.ometria.com
Product focus
Ometria is a customer data and experience platform built exclusively for retail.Read 30 Sep 2026 · ometria.com
Retail focus
Ometria says it is built exclusively for retail and describes its AI as trained on retail data.Read 30 Sep 2026 · ometria.com
Security certifications
Ometria states that its information security management system is certified to ISO/IEC 27001 and its privacy information management system to ISO 27701.Read 30 Sep 2026 · ometria.com
Shopify limitation
The Shopify Markets integration does not support parent/sub-market configurations, B2B setups or retail POS catalogs.Read 30 Sep 2026 · support.ometria.com
Web personalization
Ometria’s web personalization can be delivered using JavaScript, a headless API, or a combination of both.Read 30 Sep 2026 · docs.ometria.com

Plans and prices

Ometria Priced on request Contact Customer Success Representative for pricing Read 30 Sep 2026 · docs.ometria.com

Every Ometria plan and price →

Strong points and limits

Strong points

  • Consolidates customer profiles and manages consent.
  • Includes segmentation, analytics, and predictive insight.
  • Supports journeys across multiple listed channels.
  • Offers Android, iOS, and React Native SDKs.
  • States ISO/IEC 27001 and ISO 27701 certification.

Limits

  • Pricing is on request.
  • Web personalization enablement and pricing require contacting a representative.
  • Some integrations need backend or third-party app configuration.
  • Shopify Markets excludes specified configurations and catalogs.

Who it suits

Ometria is aimed at retail brands and retail marketing teams seeking to combine customer data with cross-channel campaigns and personalization. It is specifically built for retail rather than general-purpose use.

Verdict

Ometria brings customer data, segmentation, and cross-channel marketing into a retail-focused platform. Prospective customers must request pricing, and web personalization has a separate enablement and pricing process.

Where Specifiction places it

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