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DealersCloud CRM

dealerscloud.com

From $495/mo WebmacOSiOSAndroidAPI
Visit dealerscloud.com
Spec score 8.7 #1 of 15 in Auto Dealer Accounting

What it is

DealersCloud CRM brings dealership leads from websites, marketplaces, phone and the lot into one queue, with emails and texts kept on each customer record. Round-robin assignment uses dealer-defined groups and can move untouched leads to another person after a timer. The CRM can automatically merge apparent duplicates matching the same phone number and email address, and each merge can be undone. Mobile app access is included on every plan, with Android, iOS and web availability. The wider platform covers inventory, deal desking and F&I, accounting and reporting, Buy Here Pay Here, floor plan, a custom dealer website and DealersAI. A description generator, CRM re-engagement campaigns and dealersGPT chatbot come with every plan; advanced DealersAI modules are premium. The product is built exclusively for independent dealerships, from a single lot to multi-rooftop groups, including Buy Here Pay Here operations. Pricing is customized by dealership size and available on request, with no per-seat fees, hidden costs or long-term contracts, according to the pricing details. DealersCloud is headquartered in Fairfax, Virginia, United States.

Spec sheet

Integrations
Published connections include RouteOne, Dealertrack, CUDL, CARFAX, TrueCar, CarGurus, Autotrader, Cars.com, Edmunds, Facebook, Google, vAuto and J.D. Power.Read 15 Oct 2026 · dealerscloud.com
Security
DealersCloud states that it operates a SOC 2-aligned security program with a 99.9% uptime SLA, encryption, role-based access controls and multi-tenant isolation.Read 1 Oct 2026 · dealerscloud.com
Privacy
The trust page says DealersCloud supports CCPA and GDPR requests and never sells dealership or end-customer data.Read 1 Oct 2026 · dealerscloud.com
Support
Subscriptions include live chat and phone support during weekday business hours, email support, onboarding, training and a knowledge base.Read 15 Oct 2026 · dealerscloud.com
Headquarters
Fairfax, Virginia, United StatesRead 28 Sep 2026 · dealerscloud.com
Accounting
Accounting features include automated profit/loss reporting and more than 60 metrics.Read 15 Oct 2026 · dealerscloud.com
AI inclusion
The description generator, CRM re-engagement campaigns and dealersGPT chatbot come with every plan, while advanced DealersAI modules are premium.Read 1 Oct 2026 · dealerscloud.com
Alerts
New-lead, reply and attention alerts can be delivered by bell, email or text per user.Read 15 Oct 2026 · dealerscloud.com
Android app capabilities
The Google Play app supports lead and inventory management, AI-response approvals, escalation tracking, biometric authentication, offline caching and push notifications.Read 15 Oct 2026 · play.google.com
API documentation depth
The API reference lists request and response schemas for many endpoints, while some operations are explicitly marked as having no documentation.Read 15 Oct 2026 · dcapi.dealerscloud.com
Company size and founding
LinkedIn lists DealersCloud as privately held, founded in 2011, headquartered in Fairfax, Virginia, with 11–50 employees.Read 15 Oct 2026 · linkedin.com
Conversation history
Email and text conversations are stored on each customer record.Read 15 Oct 2026 · dealerscloud.com
CRM scope
The CRM unifies leads from the website, marketplaces, phone and lot into one queue and keeps emails and texts on the customer record.Read 1 Oct 2026 · dealerscloud.com
Dealer websites
DealersCloud offers customized mobile-first websites connected to live inventory and CRM leads.Read 15 Oct 2026 · dealerscloud.com
DealersAI
The premium AI module answers leads by text, email and web chat around the clock and can include an AI receptionist for missed calls.Read 15 Oct 2026 · dealerscloud.com
Desking and F&I
The platform supports deal worksheets containing payments, trades, credit applications and F&I products.Read 15 Oct 2026 · dealerscloud.com
Duplicate handling
Optional auto-merge combines obvious duplicate leads using matching phone and email data, and merges can be undone.Read 15 Oct 2026 · dealerscloud.com
Inventory tools
Inventory features include VIN decoding, photos, lifecycle tracking and market-based appraisal and pricing analysis.Read 15 Oct 2026 · dealerscloud.com
Lead assignment
Round-robin assignment uses dealer-defined groups and moves untouched leads to the next person after a timer.Read 1 Oct 2026 · dealerscloud.com
Lead routing
Round-robin assignment groups can automatically move untouched leads to the next salesperson.Read 15 Oct 2026 · dealerscloud.com
Legal entity
Crunchbase identifies the legal name as DEALERS CLOUD CORP. and lists Fairfax, Virginia as headquarters.Read 15 Oct 2026 · crunchbase.com
Licence and hosting
Terms treat the software, APIs and mobile apps as hosted services and prohibit reverse engineering, resale or third-party hosting, indicating proprietary closed-source licensing.Read 15 Oct 2026 · dealerscloud.com
Limit: duplicate lead confusion
The G2 reviewer reported duplicate leads from the same source confusing salespeople and requested better merging.Read 15 Oct 2026 · g2.com
Limit: iOS stability complaint
An App Store reviewer said the app could close when editing vehicle records or deleting photos.Read 15 Oct 2026 · apps.apple.com
Market focus limit
The vendor says the product is designed exclusively for independent dealerships and is not built for franchise stores.Read 15 Oct 2026 · dealerscloud.com
Migration
DealersCloud says it handles migration, setup and training from DealerCenter, Frazer or AutoManager at no extra cost.Read 15 Oct 2026 · dealerscloud.com
Mobile access
Mobile app access is included on every plan, and the DealersCloud app is available on the Apple App Store and Google Play.Read 1 Oct 2026 · dealerscloud.com
Mobile CRM
Mobile access is included on every plan, with lead assignment and app-call timeline logging.Read 15 Oct 2026 · dealerscloud.com
Platform modules
The platform covers inventory, CRM, deal desking and F&I, accounting and reporting, Buy Here Pay Here, floor plan, a custom dealer website and DealersAI.Read 1 Oct 2026 · dealerscloud.com
Praise: all-in-one ease
The Capterra reviewer praised the cloud deployment, ease of use and broad all-in-one coverage.Read 15 Oct 2026 · capterra.com
Praise: usability and breadth
The sole G2 reviewer praised customer contact, statistics, inventory, costs and accounting capabilities.Read 15 Oct 2026 · g2.com
Pricing limits
Pricing is customized by dealership size with no per-seat fees, no hidden costs and no long-term contracts.Read 1 Oct 2026 · dealerscloud
Pricing model
The vendor describes a flat monthly dealership subscription with unlimited users and pricing based on inventory volume, feeds and selected AI modules.Read 15 Oct 2026 · dealerscloud.com
Product purpose
DealersCloud is a cloud dealer-management platform with an embedded CRM for independent automotive dealerships.Read 15 Oct 2026 · dealerscloud.com
Public API
DealersCloud publishes a REST-style API help site with dealership, inventory, deal and CRM endpoints and token generation.Read 15 Oct 2026 · dcapi.dealerscloud.com
Rating on Apple App Store
3.7 out of 5 from 3 ratingsRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
5.0 out of 5 from 1 reviewRead 15 Oct 2026 · capterra.com
Rating on G2
4.5 out of 5 from 1 reviewRead 15 Oct 2026 · g2.com
Security and uptime
The company states that it operates a SOC 2-aligned program and offers a 99.9% uptime SLA.Read 15 Oct 2026 · dealerscloud.com
Target customers
DealersCloud is built exclusively for independent dealerships, from a single lot to a multi-rooftop group, including Buy Here Pay Here operations.Read 1 Oct 2026 · dealerscloud.com
TrustRadius feature description
TrustRadius lists inventory distribution, CARFAX access, digital paperwork, dealership websites, click-and-print automation, financial reports and social integrations.Read 15 Oct 2026 · trustradius.com
Unified lead queue
Website, marketplace, phone and walk-in leads feed one CRM queue.Read 15 Oct 2026 · dealerscloud.com

