Braze vs Listrak
Braze
braze.com
Listrak
listrak.comSide by side
| Figure | Braze | Listrak |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 2 |
| Spec score · Personalization Engines | 8.4 (#2) | 7.9 (#6) |
| Spec score · Customer Engagement Software | 8.4 (#4) | 7.9 (#8) |
| Spec score · Marketing Automation Software | 8.5 (#23) | 8.2 (#40) |
| Spec score · Customer Journey Orchestration Software | 8.4 (#6) | 7.9 (#11) |
| Spec score · Marketing Automation - B2C Software | 8.4 (#6) | 7.8 (#10) |
| Spec score · Campaign Management | 8.3 (#7) | 7.9 (#11) |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Headquarters | New York, New York, USA | Listrak lists its headquarters at 100 West Millport Road, Lititz, Pennsylvania 17543. |
| Integrations | Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. | Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations. |
| Lead scoring | Yes | Yes |
| Security | Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. | The security policy states that platform and API communications use HTTPS with TLS 1.2 and data at rest is encrypted with AES-256. |
| Support | Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. | Listrak lists 24/7 technical support by phone, weekday live chat, and business hours of Monday through Friday, 8:30 a.m. to 8:30 p.m. Eastern Time. |
| What it does | Braze describes itself as a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. | Listrak combines customer data, identity resolution, and cross-channel marketing engagement in a platform designed for retailers and ecommerce brands. |
Plans
Braze
- Braze EnterprisePriced on request
- Braze GoPriced on request
- Braze ProPriced on request
- Braze SelectPriced on request
In their own words
Braze
Braze is a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. Its data platform unifies, activates and distributes data in real time from sources including warehouses, digital properties and backend systems. Messaging options include email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync and webhooks. Campaigns and Canvases support journey orchestration, with experimentation, frequency capping, rate limiting, templates, media management, locations and geofences. Listed AI features include generative AI, BrazeAI Operator, Agent Console and the Intelligence Suite. Braze is available on web, iOS and Android, with SDK integrations also listed for Flutter, React Native, Unity, Cordova and .NET MAUI. It has four paid tiers, all priced by contacting sales; costs scale with Monthly Active Users and contracts include a Platform Edition, MAUs and Profiles, Action Credits and CX Services.
Listrak
Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.