DealerClick CRM vs MotorDesk
DealerClick CRM
dealerclick.comMotorDesk
motordesk.comSide by side
| Figure | DealerClick CRM | MotorDesk |
|---|---|---|
| Price from | — | £79/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 0 | 12 |
| Spec score · Auto Dealer Software | 7.2 (#5) | 8.8 (#1) |
| Spec score · Automotive CRM Software | 7.3 (#18) | 8.7 (#5) |
| Company | The site identifies Pacific Marketing Inc. as the company and gives its address as 20250 SW Acacia St, Newport Beach, CA 92660. | MotorDesk was created by independently owned UK software company Chief Mechanic Limited and launched in June 2021. |
| Product | DealerClick CRM is a cloud-based customer relationship and lead management system integrated with DealerClick’s dealership management modules. | MotorDesk is a dealership management platform for stock, advertising, communications, sales, social media and websites. |
Plans
MotorDesk
- Free TrialFree
- Starter£79 a month
- Starter Plan£79 a month
- Growth£149 a month
- Growth Plan£149 a month
- Scale£269 a month
- Scale Plan£269 a month
- Conquer£499 a month
- Conquer Plan£499 a month
- Command£849 a month
In their own words
DealerClick CRM
DealerClick CRM is a cloud-based lead-management product integrated with DealerClick’s dealership management modules. It is designed for independent auto, RV, and powersports dealerships, including businesses using retail, wholesale, BHPH, LHPH, leasing, or rent-to-own models. Leads can come from websites, Facebook Lead Ads, calls, walk-ins, referrals, Autotrader, Cars.com, and CarGurus. Routing can use round-robin assignment, source, vehicle interest, returning-customer status, or VIP status; assignment logs and escalation help manage leads that go unacknowledged. The CRM includes opportunity stages, conversion and win-rate analytics, tasks triggered by assignments or stage changes, and editable drip campaigns for customer outreach. It can share customer, deal, service, parts, and F&I information with DealerClick DMS. Calendar sync covers Google, Outlook, and iCal. The mobile app supports contact search, call and text logging, credit applications with e-signature capture, and inventory checks. Reports include more than fifty pre-built options, a report builder, and real-time dashboards. Pricing is on request, and the maker offers data transfer from a previous provider.
MotorDesk
MotorDesk is a dealership management platform that brings vehicle stock, advertising, customer communications, sales, social media and websites into one system. Stock tools include lookup by VRM or VIN, valuations, AI descriptions, vehicle checks, stock book automation and bulk editing. Dealers can publish listings to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes and Dealer Auction. Website enquiries and messages from email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads can be handled together. Sales tools cover offers, invoices, VAT and margin-scheme invoicing, online payments, and integrations certified by Sage Cloud Accounting, Intuit QuickBooks and Xero Accounting. Live chat is included in all membership plans without extra cost. The website offer includes a free domain name and SSL certificate option, plus UK-based cloud hosting. MotorDesk runs in web browsers and has apps for Android, iOS, Mac, Windows and Linux. Plans start at £79/mo, with a 30-day free trial; quick business verification is required to activate an account.