Listrak vs Personyze
Listrak
listrak.com
Personyze
personyze.comSide by side
| Figure | Listrak | Personyze |
|---|---|---|
| Price from | — | $99/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 8 |
| Spec score · Personalization Engines | 7.9 (#6) | 8.7 (#1) |
| Channels | The platform supports email, SMS, MMS, RCS, push notifications, web, and social audiences. | Higher plans add open-time email personalization, broadcast email and SMS, browser push notifications, and mobile SDK personalization. |
| Company history | Listrak says it was established in 1999. | Personyze’s own history says its first behavioral-targeting product shipped in 2008, unified personalization followed in 2012, A/B testing in 2016, email and push in 2019, and AI copilots in 2024. |
| Integrations | Listrak lists Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, loyalty, CRM, CDP, review, and payment integrations. | Listed connectors cover Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, WordPress, Drupal, Joomla, Wix, Squarespace, Webflow, Segment, Tealium, GA4, Salesforce, HubSpot, Dynamics 365, Zoho, Marketo, Mailchimp, Klaviyo, Brevo, Omnisend, ActiveCampaign, Zapier, Make, n8n, Slack and webhooks. |
| Product | Listrak is a cross-channel marketing platform purpose-built for retailers and ecommerce brands. | Personyze unifies visitor behavior and data to personalize pages, product recommendations, and emails in real time. |
| Security | The security policy states that platform and API communications use HTTPS with TLS 1.2 and data at rest is encrypted with AES-256. | Personyze says it runs on AWS, separates customer data into distinct database tables, serves its dashboard, API, and tracking code over HTTPS, and performs monthly penetration testing. |
| Support | Listrak lists 24/7 technical support by phone, weekday live chat, and business hours of Monday through Friday, 8:30 a.m. to 8:30 p.m. Eastern Time. | Paid plans include email, chat, and 24/7 phone support; Starter and Growth include up to 1 and 2 hours of campaign build help monthly, respectively. |
| What it does | Listrak combines customer data, identity resolution, and cross-channel marketing engagement in a platform designed for retailers and ecommerce brands. | Personyze is a SaaS platform that combines visitor profiles, audience targeting, personalization, recommendations, testing and messaging across digital channels. |
Plans
Personyze
- FreeFree
- Personyze STARTER (Shopify)$99 a month
- Starter$149 a month
- Personyze LITE (Shopify)$249 a month
- Growth$250 a month
- Power$450 a month
- Enterprise$1,450 a month
- Personyze LITE annual (Shopify)$2,249 a year
In their own words
Listrak
Listrak is a web-based cross-channel marketing platform for retailers and ecommerce brands. It combines customer data and identity resolution into a single customer view for targeting and real-time activation across email, SMS/MMS/RCS, push notifications, web, and social audiences. Journey automation covers welcome, activation, cart and browse abandonment, loyalty, post-purchase, replenishment, product alerts, transactional messages, and custom events. Listrak Intelligence provides AI-powered product and content recommendations, predictive segmentation, send-time optimization, dynamic content, and coupon management. Experience Builder supports personalized popups, real-time targeting, landing pages, preference centers, and experimentation. Reporting includes campaign engagement, conversions, deliverability, revenue impact, contact profiles, and split tests. Integrations include Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, CRMs, CDPs, loyalty, reviews, and payment providers. Developer tools include REST APIs, JavaScript integrations, and webhooks. Security features include TLS 1.2, AES-256 encryption at rest, SAML single sign-on, mandatory two-factor authentication, and account lockout. Pricing is on request.
Personyze
Personyze uses visitor behavior and data to personalize website pages, product recommendations, and emails in real time. Behavioral targeting draws on more than 70 attributes, and the platform offers over 50 algorithms for recommending products and content. A/B and multivariate testing, including significance calculations, audience splits, and holdout groups, are included on every plan. Higher plans add email personalization at open time, broadcast email and SMS, browser push notifications, and mobile SDK personalization. Listed integrations include HubSpot, Salesforce, Twilio Segment, Tealium, Google Tag Manager, and the REST API. Consent controls can delay tracking until consent; the maker says gated mode does not read or write device data beforehand. Page views are the main usage meter, with overage charges in plan-specific blocks, and monthly users are not moved to a higher tier without consent. A free plan is available, and paid plans start at $149 per month.