Skip to content
SPECIFICTION
Get listed

MotorDesk

motordesk.com

From £79/mo Free trial WebWindowsmacOSLinuxiOSAndroid
Visit motordesk.com
Spec score 8.8 #1 of 18 in Auto Dealer Software

What it is

MotorDesk is a dealership management platform that brings vehicle stock, advertising, customer communications, sales, social media and websites into one system. Stock tools include lookup by VRM or VIN, valuations, AI descriptions, vehicle checks, stock book automation and bulk editing. Dealers can publish listings to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes and Dealer Auction. Website enquiries and messages from email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads can be handled together. Sales tools cover offers, invoices, VAT and margin-scheme invoicing, online payments, and integrations certified by Sage Cloud Accounting, Intuit QuickBooks and Xero Accounting. Live chat is included in all membership plans without extra cost. The website offer includes a free domain name and SSL certificate option, plus UK-based cloud hosting. MotorDesk runs in web browsers and has apps for Android, iOS, Mac, Windows and Linux. Plans start at £79/mo, with a 30-day free trial; quick business verification is required to activate an account.

Spec sheet

What it does
MotorDesk is a unified dealership management system for independent automotive dealers covering stock, CRM, advertising, sales, accounting, websites and social media.Read 15 Oct 2026 · motordesk.com
Product
MotorDesk is a dealership management platform for stock, advertising, communications, sales, social media and websites.Read 30 Sep 2026 · motordesk.com
Trial
MotorDesk offers a 30-day free trial, and the homepage says a quick business verification is required to activate an account.Read 30 Sep 2026 · motordesk.com
Integrations
Listed integrations include AutoTrader, AA Cars, CarGurus, eBay, Sage, QuickBooks, Xero, Stripe, takepayments, RingCentral, Bird messaging and major social networks.Read 15 Oct 2026 · motordesk.com
Support
GetApp lists email/help-desk, phone, chat, knowledge-base and FAQ support, plus live-online and webinar training.Read 15 Oct 2026 · getapp.com
Founded
LinkedIn lists MotorDesk as founded in 2021, and the maker says the product launched in June 2021 under the earlier name DealerDesk.Read 15 Oct 2026 · uk.linkedin.com
Company
MotorDesk was created by independently owned UK software company Chief Mechanic Limited and launched in June 2021.Read 30 Sep 2026 · motordesk.com
AI lead assistant
MotorDesk provides an AI assistant that uses customer, vehicle, business and staff information to draft replies to enquiries.Read 15 Oct 2026 · help.motordesk.com
API capabilities
API resources cover contacts, leads, stock, media, syndication, appointments, documents, signatures, deals, invoices, orders, purchases and webhooks.Read 15 Oct 2026 · motordesk.com
API limits
Each business is limited to 300 requests per 60-second window and 10,000 requests per day across its API keys.Read 15 Oct 2026 · motordesk.com
API SDK
The API documentation states that an official PHP SDK is available and that the OpenAPI schema can generate clients.Read 15 Oct 2026 · motordesk.com
Apps and access
MotorDesk says it works through web browsers on any device and offers mobile and desktop apps for iOS, Android, Mac, Windows and Linux.Read 30 Sep 2026 · motordesk.com
Company headquarters
Chief Mechanic Limited lists The Christies, 5 Wherry Quay, Ipswich IP4 1AS, United Kingdom as its registered office.Read 15 Oct 2026 · motordesk.com
Company legal name
MotorDesk was created by Chief Mechanic Limited, company number 13204735, registered in the United Kingdom.Read 15 Oct 2026 · motordesk.com
Company size
LinkedIn lists MotorDesk as privately held with 2–10 employees.Read 15 Oct 2026 · uk.linkedin.com
CRM and communications
The platform consolidates leads and conversations from web forms, live chat, email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader.Read 15 Oct 2026 · help.motordesk.com
Documentation
MotorDesk publishes a searchable help center with setup guidance, usage guides, FAQs, website modules and API reference pages.Read 15 Oct 2026 · help.motordesk.com
Leads and messaging
Leads and communications combine website enquiries, email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads in one system.Read 30 Sep 2026 · motordesk.com
Limit: extra charges
The pricing page lists optional per-vehicle, valuation, image-removal and SMS charges and says third-party marketplace, accounting and payment fees are excluded.Read 15 Oct 2026 · motordesk.com
