CDK CRM vs DealerPilot
CDK CRM
cdkglobal.com
DealerPilot
dealerpilot.co.ukSide by side
| Figure | CDK CRM | DealerPilot |
|---|---|---|
| Price from | $28/mo | £79/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 3 |
| Spec score · Automotive CRM Software | 8.7 (#4) | 8.9 (#2) |
| Developer documentation | Fortellis is described as providing detailed API and implementation documentation with a developer-focused exchange. | The official site exposes no public API reference, SDK repository or developer documentation; integrations are described at a high level in legal pages. |
| Integrations | CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates. | Enterprise customers can arrange custom integrations, while the terms describe API connections for WhatsApp, marketplaces, websites and partners. |
| Security | CDK states that it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework. | The privacy policy states encryption in transit, encrypted messaging credentials, dealership data separation and role-based access controls. |
| Support | CDK's Customer Care Portal offers AI-driven self-service, live agent chat, phone support, and online case submissions; its listed phone support hours vary by day. | Starter includes email support, Professional priority support, and Enterprise phone and video support plus a dedicated account manager. |
| What it does | CDK CRM is an AI-oriented automotive dealership CRM covering lead response, appointments, customer engagement and follow-up across sales and service. | DealerPilot is a SaaS dealership-management platform for UK independent used-car dealers covering stock, leads, preparation, sales and invoicing. |
Plans
CDK CRM
- Extract-only base$28 a month
- Customer Writeback$65 a month
- Front Office additional application$100 a month
- Front Office package$285 a month
- CDK CRMPriced on request
In their own words
CDK CRM
CDK CRM is automotive CRM software for dealership teams managing leads, appointments, customer engagement, and follow-up across Sales and Service. Its Unified Customer Inbox brings email, text, chat, and other conversations into one place. The AI Virtual Assistant engages leads through conversations, routing, and follow-up; additional AI tools provide automated summaries and writing assistance for dealership workflows. Marketing features use data and alerts to identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports help track dealership performance, activity, and trends. CDK CRM includes lead routing, lead-source capture, SMS messaging, workflow automation, a mobile app, and DMS integration. Its APIs are built for the Fortellis Automotive Commerce Exchange and support data retrieval, historical access, record creation or editing, and real-time updates. Listed platforms are Android, iOS, web, and API, though the product page does not specify mobile operating systems for its mobile tools. CDK states it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework.
DealerPilot
DealerPilot combines stock management, customer relationship management, sales, workflow, invoicing, and analytics for independent used car dealers in the UK. Entering a vehicle registration can populate vehicle details and MOT history using DVLA and MOT data. Its CRM connects conversations with vehicles and deal stages, supporting enquiries, appointments, proposals, and handovers. The platform records sales, part-exchanges, and finance, and supports one-click VAT invoicing. Vehicle preparation can be tracked through Incoming, In Preparation, and Ready for Sale, with blockers and rush flags. iOS and Android access is included on every plan, with plate scanning, tasks, bookings, and reminders. Professional and Enterprise plans include built-in AI powered by GPT-4o for questions about stock, sales, workflow, and reminders. The 14-day trial requires no credit card but is limited to 10 vehicles and 2 staff. Plans cost 49.00 GBP, 99.00 GBP, or £199 a month. The maker describes DealerPilot as UK-hosted and GDPR-compliant.