Nosto vs Personyze
Nosto
nosto.com
Personyze
personyze.comSide by side
| Figure | Nosto | Personyze |
|---|---|---|
| Price from | $0.01/mo | $99/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 8 |
| Spec score · Website Personalization Software | 8.3 (#6) | 8.6 (#3) |
| Spec score · Personalization Software | 8.5 (#5) | 8.9 (#3) |
| Spec score · Email Personalization Software | 8.4 (#5) | 8.8 (#1) |
| Spec score · Conversion Rate Optimization Software | 8.4 (#10) | 8.7 (#5) |
| Company history | Nosto says its journey began in 2013 with three founders. | Personyze’s own history says its first behavioral-targeting product shipped in 2008, unified personalization followed in 2012, A/B testing in 2016, email and push in 2019, and AI copilots in 2024. |
| Documentation depth | The developer portal provides implementation guides, product examples, API references, platform instructions and headless, SPA and PWA methods. | The public wiki includes installation paths, integration guides, campaign and recommendation tutorials, analytics, privacy, troubleshooting, API authentication, path parameters and per-object endpoint references. |
| Founded | Nosto states that its journey began in 2013 with founders Jani Luostarinen, Antti Pöyhönen and Juha Valvanne. | 2008 |
| Integrations | Official integration documentation covers Shopify, Magento, Shopware, PrestaShop, BigCommerce and Salesforce Commerce Cloud. | Listed connectors cover Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, WordPress, Drupal, Joomla, Wix, Squarespace, Webflow, Segment, Tealium, GA4, Salesforce, HubSpot, Dynamics 365, Zoho, Marketo, Mailchimp, Klaviyo, Brevo, Omnisend, ActiveCampaign, Zapier, Make, n8n, Slack and webhooks. |
| Product | Nosto describes itself as an AI-powered Commerce Experience Platform for personalizing customer journeys and improving commerce outcomes. | Personyze unifies visitor behavior and data to personalize pages, product recommendations, and emails in real time. |
| Public API | Nosto exposes HTTPS APIs at api.nosto.com using API-key Basic authentication and multiple token types for products, email, apps, omnichannel and settings. | The REST API uses HTTP and JSON with GET, POST, PUT and DELETE methods for users, lists, catalogs, actions, placeholders, events, reporting and other account objects. |
| Rating on Capterra | 4.0 out of 5 from 4 reviews | 4.6 out of 5 from 17 reviews |
| Rating on G2 | 4.6 out of 5 from 235 reviews | 4.9 out of 5 from 4 reviews |
| Rating on GetApp | 4.0 out of 5 from 4 reviews | 4.6 out of 5 from 16 reviews |
| Rating on Shopify App Store | 4.7 out of 5 from 61 ratings | 0.0 out of 5 from 0 reviews |
| Rating on Trustpilot | 2.8 out of 5 from 3 reviews | 3.7 out of 5 from 1 review |
| Security controls | Nosto's data-processing policy describes AWS hosting, virtual private cloud firewalls, VPN access, TOTP multifactor authentication, risk assessment and regular testing. | Personyze states that it uses AWS, separate customer database tables, permissioned account-manager access, SSO, MFA, roles, HTTPS, monthly penetration tests and automated monitoring. |
| Support | Customers receive Help Center and Huginn access; Professional and Enterprise customers receive priority support and customer-success alignment. | Paid plans include email, chat, and 24/7 phone support; Starter and Growth include up to 1 and 2 hours of campaign build help monthly, respectively. |
| Trial | Nosto says it does not offer a standard self-service free trial, but offers qualified merchants a structured proof of concept. | The AI Chat Agent, Hosted Landing Pages, and Audience Discovery add-ons each offer a free trial; the page does not specify trial duration. |
Plans
Nosto
- Capterra listed starting price$0.01 a month
- Custom modular planPriced on request
- Modular Nosto packagePriced on request
Personyze
- FreeFree
- Personyze STARTER (Shopify)$99 a month
- Starter$149 a month
- Personyze LITE (Shopify)$249 a month
- Growth$250 a month
- Power$450 a month
- Enterprise$1,450 a month
- Personyze LITE annual (Shopify)$2,249 a year
In their own words
Personyze
Personyze uses visitor behavior and data to personalize website pages, product recommendations, and emails in real time. Behavioral targeting draws on more than 70 attributes, and the platform offers over 50 algorithms for recommending products and content. A/B and multivariate testing, including significance calculations, audience splits, and holdout groups, are included on every plan. Higher plans add email personalization at open time, broadcast email and SMS, browser push notifications, and mobile SDK personalization. Listed integrations include HubSpot, Salesforce, Twilio Segment, Tealium, Google Tag Manager, and the REST API. Consent controls can delay tracking until consent; the maker says gated mode does not read or write device data beforehand. Page views are the main usage meter, with overage charges in plan-specific blocks, and monthly users are not moved to a higher tier without consent. A free plan is available, and paid plans start at $149 per month.