Skip to content
SPECIFICTION
Get listed

KUKUI

kukui.com

From $49/mo WebiOSAndroid
Visit kukui.com
Spec score 8.1 #10 of 33 in Automotive CRM Software

What it is

KUKUI is a marketing and customer-engagement platform for independent automotive repair shops, available on web, iOS and Android. Its website tools include a branded site, SSL certificate, SEO optimization, review management, tracking phone numbers and a QR code generator. The customer database records spend history, vehicles, visit frequency and revenue, with marketing analytics and automated retention outreach. Communication features include two-way SMS, text marketing, live web chat, online booking and a loyalty program. AI Call Insights scores recorded shop calls and identifies customer-demand insights and trends. KUKUI says call data is not used to train AI models, and customers can request deletion of stored transcripts and scores. Listed integrations include POS/SMS, review services, My Garage and Shop-Ware; the latter surfaces marketing metrics and tools in the KUKUI dashboard. Pro and Pro+ pricing is available on request. À la carte services include Marketing at $399 a month and Websites at $399 a month. KUKUI Complete is $719 a month; plans are on a 12-month agreement.

Spec sheet

What it does
KUKUI is a marketing and customer-management platform built specifically for auto-repair shops, combining websites, advertising, communication, scheduling, reviews and reporting.Read 15 Oct 2026 · kukui.com
Purpose
KUKUI provides data-driven marketing and customer engagement solutions designed specifically for independent automotive repair shops.Read 4 Oct 2026 · kukui.com
Free plan
NoRead 22 Sep 2026 · kukui.com
Integrations
KUKUI advertises POS/shop-management integrations including Shopmonkey, NAPA TRACS, Shop-Ware, Frazer, AutoFluent, AutoShop, Tekmetric and ALLDATA.Read 15 Oct 2026 · capterra.com
Support
KUKUI lists technical support and live chat across plans, with a dedicated Client Success Coordinator and monthly results reviews for Core and Complete.Read 4 Oct 2026 · kukui.com
Headquarters
KUKUI lists 1930 Village Center Circle #3-3430, Las Vegas, Nevada 89134 as its contact address.Read 15 Oct 2026 · kukui.com
Founded
G2 lists KUKUI as founded in 2011 and serving customers since that year.Read 15 Oct 2026 · g2.com
AI call analysis
AI Call Insights analyzes recorded shop calls and provides call scoring, customer demand insights, and trends over time.Read 4 Oct 2026 · kukui.com
AI Call Insights
AI Call Insights transcribes and scores recorded calls, assigns a 1–100 lead-viability score, identifies demand keywords and provides coaching suggestions.Read 15 Oct 2026 · kukui.com
AI data handling
KUKUI says AI Call Insights uses OpenAI's business API, does not train models on customer call data, restricts access between customers and supports deletion requests.Read 15 Oct 2026 · kukui.com
Analytics
Shop analytics show real-time revenue, vehicle counts and customer-conversion information, while the dashboard tracks leads, calls, appointments and marketing performance.Read 15 Oct 2026 · kukui.com
Call tracking
Dedicated tracking numbers identify callers and connect call activity to follow-up and marketing measurement.Read 15 Oct 2026 · kukui.com
Communication
KUKUI Core includes 2-way SMS, text marketing, live web chat, online booking, and a loyalty program.Read 4 Oct 2026 · kukui.com
Company legal name
The privacy policy identifies the provider as KUKUI Holdings, Inc., a Delaware corporation.Read 15 Oct 2026 · kukui.com
Company scale
KUKUI's about page says more than 2,200 auto shops have chosen the platform.Read 15 Oct 2026 · kukui.com
Contract
KUKUI states that plans are on a 12-month agreement.Read 4 Oct 2026 · kukui.com
CRM
The CRM manages customer data and sales follow-up while tracking text, email and phone interactions.Read 15 Oct 2026 · kukui.com
Data export and deletion
After termination, client data remains available for export or download for 30 days, after which KUKUI may delete it unless legally required to retain it.Read 15 Oct 2026 · kukui.com
Digital vehicle inspections
Digital Vehicle Inspections are offered as an add-on with visual reports intended to support customer education and upselling.Read 15 Oct 2026 · kukui.com
Email campaigns
Users can build, send and track email campaigns with templates and an email-blast module.Read 15 Oct 2026 · kukui.com
Lead follow-up
A lead follow-up module is designed to track prospects so staff do not miss opportunities.Read 15 Oct 2026 · kukui.com
Limit: response and workload
Some Software Advice reviewers report slow responses and having to do too much work themselves for the price.Read 15 Oct 2026 · softwareadvice.com
Limit: review integrations
A reviewer said KUKUI's review capture was less beneficial than reviews collected directly on Google or Yelp.Read 15 Oct 2026 · softwareadvice.com
Limit: templated websites
Reviewers complain that KUKUI websites can look basic, cookie-cutter and overly dependent on stock photos.Read 15 Oct 2026 · softwarefinder.com
Live scheduling
Live Scheduler lets prospects select services and request online appointments through a configurable calendar integrated with shop operations.Read 15 Oct 2026 · kukui.com
Loyalty
My Rewards is a loyalty and referral program included in the Pro package.Read 15 Oct 2026 · kukui.com
Notable news
KUKUI announced on July 27, 2023 that Eric Harber became chief executive officer.Read 15 Oct 2026 · kukui.com
Optional advertising limit
Google Ads, Local Service Ads, and Microsoft Ads management are add-ons priced at 20% of ad spend.Read 4 Oct 2026 · kukui.com
Praise: dashboard and CRM
Reviewers praise the dashboard's at-a-glance business metrics, lead tracking and CRM search/follow-up workflow.Read 15 Oct 2026 · softwarefinder.com
Praise: support
Independent reviewers repeatedly praise KUKUI staff as friendly, knowledgeable, patient and responsive, with strong onboarding help.Read 15 Oct 2026 · softwareadvice.com
Privacy and security
KUKUI's privacy policy says it maintains physical, electronic, and procedural safeguards and limits access to personal information to people with a business need.Read 4 Oct 2026 · kukui.com
Proprietary licensing
The terms reserve KUKUI intellectual property and prohibit copying, derivative works, resale, reverse engineering and unauthorized access, indicating a proprietary service rather than open-source software.Read 15 Oct 2026 · kukui.com
Public API and SDKs
The public product, plans and support pages describe integrations but do not publish API reference documentation or SDKs.Read 15 Oct 2026 · kukui.com
Rating on Capterra
4.8 out of 5 from 76 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.5 out of 5 from 2 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.8 out of 5 from 76 reviewsRead 15 Oct 2026 · getapp.com.br
Rating on Software Advice
4.8 out of 5 from 76 reviewsRead 15 Oct 2026 · softwareadvice.com
Rating on Software Finder
4.8 out of 5 from 16 reviewsRead 15 Oct 2026 · softwarefinder.com
Review management
The platform collects, monitors and responds to online reviews and includes an AI review responder using a shop-specific language model.Read 15 Oct 2026 · kukui.com
Security safeguards
The terms promise administrative, physical and technical safeguards for client-data confidentiality, integrity and protection against unauthorized access.Read 15 Oct 2026 · kukui.com
Shop management integrations
KUKUI says its Shop-Ware integration provides access to marketing performance metrics and tools through the KUKUI dashboard.Read 4 Oct 2026 · kukui.com
Support and training
Listed support channels include phone, email/help desk, chat, FAQs/forums and a knowledge base; training includes live sessions, webinars, documentation, videos and in-person options.Read 15 Oct 2026 · capterra.com
Target market
The company says it has focused exclusively on auto repair for 15 years and serves thousands of shops.Read 15 Oct 2026 · kukui.com
Text marketing
Text Connect provides SMS marketing and live web chat for customer communication.Read 15 Oct 2026 · kukui.com
Two-way scheduling integrations
KUKUI reported launching real-time two-way appointment integrations with NAPA TRACS, Shopmonkey and Protractor in 2024.Read 15 Oct 2026 · kukui.com
Website and SEO
KUKUI provides branded, mobile-adaptive websites with an editor, migration, SSL, SEO and appointment/review/blog modules.Read 15 Oct 2026 · kukui.com
Websites
KUKUI Websites include a branded site, SSL certificate, SEO optimization, review management, tracking phone numbers, and a QR code generator.Read 4 Oct 2026 · kukui.com