Plans and prices

Basic (Capterra listing) $495 a month Per User, Per Month Read 15 Oct 2026 · capterra.com
Core platform Price not published Custom quote per dealership; flat monthly subscription Unlimited users · CRM · inventory/VIN decoding · desking/F&I · accounting/reports · marketing feeds · custom website · mobile app · support · migration Read 15 Oct 2026 · dealerscloud.com
DealersAI Premium Add-on Priced on request Customized based on dealership size and AI usage volumes Advanced AI automation · Web chat · AI receptionist · Response management · Vehicle appraisal · Price analysis · Sales and CRM intelligence Read 1 Oct 2026 · dealerscloud.com
The Core Platform Price not published Flat monthly subscription per dealership; custom quote based on inventory volume and data feeds Unlimited users · CRM and lead management · Inventory and VIN decoder · Deal desking and F&I · Accounting and financial reports · Marketing feeds · Custom dealership website · Mobile app access · Dedicated support · Data migration assistance Read 1 Oct 2026 · dealerscloud.com

Every DealersCloud CRM plan and price →

Strong points and limits

Strong points

  • Unifies leads from websites, marketplaces, phone and lot.
  • Untouched leads can move to another person after a timer.
  • Duplicate merges can be undone.
  • Mobile app access is included on every plan.

Limits

  • Pricing is customized and available on request.
  • Advanced DealersAI modules are premium.
  • Designed exclusively for independent dealerships.

Who it suits

It is built for independent dealerships, from single-lot businesses to multi-rooftop groups, including Buy Here Pay Here operations. Its lead routing and customer-record features suit dealers managing inquiries across several sources.

DealersCloud CRM in depth

Read the full write-up

Overview

DealersCloud CRM is a lead-management system for independent car dealerships, from single-lot stores to multi-rooftop groups, including Buy Here Pay Here operations. It is strongest for dealers who want customer records and lead routing alongside inventory, desking and other dealership functions. Custom pricing makes a quote essential before weighing its cost against alternatives.

