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SPECIFICTION
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DealerClick CRM

dealerclick.com

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Spec score 7.2 #5 of 18 in Auto Dealer Software

What it is

DealerClick CRM is a cloud-based lead-management product integrated with DealerClick’s dealership management modules. It is designed for independent auto, RV, and powersports dealerships, including businesses using retail, wholesale, BHPH, LHPH, leasing, or rent-to-own models. Leads can come from websites, Facebook Lead Ads, calls, walk-ins, referrals, Autotrader, Cars.com, and CarGurus. Routing can use round-robin assignment, source, vehicle interest, returning-customer status, or VIP status; assignment logs and escalation help manage leads that go unacknowledged. The CRM includes opportunity stages, conversion and win-rate analytics, tasks triggered by assignments or stage changes, and editable drip campaigns for customer outreach. It can share customer, deal, service, parts, and F&I information with DealerClick DMS. Calendar sync covers Google, Outlook, and iCal. The mobile app supports contact search, call and text logging, credit applications with e-signature capture, and inventory checks. Reports include more than fifty pre-built options, a report builder, and real-time dashboards. Pricing is on request, and the maker offers data transfer from a previous provider.

Spec sheet

Product
DealerClick CRM is a cloud-based customer relationship and lead management system integrated with DealerClick’s dealership management modules.Read 9 Oct 2026 · dealerclick.com
Intended users
DealerClick describes its software as built for independent auto, RV, and powersports dealerships.Read 9 Oct 2026 · dealerclick.com
Security
DealerClick says its mobile management supports SMS and email securely over any network with end-to-end encryption; its privacy policy says it cannot guarantee absolute security.Read 9 Oct 2026 · dealerclick.com
Privacy
DealerClick's privacy policy says it cannot guarantee absolute security of personal data and notes that data may be processed outside the user's jurisdiction.Read 8 Oct 2026 · dealerclick.com
Company
The site identifies Pacific Marketing Inc. as the company and gives its address as 20250 SW Acacia St, Newport Beach, CA 92660.Read 9 Oct 2026 · dealerclick.com
Calendar integrations
The CRM page states that calendars sync with Google, Outlook, and iCal.Read 9 Oct 2026 · dealerclick.com
Campaigns
The CRM supports customer segmentation and editable drip campaigns, A/B testing, and per-email open, click, and conversion reporting.Read 9 Oct 2026 · dealerclick.com
DMS integration
The CRM page says customer, deal, service, parts, and F&I information is shared between the CRM and DealerClick DMS to avoid duplicate entry.Read 8 Oct 2026 · dealerclick.com
Intended customers
DealerClick says its software is made for independent auto, RV, and powersports dealerships, including businesses using retail, wholesale, BHPH, LHPH, leasing, or rent-to-own models.Read 8 Oct 2026 · dealerclick.com
Lead capture
The CRM captures leads from dealer website forms, Facebook Lead Ads, showroom calls, Autotrader, Cars.com, and CarGurus.Read 9 Oct 2026 · dealerclick.com
Lead routing
Lead assignment options include round-robin rotation, source-based routing, vehicle-interest matching, returning-customer routing, and manager escalation for VIP leads.Read 9 Oct 2026 · dealerclick.com
Mobile access
DealerClick says its mobile app lets salespeople search contacts, log calls and texts, complete credit applications with e-signature capture, and check inventory from a phone or tablet.Read 9 Oct 2026 · dealerclick.com
Other integrations
The maker lists KBB pricing data, 700Credit, Experian, Equifax, TransUnion, Global Payments, and contract and titling providers including Reynolds & Reynolds, Wolters Kluwer, Fairfax Imaging, DMV Desk, and CVR.Read 9 Oct 2026 · dealerclick.com
Pipeline and tasks
A pipeline tracks opportunities by stage, highlights stalled deals, and can generate follow-up tasks automatically from assignments and stage changes.Read 9 Oct 2026 · dealerclick.com
Pricing availability
The maker’s pages reviewed describe a single low price and no long-term contracts but do not publish a specific CRM price.Read 9 Oct 2026 · dealerclick.com
Reporting
The CRM page describes more than fifty pre-built reports, a drag-and-drop report builder, and real-time dashboards.Read 9 Oct 2026 · dealerclick.com
Reports
The CRM page describes more than fifty pre-built reports and a drag-and-drop report builder, with real-time dashboards.Read 8 Oct 2026 · dealerclick.com
Support and migration
DealerClick offers a personalized demo and says it can transfer data from a previous provider, with CRM onboarding described as taking days to start sending texts.Read 9 Oct 2026 · dealerclick.com

Strong points and limits

Strong points

  • Captures leads from multiple dealership channels
  • Routing includes source, vehicle interest, and VIP status
  • CRM shares records with DealerClick DMS
  • Mobile app supports calls, texts, and inventory checks
  • More than fifty pre-built reports

Limits

  • CRM pricing is on request
  • Privacy policy cannot guarantee absolute data security
  • Data may be processed outside the user's jurisdiction

Who it suits

DealerClick CRM suits independent auto, RV, and powersports dealerships across the listed sales, financing, leasing, and rental models. Its mobile app and DMS integration may fit teams managing leads and dealership records across devices.

Verdict

DealerClick CRM combines lead capture, routing, campaigns, reporting, and mobile access for dealerships. Buyers need to request pricing, and should review the stated limits around personal data security and processing location.

Where Specifiction places it

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