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CDK CRM

cdkglobal.com

From $28/mo WebiOSAndroidAPI
Visit cdkglobal.com
Spec score 8.7 #4 of 33 in Automotive CRM Software

What it is

CDK CRM is automotive CRM software for dealership teams managing leads, appointments, customer engagement, and follow-up across Sales and Service. Its Unified Customer Inbox brings email, text, chat, and other conversations into one place. The AI Virtual Assistant engages leads through conversations, routing, and follow-up; additional AI tools provide automated summaries and writing assistance for dealership workflows. Marketing features use data and alerts to identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports help track dealership performance, activity, and trends. CDK CRM includes lead routing, lead-source capture, SMS messaging, workflow automation, a mobile app, and DMS integration. Its APIs are built for the Fortellis Automotive Commerce Exchange and support data retrieval, historical access, record creation or editing, and real-time updates. Listed platforms are Android, iOS, web, and API, though the product page does not specify mobile operating systems for its mobile tools. CDK states it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework.

Spec sheet

What it does
CDK CRM is an AI-oriented automotive dealership CRM covering lead response, appointments, customer engagement and follow-up across sales and service.Read 14 Oct 2026 · cdkglobal.com
Purpose
CDK CRM is automotive CRM software that helps dealership teams manage leads, appointments, customer engagement, and follow-up across Sales and Service.Read 7 Oct 2026 · cdkglobal.com
Audience
CDK CRM is presented for auto dealerships and dealership Sales and Service teams.Read 7 Oct 2026 · cdkglobal.com
Integrations
CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates.Read 7 Oct 2026 · www2.cdkglobal.com
Security
CDK states that it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework.Read 7 Oct 2026 · cdkglobal.com
Compliance
CDK reports SOC 1 and SOC 2 attestations, ISO/IEC 27001:2022 certification and alignment with the NIST Cybersecurity Framework.Read 14 Oct 2026 · cdkglobal.com
Support
CDK's Customer Care Portal offers AI-driven self-service, live agent chat, phone support, and online case submissions; its listed phone support hours vary by day.Read 7 Oct 2026 · cdkglobal.com
Headquarters
Austin, Texas, United StatesRead 28 Sep 2026 · cdkglobal.com
Company
CDK says it has empowered dealers with technology for over 50 years.Read 7 Oct 2026 · cdkglobal.com
AI features
The product page describes AI-powered assistants, automated summaries, and intelligent writing tools for dealership workflows.Read 7 Oct 2026 · cdkglobal.com
AI Virtual Assistant
AIVA automatically handles lead conversations, routing and follow-up, with dealership-specific knowledge used for responses.Read 14 Oct 2026 · cdkglobal.com
AI writing and summaries
The CRM can summarize conversations and draft or refine customer responses with AI assistance.Read 14 Oct 2026 · cdkglobal.com
Analytics
The product page describes flexible dashboards and reports for tracking dealership performance, activity, and trends.Read 7 Oct 2026 · cdkglobal.com
API products
Publicly listed API products include CRM Direct Post, Product Reference, Sales Opportunity, Sales Activities and Sales Customer APIs.Read 14 Oct 2026 · www2.cdkglobal.com
Async integration
CDK asynchronous APIs use event-driven updates, OpenAPI conventions, ordered delivery and OAuth2-secured relays.Read 14 Oct 2026 · cdkglobal.com
Company facts
LinkedIn lists CDK Global as a privately held Austin, Texas software company founded in 1972 with 5,001–10,000 employees and nearly 15,000 North American retail locations served.Read 14 Oct 2026 · linkedin.com
CRM API
Fortellis-hosted CDK CRM APIs support record retrieval, historical-record access, record creation or editing, and asynchronous updates.Read 14 Oct 2026 · www2.cdkglobal.com
Customer communications
The Unified Customer Inbox brings email, text, chat, and other customer conversations into one centralized inbox.Read 7 Oct 2026 · cdkglobal.com
Customer data platform
CDK’s built-in CDP claims 257 million unique consumer IDs and surfaces unified profiles inside sales, service and operations workflows.Read 14 Oct 2026 · cdkglobal.com
Data portability
CDK says export and import tools are available without charge for systems built or controlled by customers or ISVs.Read 14 Oct 2026 · cdkglobal.com
Developer documentation
Fortellis is described as providing detailed API and implementation documentation with a developer-focused exchange.Read 14 Oct 2026 · www2.cdkglobal.com
Lead response
CDK says its AI Virtual Assistant automatically engages leads through AI-powered conversations, intelligent routing, and timely follow-up.Read 7 Oct 2026 · cdkglobal.com
Limit: Android app
Google Play reviewers report crashes that lose work, disabled notifications, limited navigation and unhelpful support.Read 14 Oct 2026 · play.google.com
Limit: Apple app
Apple reviewers report notification failures, severe lag or outages, crashes, editing restrictions after check-in and compatibility problems on iPhone and iPad.Read 14 Oct 2026 · apps.apple.com
Limit: Capterra complaints
Capterra’s review summary cites bugs, slow support, service-department limitations, costly pricing, difficult implementation and downtime concerns.Read 14 Oct 2026 · capterra.com
Limit: feature gaps
G2 complaints include weaker texting and email follow-up, lagging AI capabilities, missing service tooling in the sales product and absent automatic reports.Read 14 Oct 2026 · g2.com
Limit: GetApp reviewers
GetApp reviewers report outdated or unintuitive screens, bugs, slowdowns, integration problems, inconsistent support and weak mobile functionality.Read 14 Oct 2026 · getapp.com
Limit: reliability and support
G2 reviewers report that the system can be slow or inaccessible for several days each month and that support responses are slow or insufficiently knowledgeable.Read 14 Oct 2026 · g2.com
Marketing
CDK CRM marketing provides data and alerts to identify customers likely to buy and re-engage them with one-to-one communications.Read 7 Oct 2026 · cdkglobal.com
Mobile beta release
The new CDK CRM Android beta replaced the legacy mobile app and adds real-time desktop sync, license and VIN scanning, AI summaries, mobile desking and a My Day dashboard; the listing showed 500+ downloads and no rating.Read 14 Oct 2026 · play.google.com
Mobile tools
CDK describes mobile tools as part of CRM workflows but does not specify supported mobile operating systems on the product page.Read 7 Oct 2026 · cdkglobal.com
Notable outage
Axios reported that back-to-back cyberattacks in June 2024 shut down most CDK systems, forcing dealerships to use paper and manual workarounds for potentially several days.Read 14 Oct 2026 · axios.com
OEM integrations
CDK provides OEM-certified connections spanning sales, digital retail, service, parts and inventory processes.Read 14 Oct 2026 · cdkglobal.com
Ownership news
Brookfield Business Partners and institutional partners agreed on April 7, 2022 to acquire CDK Global for approximately $8.3 billion.Read 14 Oct 2026 · sec.gov
Praise: analytics and follow-up
G2 reviewers praise reporting and analytics, customer lookup and follow-up task organization.Read 14 Oct 2026 · g2.com
Praise: GetApp reviewers
GetApp reviewers praise comprehensive dealership management, customizable workflows, reporting, multi-location support and ease of use.Read 14 Oct 2026 · getapp.com
Praise: usability and integration
G2 reviewers repeatedly describe the interface as clean or easy to navigate and praise direct CDK DMS or CDK Drive integration, deal worksheets and centralized customer records.Read 14 Oct 2026 · g2.com
Rating on Apple App Store
2.2 out of 5 from 306 ratingsRead 14 Oct 2026 · apps.apple.com
Rating on Capterra
4.1 out of 5 from 212 reviewsRead 14 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 77 reviewsRead 14 Oct 2026 · g2.com
Rating on Gartner Peer Insights
5.0 out of 5 from 1 reviewRead 14 Oct 2026 · gcom.pdo.aws.gartner.com
Rating on GetApp
4.1 out of 5 from 212 reviewsRead 14 Oct 2026 · getapp.com
Rating on Google Play
1.6 out of 5 from 298 reviewsRead 14 Oct 2026 · play.google.com
Rating on Trustpilot
2.9 out of 5 from 2 reviewsRead 14 Oct 2026 · uk.trustpilot.com
Reporting
Flexible dashboards and reports expose dealership activity, trends and performance.Read 14 Oct 2026 · cdkglobal.com
Security operations
CDK states that it monitors and mitigates threats continuously through 24/7 IT operations and cloud-native controls.Read 14 Oct 2026 · cdkglobal.com
Unified inbox
Email, text, chat and other customer conversations can be managed from one centralized inbox.Read 14 Oct 2026 · cdkglobal.com
Video messaging
Salespeople can record and send personalized videos to shoppers from the CRM.Read 14 Oct 2026 · cdkglobal.com

