Kit vs Zoho Campaigns
Kit
kit.com
Zoho Campaigns
zoho.comSide by side
| Figure | Kit | Zoho Campaigns |
|---|---|---|
| Price from | $32.50/mo | $4/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Email marketing tools | 9.2 (#7) | 9.5 (#1) |
| Spec score · Email Marketing Software | 8.9 (#13) | 8.6 (#42) |
| Spec score · AI Email Marketing Software | 8.8 (#6) | 8.6 (#11) |
| API authentication | API keys are available on every plan for direct integrations and personal automation, while public apps must use OAuth. | The Email API uses API keys in the Zoho-zapikey header at the v2 endpoint, and each user may create up to 20 keys. |
| API capabilities | The v4 API adds cursor pagination, bulk and asynchronous processing, richer broadcast HTML and subscriber statistics. | Campaign-management APIs cover creating, sending, scheduling, cloning, reporting, recipient data, coupon operations and deletion. |
| Company legal name | The legal entity is Kit, Inc., with Nathan Barry listed as CEO and a Boise, Idaho mailing address. | Crunchbase lists the legal name as Zoho Corporation Pvt. Ltd. |
| Founded | 2013 | 1996 |
| Free plan | Yes | Yes |
| Free-plan limits | The Free plan excludes visual automations, email sequences, rules and RSS campaigns, AI Connectors, paid App Store apps, and earning from Paid Recommendations. | The Forever Free plan is limited to 2,000 contacts and 6,000 emails per month. |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Rating on G2 | G2 lists Kit with 4.4 out of 5 stars from 236 reviews. | 4.3 out of 5 from 1,043 reviews. |
| Rating on GetApp | GetApp lists Kit at 4.6 out of 5 from 244 verified reviews. | 4.3 out of 5 from 317 reviews. |
| Rating on TrustRadius | TrustRadius gives ConvertKit 8.3 out of 10 from 40 reviews and ratings. | 8.9 out of 10 from 177 reviews and ratings. |
| Support | Free-plan support is available with requests answered in received order within 24 hours; paid plans advertise email and chat support. | The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support. |
| What it does | Kit, formerly ConvertKit, is an email marketing and newsletter platform for creators that combines audience insights, automation, landing pages and digital-product sales. | Zoho Campaigns is a multichannel marketing platform for creating, personalizing, automating and measuring email, SMS and WhatsApp campaigns. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
Zoho Campaigns
- Forever FreeFree
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.
Zoho Campaigns
Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.