Key features

Lead handling and customer records

Website, marketplace, phone and lot leads feed into one queue, while emails and texts stay attached to the customer record. Dealer-defined groups receive leads in round-robin order, and a timer can pass untouched leads to the next person. That gives teams a clear handoff mechanism, though its usefulness depends on setting sensible groups and response intervals.

Automatic merging is limited to obvious duplicates with matching phone numbers and email addresses, and each merge can be undone. The reversible merge is a practical safeguard against split customer histories without making a mistaken match permanent. Lead source capture, SMS messaging and workflow automation are also supported.

Connected dealership operations

The wider platform spans inventory and VIN decoding, deal desking and F&I, accounting and financial reports, marketing feeds, a custom dealership website, Buy Here Pay Here and floor plan functions. Connections include RouteOne, Dealertrack, CUDL and CARFAX, as well as marketplace feeds from Cars.com, CarGurus and Autotrader. Dealers seeking a CRM alone may not need that breadth; stores trying to bring several dealership operations together may value it.

Every plan includes the description generator, CRM re-engagement campaigns and dealersGPT chatbot. Advanced DealersAI functions—such as AI automation, web chat, an AI receptionist, response management, vehicle appraisal, price analysis and sales and CRM intelligence—are premium add-ons, so the included AI should not be confused with the full suite.

Security and support

DealersCloud says it runs a SOC 2-aligned security program with encryption, role-based access controls, multi-tenant isolation and a 99.9% uptime SLA. Its trust page says it supports CCPA and GDPR requests and does not sell dealership or end-customer data. Onboarding, live training and ongoing phone, email and chat support are provided. The company says its team handles migration, configuration and staff training, with most dealerships up and running within hours and without downtime.

Pricing

DealersCloud uses custom pricing based on dealership size, with no per-seat fees, hidden costs or long-term contracts. The Core Platform combines CRM and lead management with inventory and VIN decoding, deal desking and F&I, accounting and financial reports, marketing feeds and a custom dealership website. The flat monthly subscription is quoted according to inventory volume and data feeds, and includes unlimited users. That structure may suit teams with many staff, but buyers still need a tailored quote to establish the monthly cost.

DealersAI Premium Add-on is also custom-priced, based on dealership size and AI usage volumes. It adds advanced AI automation and tools for chat, calls, response management, appraisal, pricing and sales intelligence. Stores that only need the included description generator, re-engagement campaigns and chatbot can avoid paying for these premium capabilities; those pursuing broader AI automation should include the add-on in their quote comparison.

Platforms

DealersCloud CRM runs on web, Android and iOS. Mobile app access is included on every plan, with the app available through the Apple App Store and Google Play. This gives dealership staff a mobile option without separating it into a higher-priced tier.

Who it's for

This is a focused fit for independent dealerships that want a shared lead queue, timed reassignment and customer communication records, especially if they also want inventory, finance, accounting or other dealership functions from the same platform. Its multi-rooftop and Buy Here Pay Here scope broadens the fit beyond single-store sales teams. A buyer seeking only a CRM, or one that needs to compare costs before engaging a vendor, may prefer to evaluate alternatives first.

Pros and cons

Pros: Leads from four dealership channels converge in one queue, with timed reassignment to keep untouched prospects from staying with one person indefinitely.

Pros: Duplicate merges are reversible, and matching both phone and email limits automatic merging to clearer matches.

Pros: Unlimited users and no per-seat fees make the quoted dealership-level pricing potentially workable for larger teams.

Pros: The mobile app is included across plans, and basic DealersAI tools are included as well.

Cons: Custom pricing requires a quote, making direct cost comparison difficult before speaking with the company.

Cons: Advanced DealersAI capabilities cost extra, so the included AI tools do not cover the entire AI offering.

Alternatives

For a dealership comparing dealer-management systems, start with the Dealer Management Systems Software list; for a CRM-focused shortlist, use Automotive CRM Software.

DexDMS is another paid web option for independent dealerships, with one subscription and no setup fees; its price is provided after a demo. Advectus Heavy Truck DMS is a paid option for Android, iOS and web. DealerOS publishes monthly tiers: Starter at $1,499 a month for 30 inventory units, Professional at $2,499 a month for unlimited inventory, and Enterprise at $3,999 a month; consider it when comparing explicit monthly tiers with DealersCloud's custom quote. EasyCars is a paid option for Android, iOS and web. Autosoft DMS, Tekion Automotive Retail Cloud, Dealertrack DMS and DX1 are other paid web-based alternatives.

Verdict

DealersCloud CRM is a strong candidate for independent dealerships that want multi-source lead management, reversible duplicate cleanup and customer communications in a broader dealership platform, with mobile access and unlimited users included. Its main reason to choose is that operational breadth; its main reason to look elsewhere is the need for custom pricing, particularly if a dealership wants to compare costs without first requesting a quote.

Verdict

DealersCloud CRM combines multi-source lead handling with customer records, routing and duplicate management. Pricing requires a customized request, and advanced DealersAI modules are premium.

Where Specifiction places it

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