Limit: integration gap
A GetApp integration entry records that one reviewer stopped using Stripe after switching to WooPayments, indicating integrations depend on the dealer's stack.Read 15 Oct 2026 · getapp.com
Limit: vehicle caps
Plans cap the number of vehicles with For Sale or Reserved status, and reaching the cap requires an upgrade or add-on.Read 15 Oct 2026 · help.motordesk.com
Live chat
Website live chat is included with all membership plans without limits or additional cost.Read 30 Sep 2026 · motordesk.com
Marketplace feeds
The platform can publish stock to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes and Dealer Auction.Read 30 Sep 2026 · motordesk.com
Mobile requirements
The iOS listing requires iOS 15.5 or later, iPadOS 15.5 or later, and macOS 12.4 or later on Apple Silicon Macs.Read 15 Oct 2026 · apps.apple.com
Notable news
The maker's about page lists a June 2026 update that introduced API 2.0 and additional product changes.Read 15 Oct 2026 · motordesk.com
Online bookings
Website booking forms support test drives, vehicle viewings and custom appointment types with duration, capacity, notice and reminder settings.Read 15 Oct 2026 · help.motordesk.com
Plan limits and costs
Plans are based on vehicles published for sale and staff/email accounts; optional vehicle data, valuations, image background removal and messaging can incur additional charges, and listed prices exclude UK VAT.Read 30 Sep 2026 · motordesk.com
Praise: ease of use
GetApp users give MotorDesk 5.0 for ease of use, and the review profile shows all 15 reviews as positive.Read 15 Oct 2026 · getapp.com
Praise: support
The Apple App Store reviewer praises the intuitive design and responsive team, while GetApp lists phone, chat and help-desk support.Read 15 Oct 2026 · apps.apple.com
Praise: unified workflow
Independent reviewers repeatedly describe the product as putting inventory, accounting, communications and sales tools in one place.Read 15 Oct 2026 · getapp.com
Public API
MotorDesk API v2 is a JSON-over-HTTPS REST API documented with OpenAPI 3.1 and scoped bearer tokens.Read 15 Oct 2026 · motordesk.com
Rating on Apple App Store
5.0 out of 5 from 9 ratings.Read 15 Oct 2026 · apps.apple.com
Rating on G2
0.0 out of 5 from 0 reviews; G2 says there are not enough reviews for buying insight.Read 15 Oct 2026 · g2.com
Rating on GetApp
5.0 out of 5 from 15 reviews.Read 15 Oct 2026 · getapp.com
Rating on Trustpilot
3.7 out of 5 from 1 review.Read 15 Oct 2026 · uk.trustpilot.com
Sales and accounting
Sales features include offers, invoices, VAT and margin-scheme invoicing, online payments and integrations certified by Sage Cloud Accounting, Intuit QuickBooks and Xero Accounting.Read 30 Sep 2026 · motordesk.com
Sales and invoicing
Its deal builder supports offers, online checkout, invoices, payments, credit notes and accounting synchronization.Read 15 Oct 2026 · motordesk.com
Security and compliance
The product page describes role and privilege controls for staff accounts, SSL certificates for websites, and VAT and margin-scheme invoicing features.Read 30 Sep 2026 · motordesk.com
Social automation
The service can automatically post vehicle content to Facebook, Instagram, Google Business, X, LinkedIn, TikTok and YouTube.Read 15 Oct 2026 · motordesk.com
Stock management
Dealers can add vehicles using registration data, detect factory-fitted options, calculate valuations and publish listings to websites and marketplaces.Read 15 Oct 2026 · motordesk.com
Stock tools
Stock features include vehicle data lookup by VRM or VIN, valuations, AI descriptions, vehicle checks, stock book automation and bulk editing.Read 30 Sep 2026 · motordesk.com
Supported businesses
MotorDesk says it supports automotive dealerships for cars, motorbikes, vans, trucks, plant, caravans, farm vehicles and motorhomes.Read 30 Sep 2026 · motordesk.com
System access
The maker says MotorDesk runs in a web browser and also offers apps for iOS, Android, Mac, Windows and Linux.Read 15 Oct 2026 · motordesk.com
VAT compliance
MotorDesk automates records and calculations for the UK HMRC VAT Margin Scheme.Read 15 Oct 2026 · motordesk.com
Website hosting
The website offering includes a free domain name and SSL certificate option and UK-based high-availability cloud hosting.Read 30 Sep 2026 · motordesk.com
Websites
Every membership plan includes a dealership website, free domain, email, SSL, live chat and responsive SEO-oriented templates.Read 15 Oct 2026 · motordesk.com

