AutoPlay

Spec sheet

What it does

AutoPlay is a pre-sale lead-management and dealership workflow platform for dealers, dealer groups and automakers.Read 15 Oct 2026 · jouver.com

Headquarters

Auckland, New ZealandRead 4 Oct 2026 · autoplay.co.nz

API documentation depth

The manual covers export methods, schemas, request and response fields, rate limiting, test and production endpoints, and C# header examples.Read 15 Oct 2026 · winger.co.nz

API protocol

The published API manual documents a SOAP service at lead-api.autoplay.co.nz/V2/LeadAPI.svc plus JSON POST endpoints for appraisal and lead submission.Read 15 Oct 2026 · winger.co.nz

Appraisal

The Appraisal module connects trade-in work with valuation and vehicle-history services including Motorweb, AutoGrab, iAppraise, Revolution and Glass's.Read 15 Oct 2026 · autoplay.com.au

Audit history

Lead history records views, progress changes and emails, while an Audit role exposes detailed customer-record changes.Read 15 Oct 2026 · autoplay.co.nz

Automated responses

Auto Responses can vary by weekday, yard, business hours and lead source, and can include listing videos.Read 15 Oct 2026 · autoplay.co.nz

Browser access

The HTML5 application supports manual lead loading from internet-ready browsers on tablets and phones.Read 15 Oct 2026 · autoplay.co.nz

Communications integrations

Listed communications integrations include WildJar, Podium, Conversica, Impel AI and CFive AI.Read 15 Oct 2026 · autoplay.com.au

Company listing

G2 lists AutoPlay as a dealer-management product founded in 2000, headquartered in Auckland, with 25 LinkedIn employees.Read 15 Oct 2026 · g2.com

Company size and ownership

LinkedIn describes AutoPlay as privately held, headquartered in Auckland, with 11–50 employees and a 2000 founding year.Read 15 Oct 2026 · au.linkedin.com

CRM integrations

AutoPlay can push leads and appraisals into Salesforce and has a Volvo CRM connection using the same Salesforce link.Read 15 Oct 2026 · autoplay.com.au

Customer timeline

Release 26.9.1 added a Contact Dashboard with queues, a combined timeline, live marketing lists and consent enforcement.Read 15 Oct 2026 · autoplay.co.nz

DMS integrations

Documented DMS connections include AutoLine, AutoIT/UNITS, Comsol F2, Magix, Revolution TUNZ, Orion, MotorCentral, Fasttrac, Grant Day, Pentana, Titan and EasyCars.Read 15 Oct 2026 · autoplay.co.nz

Inventory publishing

Data & Web synchronizes stock to marketplaces and portals including Trade Me, Driven, Your Car and EasyCars.Read 15 Oct 2026 · autoplay.com.au

Lead capture

Leads can enter through DMS or CRM connections, the Lead API, email capture, the iOS app or the HTML5 web app.Read 15 Oct 2026 · autoplay.co.nz

Legal name

The company name shown in the current site footer is AutoPlay Automotive Ltd.Read 15 Oct 2026 · autoplay.com.au

Limit: API access

The Lead API manual is not freely posted on the support page and must be requested from support, with charges potentially applying.Read 15 Oct 2026 · autoplay.co.nz

Limit: email capture fragility

Email lead capture can stop working if a provider changes its email format without notifying AutoPlay, and new mappings may incur setup costs.Read 15 Oct 2026 · autoplay.co.nz

Limit: kiosk documentation

The support centre warns that its Test Drive Kiosk article describes an older workflow and advises confirming the current flow with support.Read 15 Oct 2026 · autoplay.co.nz

Limit: public pricing

The product site does not publish numeric prices; it requires a dealership-specific quote.Read 15 Oct 2026 · autoplay.com.au

Mobile app availability

An iOS app named AutoPlay Automotive is available in the New Zealand, Australian and Irish App Stores.Read 15 Oct 2026 · support.autoplayauto.com

Notable news

Jason Nockels announced he became AutoPlay CEO in June 2026 while leading expansion into Australia.Read 15 Oct 2026 · autoplay.co.nz

Ownership history

AutoTalk reported in 2018 that AutoPlay became part of Australia's Marque Group while retaining customer service and development functions in New Zealand.Read 15 Oct 2026 · automediawebassets.s3-ap-southeast-2.amazonaws.com

Partnership

Ford New Zealand says it partnered with AutoPlay for customer-response management, personalized communications, digital purchase journeys and real-time listings.Read 15 Oct 2026 · ford.co.nz

Praise: central source of truth

AutoTalk reported that AutoPlay's Sales Pipeline had become a source of truth for much of New Zealand's franchise market and was designed to reduce lead leakage.Read 15 Oct 2026 · automediawebassets.s3-ap-southeast-2.amazonaws.com

Praise: industry adoption

An independent automotive consultancy said nearly every new-car dealer in New Zealand uses AutoPlay and described the product as powerful when used well.Read 15 Oct 2026 · boostauto.co.nz

Public API

AutoPlay exposes a Lead API and Data API; the Lead API manual is supplied on request and charges may apply.Read 15 Oct 2026 · autoplay.co.nz

Rating on Yellow NZ

No rating out of 5 is shown; the listing states that visitors can be the first to review AutoPlay Automotive Ltd.Read 15 Oct 2026 · yellow.co.nz

Reporting

The platform provides reporting on consultant activity, pipeline velocity and stock turn.Read 15 Oct 2026 · autoplay.com.au

Sales pipeline

The Sales Pipeline tracks enquiries from first contact through handover, with consultant and manager views of follow-up work.Read 15 Oct 2026 · autoplay.com.au

Security: 2FA

Trusted Authentication can remember a verified device for 7, 14 or 30 days when two-factor authentication and a password policy are enabled.Read 15 Oct 2026 · autoplay.co.nz

Security: inactivity controls

Accounts can be warned and automatically deactivated after configurable inactivity thresholds, with reactivation requiring AutoPlay support.Read 15 Oct 2026 · autoplay.co.nz

Support documentation

The support centre publishes dated setup articles, integration guidance, security instructions and release notes.Read 15 Oct 2026 · autoplay.co.nz

Test drives

The product includes a Test Drive Wizard and can use device cameras and microphones to capture licence information.Read 15 Oct 2026 · autoplay.co.nz

Plans and prices

Every AutoPlay plan and price →

Where Specifiction places it

• Automotive CRM Software#8 of 338.2