Plans and prices

Extract-only base $28 a month Per dealer/month base fee Extract integration · data types billed separately at $23 each Read 14 Oct 2026 · cdkglobal.com
Customer Writeback $65 a month Per dealer/month Customer data writeback integration Read 14 Oct 2026 · cdkglobal.com
Front Office additional application $100 a month Per dealer/month; each additional application CRM and Desking package applications Read 14 Oct 2026 · cdkglobal.com
Front Office package $285 a month Per dealer/month; first application CRM and Desking · extracts customers, vehicle inventory, pending/finalized deals, closed repair orders · writebacks Read 14 Oct 2026 · cdkglobal.com
CDK CRM Priced on request Request demo Pricing not publicly listed · dealership CRM Read 14 Oct 2026 · cdkglobal.com

Every CDK CRM plan and price →

Strong points and limits

Strong points

  • Unifies customer conversations across several channels
  • AI assistant supports lead engagement and routing
  • Includes dashboards and reports
  • APIs support real-time updates
  • Mobile app and DMS integration are listed

Limits

  • Support phone hours vary by day

Who it suits

CDK CRM is aimed at auto dealerships and their Sales and Service teams. It suits teams managing leads, customer communications, marketing, and follow-up in dealership workflows.

Verdict

CDK CRM combines lead handling, customer communications, marketing, and reporting for dealership workflows. Buyers will need to request pricing and clarify mobile-tool platform details with CDK.

Where Specifiction places it

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