Plans and prices

Free Trial Free 30 days; no payment details required No commitment · all plans include trial Read 15 Oct 2026 · motordesk.com
Starter £79 a month £79/month 5 vehicles for sale · 1 staff/email account · excludes online checkout and deal builder, and premium website templates Read 30 Sep 2026 · motordesk.com
Starter Plan £79 a month £79.00 per month 5 vehicles published for sale · 1 staff and email account · fully featured DMS · SEO dealership website with live chat Read 15 Oct 2026 · g2.com
Growth £149 a month £149/month 25 vehicles for sale · 3 staff/email accounts Read 30 Sep 2026 · motordesk.com
Growth Plan £149 a month £149.00 per month 25 vehicles published for sale · 3 staff and email accounts · checkout and deal builder · premium website templates Read 15 Oct 2026 · motordesk.com
Scale £269 a month £269/month 50 vehicles for sale · 5 staff/email accounts Read 30 Sep 2026 · motordesk.com
Scale Plan £269 a month £269.00 per month 50 vehicles published for sale · 10 staff and email accounts · checkout and deal builder · premium website templates Read 15 Oct 2026 · g2.com
Conquer £499 a month £499/month 100 vehicles for sale · 10 staff/email accounts Read 30 Sep 2026 · motordesk.com
Conquer Plan £499 a month £499.00 per month 100 vehicles published for sale · 10 staff and email accounts · checkout and deal builder · SEO dealership website Read 15 Oct 2026 · g2.com
Command £849 a month £849/month 200 vehicles for sale · 20 staff/email accounts Read 30 Sep 2026 · motordesk.com
Excel £1,349 a month £1,349/month 350 vehicles for sale · 35 staff/email accounts Read 30 Sep 2026 · motordesk.com
Prevail Priced on request Contact Us 500+ vehicles for sale · 50 staff/email accounts Read 30 Sep 2026 · motordesk.com

Every MotorDesk plan and price →

Strong points and limits

Strong points

  • Vehicle lookup supports VRM or VIN.
  • Publishes stock to named marketplaces.
  • Combines website enquiries and multiple messaging channels.
  • Live chat has no plan limits or extra cost.
  • Apps and browser access cover listed platforms.

Limits

  • No free plan is listed.
  • Starter allows five vehicles and one staff/email account.
  • Optional vehicle data and messaging can incur extra charges.
  • Listed prices exclude UK VAT.

Who it suits

MotorDesk suits automotive dealerships handling cars, motorbikes, vans, trucks, plant, caravans, farm vehicles or motorhomes. Its vehicle-based plans and dealership tools may suit businesses that want stock, leads and sales functions in one system.

MotorDesk in depth

Read the full write-up

Overview

MotorDesk brings vehicle stock, advertising, customer communications, sales and website functions into one dealership platform, with access through browsers and apps. It is best suited to vehicle retailers that want those operations together and can match their stock and staff needs to a plan. The breadth is useful, but the entry tier is sharply capped and optional services can add to the monthly cost.

Key features

Stock and advertising

VRM or VIN lookups, valuations, vehicle checks, AI-written descriptions, stock book automation and bulk editing cover much of the work of preparing and maintaining listings. Publishing to marketplaces such as AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes and Dealer Auction can reduce the need to manage each channel separately. That breadth is valuable for dealers with active stock, though vehicle data and valuations may incur additional charges.

