AutoPlay vs CDK CRM
AutoPlay
autoplay.co.nzCDK CRM
cdkglobal.comSide by side
| Figure | AutoPlay | CDK CRM |
|---|---|---|
| Price from | — | $28/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 5 |
| Spec score · Automotive CRM Software | 8.2 (#8) | 8.7 (#4) |
| Headquarters | Auckland, New Zealand | Austin, Texas, United States |
| Reporting | The platform provides reporting on consultant activity, pipeline velocity and stock turn. | Flexible dashboards and reports expose dealership activity, trends and performance. |
| What it does | AutoPlay is a pre-sale lead-management and dealership workflow platform for dealers, dealer groups and automakers. | CDK CRM is an AI-oriented automotive dealership CRM covering lead response, appointments, customer engagement and follow-up across sales and service. |
Plans
CDK CRM
- Extract-only base$28 a month
- Customer Writeback$65 a month
- Front Office additional application$100 a month
- Front Office package$285 a month
- CDK CRMPriced on request
In their own words
CDK CRM
CDK CRM is automotive CRM software for dealership teams managing leads, appointments, customer engagement, and follow-up across Sales and Service. Its Unified Customer Inbox brings email, text, chat, and other conversations into one place. The AI Virtual Assistant engages leads through conversations, routing, and follow-up; additional AI tools provide automated summaries and writing assistance for dealership workflows. Marketing features use data and alerts to identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports help track dealership performance, activity, and trends. CDK CRM includes lead routing, lead-source capture, SMS messaging, workflow automation, a mobile app, and DMS integration. Its APIs are built for the Fortellis Automotive Commerce Exchange and support data retrieval, historical access, record creation or editing, and real-time updates. Listed platforms are Android, iOS, web, and API, though the product page does not specify mobile operating systems for its mobile tools. CDK states it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework.