Kit vs SendPulse
Kit
kit.comSendPulse
sendpulse.comSide by side
| Figure | Kit | SendPulse |
|---|---|---|
| Price from | $32.50/mo | $9.60/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 10 |
| Spec score · Email marketing tools | 9.2 (#7) | 9.4 (#3) |
| Spec score · Email Marketing Software | 8.9 (#13) | 8.7 (#32) |
| Spec score · AI Email Marketing Software | 8.8 (#6) | 8.6 (#10) |
| API | Kit offers API access on its Free plan, and its help center describes API V4 for automating workflows and integrating third-party tools. | The public REST API uses HTTPS at api.sendpulse.com, returns JSON and supports OAuth-style access tokens. |
| Company legal name | The legal entity is Kit, Inc., with Nathan Barry listed as CEO and a Boise, Idaho mailing address. | Crunchbase identifies the company as SendPulse Inc. |
| Developer documentation | The developer site documents broadcasts, subscriber management, tags, custom fields, purchase imports and app development. | The API reference documents endpoint methods, authorization, request formats and example responses for email, SMTP, SMS, Viber and other services. |
| Founded | 2013 | 2015 |
| Free plan | Yes | Yes |
| Integrations | Kit has an App Store where community developers publish integrations, installed through API authorization or third-party OAuth flows. | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. |
| Praise: support | GetApp reviewers commonly describe Kit support as responsive, friendly and effective, while a minority report slow or automated replies. | Some reviewers describe support as responsive, helpful and available around the clock. |
| Rating on Capterra | Capterra lists Kit at 4.6 out of 5 from 244 reviews. | 4.6 out of 5 from 773 reviews. |
| Rating on G2 | G2 lists Kit with 4.4 out of 5 stars from 236 reviews. | 4.6 out of 5 from 722 reviews. |
| Rating on GetApp | GetApp lists Kit at 4.6 out of 5 from 244 verified reviews. | 4.6 out of 5 from 773 reviews. |
| Rating on Trustpilot | Trustpilot lists Kit at 4.0 out of 5 from 160 reviews. | 4.5 out of 5 from 2,874 reviews. |
| Rating on TrustRadius | TrustRadius gives ConvertKit 8.3 out of 10 from 40 reviews and ratings. | 3.5 out of 10 from 24 reviews and ratings. |
| Paid from | 33 | 9.6 |
| What it does | Kit, formerly ConvertKit, is an email marketing and newsletter platform for creators that combines audience insights, automation, landing pages and digital-product sales. | SendPulse is an AI-driven marketing platform combining email, chatbot conversations, CRM, SMS, web push, websites, courses and automation. |
Plans
Kit
- NewsletterFree
- Creator$33 a month
- Creator$390 a year
- Pro$66 a month
- Pro$593 a year
- FreeFree
- FreeFree
SendPulse
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- EnterprisePrice not published
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
In their own words
Kit
Kit is an email-first operating system for creators, combining audience growth, email publishing, automation, and monetization. Landing pages, newsletter sites, forms, and creator recommendations help attract subscribers. Users can tag and segment subscribers by interests or behavior and personalize messages. A visual automation builder maps audience journeys, although several automation features are excluded from the free plan. Kit supports digital products, subscriptions, paid newsletters, and sponsorships. Its App Store groups integrations for e-commerce, memberships and courses, analytics, CRM, and workflows. API access is available on the Free plan, with API V4 for workflow automation and third-party connections. Kit lists a newsletter website, custom domains, paid subscriptions, unlimited email sending, and a sponsor marketplace. Plans include Free at free, Creator at $33 a month, and Pro at $66 a month. The Free plan supports up to 10,000 subscribers and one basic Visual Automation. A 14-day trial is also listed.
SendPulse
SendPulse is an email marketing service for managing subscriber audiences and running email campaigns. It includes email automation, audience segmentation, and A/B testing, but does not offer landing pages. SendPulse is available on the web, iOS, and Android. Its free plan supports up to 500 subscribers and 15,000 emails per month, with three sender email addresses, 250 MB of image storage, five automated flows, and one event. The Standard plan is $9.60 a month when billed annually, with unlimited emails for up to 500 subscribers, 100 sender addresses, 1 GB of image storage, three A/B test groups, and ten saved segments. Pro is $11.52 a month billed annually, with 300 sender addresses, 2 GB storage, four test groups, and 50 saved segments at the same subscriber limit. Standard pay as you go costs $48 a month for 10,000 emails, valid for a year. Enterprise has no listed price and specifies at least 2,500 contacts, along with unlimited sender addresses, users, and saved segments.