Leads, messaging and sales

Website enquiries, email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads come together in one system. Lead routing, source capture and workflow automation make it more than an inbox, while website live chat is included on every plan without a usage limit or extra charge. Sales tools include offers, invoices, online payments and VAT and margin-scheme invoicing; integrations certified by Sage Cloud Accounting, Intuit QuickBooks and Xero Accounting are useful for businesses already using those services.

Websites and access

The website offer includes a free domain name and an SSL certificate option, with UK-based high-availability cloud hosting. MotorDesk supports dealerships selling cars, motorbikes, vans, trucks, plant, caravans, farm vehicles and motorhomes. Browser access works on any device, alongside apps for iOS, Android, Mac, Windows and Linux. Staff role and privilege controls help manage access as teams grow.

Pricing

MotorDesk has no free plan, but offers a 30-day free trial. A quick business verification is required to activate an account. Listed prices exclude UK VAT, and optional vehicle data, valuations, image background removal and messaging can add charges, so the subscription price is not necessarily the full cost.

PlanPriceVehicles for saleStaff/email accountsStarter£79/month51Growth£149/month253Scale£269/month505Conquer£499/month10010Command£849/month20020Excel£1,349/month35035PrevailCustom pricing500+50Starter is a fit for a very small operation, but its five-vehicle and one-account caps leave little room for growth; it also excludes online checkout, deal builder and premium website templates. Growth raises those limits to 25 vehicles and three accounts, making it a more workable starting point for a small team. Scale, Conquer, Command and Excel progressively accommodate larger inventories and teams, while Prevail targets businesses with at least 500 vehicles and 50 accounts at custom pricing. Compare the caps with peak stock and staffing, not just current averages.

Platforms

MotorDesk supports Android, iOS, Linux, macOS, web and Windows. Browser access across devices plus mobile and desktop apps gives staff several ways to work, rather than tying the platform to a single operating system.

Who it's for

MotorDesk is a strong candidate for dealerships across a wide range of vehicle types that want stock, marketplace publishing, lead handling, sales and website functions in one system. Its smallest plan is better suited to a low-volume dealer with one account; businesses needing more capacity should budget for the higher tiers and possible usage-based charges. The published weekday sales hours are Monday to Friday, 9am to 5pm London time, and technical support is available.

Pros and cons

Pros: Broad stock tools and marketplace publishing support multiple vehicle channels from one platform.

Pros: Messaging spans social, email, SMS and other lead sources, with unlimited website live chat included on every plan.

Pros: The six priced tiers make vehicle and account capacity explicit, and apps cover mobile and desktop platforms.

Cons: Starter allows only five vehicles and one account, and omits online checkout, deal builder and premium website templates.

Cons: VAT is excluded and optional data, valuation, image and messaging services can increase the bill.

Cons: Prevail requires custom pricing, so the largest operations cannot compare its subscription cost upfront.

Alternatives

Browse Automotive CRM Software for a wider set of options. Choose Dealer-Mate if its paid monthly or quarterly plans, including a cancel-anytime cloud option, better suit your buying preference. Get My Auto CRM is another paid option, with a CRM + Ava plan priced at $695 a month after a 60-day free trial. Consider Tekion ARC CRM, DealerSocket CRM, VinSolutions or Vital Software as paid alternatives. DealersCloud CRM may suit a buyer seeking CRM, inventory, deal desking, accounting, marketing feeds and a custom dealership website in one platform. KUKUI is another paid option with a branded website and CRM modules for leads, customers and follow-up.

Verdict

Choose MotorDesk if your dealership wants stock, advertising, communications, sales and website work consolidated across a broad range of vehicle types, and its vehicle and account caps fit your operation. Its most compelling advantage is that breadth, reinforced by extensive marketplace publishing and included live chat. Look elsewhere if the Starter limits are too restrictive, you need a predictable total cost including optional services, or you want to see a price for the largest tier before engaging sales.

Verdict

MotorDesk combines dealership stock, lead handling, sales and website functions, with apps and browser access across its listed platforms. Check the vehicle and staff limits, optional charges and VAT exclusion against your needs before choosing a plan.

Where Specifiction places it

Alternatives to MotorDeskAll alternatives →