Mailchimp vs SendPulse
Mailchimp
mailchimp.comSendPulse
sendpulse.comSide by side
| Figure | Mailchimp | SendPulse |
|---|---|---|
| Price from | $13/mo | $9.60/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 10 |
| Spec score · Email marketing tools | 9.4 (#2) | 9.4 (#3) |
| Spec score · Marketing Automation Software | 9.3 (#2) | 9.2 (#6) |
| Spec score · Email Marketing Software | 9.0 (#10) | 8.7 (#32) |
| Spec score · AI Email Marketing Software | 8.8 (#7) | 8.6 (#10) |
| A/B testing | Yes | Yes |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | The public REST API uses HTTPS at api.sendpulse.com, returns JSON and supports OAuth-style access tokens. |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | Automation 360 supports flows triggered by events and can combine email, SMS, web push and chatbot messages. |
| Email automation | Yes | Yes |
| Founded | 2001 | 2015 |
| Free plan | Yes | Yes |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. |
| Landing pages | Yes | No |
| Rating on Apple App Store | 4.9 out of 5 from 52K ratings | 4.4 out of 5 from 72 ratings. |
| Rating on Capterra | 4.5 out of 5 from 17,528 reviews | 4.6 out of 5 from 773 reviews. |
| Rating on G2 | 4.3 out of 5 from 18,430 reviews | 4.6 out of 5 from 722 reviews. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 1,260 ratings | 4.6 out of 5 from 15 ratings. |
| Rating on Google Play | 4.7 out of 5 from 24.1K reviews | 4.1 out of 5 from 1.28K reviews. |
| Rating on Software Advice | 4.5 out of 5 from 17,681 reviews | 4.6 out of 5 from 773 reviews. |
Plans
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
SendPulse
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- EnterprisePrice not published
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
In their own words
SendPulse
SendPulse is an email marketing service for managing subscriber audiences and running email campaigns. It includes email automation, audience segmentation, and A/B testing, but does not offer landing pages. SendPulse is available on the web, iOS, and Android. Its free plan supports up to 500 subscribers and 15,000 emails per month, with three sender email addresses, 250 MB of image storage, five automated flows, and one event. The Standard plan is $9.60 a month when billed annually, with unlimited emails for up to 500 subscribers, 100 sender addresses, 1 GB of image storage, three A/B test groups, and ten saved segments. Pro is $11.52 a month billed annually, with 300 sender addresses, 2 GB storage, four test groups, and 50 saved segments at the same subscriber limit. Standard pay as you go costs $48 a month for 10,000 emails, valid for a year. Enterprise has no listed price and specifies at least 2,500 contacts, along with unlimited sender addresses, users, and saved segments.