Plans and prices

Yext NAP $49 a month À la carte price · directory listing consistency Read 4 Oct 2026 · kukui.com
AI Call Insights $79 a month À la carte price · call scoring and analytics Read 4 Oct 2026 · kukui.com
Social Toolkit $79 a month À la carte price Read 4 Oct 2026 · kukui.com
Text Connect Platform $257 a month À la carte price · 2-way SMS Read 4 Oct 2026 · kukui.com
Marketing $399 a month À la carte price · CRM and customer database · marketing analytics · email templates · retention campaigns Read 4 Oct 2026 · kukui.com
Websites $399 a month À la carte price · branded website · SSL and SEO · review management · tracking phone numbers Read 4 Oct 2026 · kukui.com
Basic $499 a month Capterra-listed basic tier; exact inclusions not specified Read 15 Oct 2026 · capterra.com
KUKUI Complete $719 a month From $719 /mo; plans are on a 12-month agreement. Includes Core features · Social Media Management · Yext NAP Consistency · AI Call Insights Read 4 Oct 2026 · kukui.com
CRM-Only Priced on request POS/SMS integration · dashboard · leads/customer/follow-up/specials/calendar/reports modules · email blasts · tracking numbers · Google/Yelp reviews Read 15 Oct 2026 · kukui.com
Pro Priced on request Branded website · migration · SSL · tracking numbers · editor · appointment/review/blog modules · SEO · CRM · POS/SMS integration · email campaigns · My Garage · Live Scheduler · My Rewards · phone/email/chat support · KUKUI 101 training Read 15 Oct 2026 · kukui.com
Pro+ Priced on request Everything in Pro · text marketing · digital-ads management Read 15 Oct 2026 · kukui.com
Website-Only Priced on request Branded site · migration · SSL · tracking numbers · editor · appointment/review/blog modules · Google/Yelp reviews · SEO setup Read 15 Oct 2026 · kukui.com

Every KUKUI plan and price →

Strong points and limits

Strong points

  • Branded websites include SSL and SEO optimization.
  • Customer database tracks vehicles, spend and visit frequency.
  • Communication includes two-way SMS and online booking.
  • Call Insights provides call scores and demand trends.
  • Available on web, iOS and Android.

Limits

  • Plans require a 12-month agreement.
  • Pro and Pro+ prices are available on request.
  • Ad management add-ons cost 20% of ad spend.

Who it suits

KUKUI suits independent automotive repair shops seeking customer marketing, communications and compliance-focused website tools in one service. Its plans target shops that want customer records, automated retention outreach or call analysis.

Verdict

KUKUI combines shop marketing, customer communication, website features and call analysis for independent repair businesses. Check the 12-month commitment and request pricing for Pro or Pro+ before choosing a plan.

Where Specifiction places it

Alternatives to KUKUIAll alternatives →