CDK CRM vs MotorDesk
CDK CRM
cdkglobal.comMotorDesk
motordesk.comSide by side
| Figure | CDK CRM | MotorDesk |
|---|---|---|
| Price from | $28/mo | £79/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 12 |
| Spec score · Automotive CRM Software | 8.7 (#4) | 8.7 (#5) |
| Company | CDK says it has empowered dealers with technology for over 50 years. | MotorDesk was created by independently owned UK software company Chief Mechanic Limited and launched in June 2021. |
| Integrations | CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates. | Listed integrations include AutoTrader, AA Cars, CarGurus, eBay, Sage, QuickBooks, Xero, Stripe, takepayments, RingCentral, Bird messaging and major social networks. |
| Rating on Apple App Store | 2.2 out of 5 from 306 ratings | 5.0 out of 5 from 9 ratings. |
| Rating on G2 | 4.4 out of 5 from 77 reviews | 0.0 out of 5 from 0 reviews; G2 says there are not enough reviews for buying insight. |
| Rating on GetApp | 4.1 out of 5 from 212 reviews | 5.0 out of 5 from 15 reviews. |
| Rating on Trustpilot | 2.9 out of 5 from 2 reviews | 3.7 out of 5 from 1 review. |
| Support | CDK's Customer Care Portal offers AI-driven self-service, live agent chat, phone support, and online case submissions; its listed phone support hours vary by day. | GetApp lists email/help-desk, phone, chat, knowledge-base and FAQ support, plus live-online and webinar training. |
| What it does | CDK CRM is an AI-oriented automotive dealership CRM covering lead response, appointments, customer engagement and follow-up across sales and service. | MotorDesk is a unified dealership management system for independent automotive dealers covering stock, CRM, advertising, sales, accounting, websites and social media. |
Plans
CDK CRM
- Extract-only base$28 a month
- Customer Writeback$65 a month
- Front Office additional application$100 a month
- Front Office package$285 a month
- CDK CRMPriced on request
MotorDesk
- Free TrialFree
- Starter£79 a month
- Starter Plan£79 a month
- Growth£149 a month
- Growth Plan£149 a month
- Scale£269 a month
- Scale Plan£269 a month
- Conquer£499 a month
- Conquer Plan£499 a month
- Command£849 a month
In their own words
CDK CRM
CDK CRM is automotive CRM software for dealership teams managing leads, appointments, customer engagement, and follow-up across Sales and Service. Its Unified Customer Inbox brings email, text, chat, and other conversations into one place. The AI Virtual Assistant engages leads through conversations, routing, and follow-up; additional AI tools provide automated summaries and writing assistance for dealership workflows. Marketing features use data and alerts to identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports help track dealership performance, activity, and trends. CDK CRM includes lead routing, lead-source capture, SMS messaging, workflow automation, a mobile app, and DMS integration. Its APIs are built for the Fortellis Automotive Commerce Exchange and support data retrieval, historical access, record creation or editing, and real-time updates. Listed platforms are Android, iOS, web, and API, though the product page does not specify mobile operating systems for its mobile tools. CDK states it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework.
MotorDesk
MotorDesk is a dealership management platform that brings vehicle stock, advertising, customer communications, sales, social media and websites into one system. Stock tools include lookup by VRM or VIN, valuations, AI descriptions, vehicle checks, stock book automation and bulk editing. Dealers can publish listings to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes and Dealer Auction. Website enquiries and messages from email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads can be handled together. Sales tools cover offers, invoices, VAT and margin-scheme invoicing, online payments, and integrations certified by Sage Cloud Accounting, Intuit QuickBooks and Xero Accounting. Live chat is included in all membership plans without extra cost. The website offer includes a free domain name and SSL certificate option, plus UK-based cloud hosting. MotorDesk runs in web browsers and has apps for Android, iOS, Mac, Windows and Linux. Plans start at £79/mo, with a 30-day free trial; quick business verification is required to activate an account.