Kit vs Mailchimp
Kit
kit.com
Mailchimp
mailchimp.comSide by side
| Figure | Kit | Mailchimp |
|---|---|---|
| Price from | $32.50/mo | $13/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 5 |
| Spec score · Email marketing tools | 9.2 (#7) | 9.4 (#2) |
| Spec score · Email Marketing Software | 8.9 (#13) | 9.0 (#10) |
| Spec score · Landing Page Builders | 8.9 (#10) | 9.0 (#8) |
| Spec score · AI Email Marketing Software | 8.8 (#6) | 8.8 (#7) |
| API | Kit offers API access on its Free plan, and its help center describes API V4 for automating workflows and integrating third-party tools. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Email marketing | The product supports creator-focused email campaigns for marketing products and services. | The product sends personalized email campaigns and provides campaign creation tools. |
| Founded | 2013 | 2001 |
| Free plan | Yes | Yes |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Praise: ease of use | TrustRadius reviewers repeatedly praise Kit's simple interface for forms, automations and list management. | G2 reviewers praise Mailchimp as easy to use with professional templates that make readable business emails quick to create. |
| Rating on Capterra | Capterra lists Kit at 4.6 out of 5 from 244 reviews. | 4.5 out of 5 from 17,528 reviews |
| Rating on G2 | G2 lists Kit with 4.4 out of 5 stars from 236 reviews. | 4.3 out of 5 from 18,430 reviews |
| Rating on Trustpilot | Trustpilot lists Kit at 4.0 out of 5 from 160 reviews. | 2.5 out of 5 from 1,522 reviews |
| Rating on TrustRadius | TrustRadius gives ConvertKit 8.3 out of 10 from 40 reviews and ratings. | 8.4 out of 10 from 2,886 reviews and ratings |
| Security | Kit says it uses AWS for infrastructure hosting, Cloudflare for CDN and DNS, TLS encryption for data in transit, and unidirectional database encryption for passwords. | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. |
| Support | Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support. | Official feature pages state 24/7 service and support, with onboarding specialists and customer-success services for paid customers. |
| What it does | Kit, formerly ConvertKit, is an email marketing and newsletter platform for creators that combines audience insights, automation, landing pages and digital-product sales. | Mailchimp is an email and marketing-automation platform for growing businesses, combining email, social, landing pages, advertising and AI recommendations. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
Mailchimp
- FreeFree
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.