ProMax Complete

Spec sheet

Product

ProMax Complete combines CRM, desking, credit, compliance, data mining, inventory, and lead generation in a unified platform for auto dealerships.Read 8 Oct 2026 · promaxunlimited.com

Integrations

The maker says ProMax Complete integrates with all major DMSs and many smaller ones, and names Route One, DealerTrack, CUDL, ACC, and GFS integrations.Read 8 Oct 2026 · promaxunlimited.com

Security

ProMax says it conducts third-party penetration testing, weekly vulnerability scans, and 24/7/365 security monitoring, and encrypts data in motion and at rest.Read 8 Oct 2026 · promaxunlimited.com

Support

The site lists dealer support and training by phone at (844) 322-9034 and technical support at (877) 899-4242.Read 8 Oct 2026 · promaxunlimited.com

Headquarters

The company lists offices in Bettendorf, Iowa, and Mission, Kansas.Read 8 Oct 2026 · promaxunlimited.com

Founded

1994Read 28 Sep 2026 · promaxunlimited.com

Browser support

ProMax Complete runs in a browser; the maker says it is best optimized for Chrome and officially supports Chrome, Safari, Firefox, and Windows.Read 8 Oct 2026 · promaxunlimited.com

Company history

ProMax says it was founded in 1994 and launched ProMax Complete with integrated credit and compliance in 2025.Read 8 Oct 2026 · promaxunlimited.com

Compliance standards

The security page says its platforms are engineered for FCRA and GLBA adherence and that disaster recovery strategies are tested twice a year.Read 8 Oct 2026 · promaxunlimited.com

Credit and compliance

The FAQ says Equifax, TransUnion, and Experian are integrated into dealership workflows and that compliance permissions and consumer consent are stored in the platform.Read 8 Oct 2026 · promaxunlimited.com

Data mining

Data Mining combines customer, credit, service, inventory, and website data to help dealers identify sales opportunities and build targeted campaigns.Read 8 Oct 2026 · promaxunlimited.com

Deal workflow

Its Lender Select feature automatically calculates dealer reserve across multiple lenders and supports deal desking from the customer profile.Read 8 Oct 2026 · promaxunlimited.com

Messaging

The platform includes texting with automated follow-ups, templates, and personalized messaging, plus a certified Covideo integration for video messages by text.Read 8 Oct 2026 · promaxunlimited.com

Mobile app

The mobile app supports logging ups, scanning VINs, managing workplans, checking inventory, eSign, reports, and customer messaging on smartphones and tablets.Read 8 Oct 2026 · promaxunlimited.com

Workplans

The Daily Workplan dashboard surfaces time-sensitive follow-ups and supports customizable lead management and workflows.Read 8 Oct 2026 · promaxunlimited.com

Plans and prices

Every ProMax Complete plan and price →

Where Specifiction places it

• Auto Dealer Software#7 of 187.0
• Automotive CRM Software#25 of 336.9