Dynamic Yield vs Freshmarketer
Dynamic Yield
dynamicyield.com
Freshmarketer
freshworks.comSide by side
| Figure | Dynamic Yield | Freshmarketer |
|---|---|---|
| Price from | — | $15/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 3 |
| Spec score · Conversion Rate Optimization Software | 7.5 (#27) | 8.9 (#3) |
| Audience | The maker presents Dynamic Yield as a solution for marketers and describes use by global brands across industries. | Freshworks describes Freshmarketer as built for sales and marketing teams and for attracting, nurturing, and converting customers. |
| Channels | Experience OS supports personalized experiences across web, app, email, SMS, and other channels. | It supports email, SMS, WhatsApp, live chat, Apple Message for Business, Google Business Messages, LINE, Instagram direct messages, Facebook Messenger, and social media campaigns. |
| Compliance | The compliance page lists GDPR, SOC 2 Type II, CCPA, ISO 27001, ISO 27017, ISO 27018, and ISO 27701. | The Freshworks Trust Center lists SOC 2 Type 2, SOC 3, ISO/IEC 27001:2022, ISO/IEC 27701:2019, PCI DSS v4.0.0, and other compliance materials. |
| Founded | 2012 | 2010 |
| Headquarters | Tel Aviv, Israel | San Mateo, California, USA |
| Integrations | The platform offers prebuilt integrations, open APIs, and SDKs, and its site lists more than 65 certified technology and agency partners. | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. |
| Security | The security page describes multi-factor authentication, vulnerability management, penetration testing, AWS hosting, and continuous security monitoring. | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. |
| Support | Dynamic Yield describes customer success services that combine customer success expertise with product knowledge. | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. |
Plans
In their own words
Dynamic Yield
Dynamic Yield’s Experience OS helps teams build, test, and scale personalized digital experiences across a customer journey. The platform provides segmentation, targeting, recommendations, journey orchestration, search, optimization, and AI capabilities across web, app, email, SMS, and other channels. Its AI is described as converting customer signals into predictions, recommendations, and next-best actions. Experience APIs support web-script implementations, API implementations, and API-only deployments across websites, apps, offline properties, and other channels. Listed testing options include A/B testing, dynamic allocation, and affinity allocation. A visual editor, server-side testing, mobile SDK, audience targeting, and feature flags are included. Integrations combine prebuilt connections, open APIs, SDKs, and more than 65 certified technology and agency partners. Dynamic Yield supports Android, iOS, web, and API access. It was founded in 2012 and is headquartered in Tel Aviv. Pricing is paid and available on request.
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.