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Maxymizely

maxymizely.com

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Spec score 7.9 #15 of 50 in Marketing Analytics Software

What it is

Maxymizely is an analytics and testing platform for mobile and web applications, combining big-data analytics with predictive modeling. It supports A/B/N and multivariate testing, and every plan includes both. Teams can use a visual editor, mobile SDK, and audience targeting; audiences can be segmented by traffic source, browser, device, location, and language. Its Intelligent Conversion feature can shift more traffic to the variation performing best against a selected goal. Reports cover sessions, visitors, traffic sources, geography, behavior, and traffic quality. Documented integrations include web, ActionScript, Android, iOS, custom integration, and APIs for systems supporting web services. Maxymizely says it uses only data customers allow it to track, retains historical analytics for one year before deletion, and uses data in aggregate rather than to identify users. Every plan includes email support, with assistance or help performing integration. Plans range from 10,000 to 1,000,000 Monthly Active Users, with unlimited experiments and teammates. Pricing starts at $19, and a 14-day trial is available; there is no free plan.

Spec sheet

Product
Maxymizely describes itself as an analytics and testing platform for mobile and web applications that combines big data analytics with predictive modeling.Read 11 Oct 2026 · maxymizely.com
Integrations
The maker documents web integration, ActionScript, Android and iOS integrations, and custom integration; it also describes API integration for systems that support web services.Read 11 Oct 2026 · developers.maxymizely.com
Privacy
The privacy policy says the service does not share data or observations outside the website owner and uses data at an aggregated level rather than to identify users.Read 11 Oct 2026 · maxymizely.com
Support
Every plan includes mail support, and the maker says its support team can assist with or perform integration.Read 11 Oct 2026 · maxymizely.com
Analytics
The documentation lists reports covering sessions, visitors, traffic sources, geography, behavior, and traffic quality.Read 11 Oct 2026 · developers.maxymizely.com
Conversion optimization
The product offers Intelligent Conversion, which can automatically distribute more traffic to the best performing variation based on a selected goal.Read 11 Oct 2026 · developers.maxymizely.com
Data handling
The documentation says Maxymizely can only use data the customer allows to be tracked, and that historical analytics data is kept for one year before deletion.Read 11 Oct 2026 · developers.maxymizely.com
Plan limits
Plans differ by Monthly Active User allowance, ranging from 10 000 to 1 000 000; the maker lists unlimited experiments and teammates in every plan.Read 11 Oct 2026 · maxymizely.com
Segmentation
Experiment audiences can be segmented by traffic source, browser, device, location, and language.Read 11 Oct 2026 · developers.maxymizely.com
Target users
The maker presents the product for improving app ROI and engagement, increasing lifetime value, and finding effective marketing targeting segments.Read 11 Oct 2026 · maxymizely.com
Testing
The pricing page lists A/B/N and multivariate testing among the features included in every plan.Read 11 Oct 2026 · maxymizely.com

Plans and prices

Starter $19 a month All offers are unlimited by time of use. 10 000 Monthly Active Users Read 11 Oct 2026 · maxymizely.com
Basic $39 a month All offers are unlimited by time of use. 50 000 Monthly Active Users Read 11 Oct 2026 · maxymizely.com
Standard $149 a month All offers are unlimited by time of use. 250 000 Monthly Active Users Read 11 Oct 2026 · maxymizely.com
Maximal $399 a month All offers are unlimited by time of use. 1 000 000 Monthly Active Users Read 11 Oct 2026 · maxymizely.com

Every Maxymizely plan and price →

Strong points and limits

Strong points

  • A/B/N and multivariate testing included in every plan
  • Visual editor and mobile SDK are available
  • Audience segments include device, location, and language
  • Unlimited experiments and teammates in every plan

Limits

  • No free plan
  • Historical analytics data is deleted after one year
  • Plans cap Monthly Active Users from 10,000 to 1,000,000

Who it suits

It suits teams seeking to improve app engagement, ROI, or lifetime value through experiments and audience targeting. Its web and mobile support may fit organizations testing across both environments.

Verdict

Maxymizely combines testing, analytics, and audience targeting for web and mobile applications. Consider the plan’s Monthly Active User allowance and the one-year analytics retention period when assessing fit.

Where Specifiction places it

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