Otter

Spec sheet

Product

Otter is A/B testing software that measures revenue per variant alongside conversion rate and average order value.Read 11 Oct 2026 · otterab.com

Intended users

The pricing page describes Starter for individuals and side projects, Growth for growing teams and businesses, and Scale for large teams and agencies.Read 11 Oct 2026 · otterab.com

Integrations

Otter lists Shopify, WordPress, Webflow, Wix, WooCommerce, ClickFunnels, Squarespace, Framer, Next.js, Google Tag Manager, and custom JavaScript as supported stacks.Read 11 Oct 2026 · otterab.com

Security

Otter says data is encrypted in transit using TLS/HTTPS and at rest, and account passwords are hashed using bcrypt.Read 11 Oct 2026 · otterab.com

Privacy

The privacy policy says Otter does not sell visitor data, share it between customer accounts, or use it for advertising or profiling.Read 11 Oct 2026 · otterab.com

Support

Otter offers email support, a site and dashboard live-chat widget, and a priority-support plan tier.Read 11 Oct 2026 · otterab.com

Company

Otter says it was built after its team ran A/B tests across e-commerce, SaaS, and content sites, and describes itself as a small team.Read 11 Oct 2026 · otterab.com

Analytics

Otter can use existing Google Analytics 4 events as conversion goals through a read-only connection.Read 11 Oct 2026 · otterab.com

API and AI

Otter provides a REST API and an MCP server for managing experiments from an editor or AI assistant.Read 11 Oct 2026 · otterab.com

Performance

The product page says its JavaScript SDK is under 9KB, loads asynchronously, and runs no code on pages without a targeted test.Read 11 Oct 2026 · otterab.com

Statistics

Manual-split tests can use frequentist or Bayesian reporting, while multi-armed bandits use Bayesian reporting automatically.Read 11 Oct 2026 · otterab.com

Targeting

Tests can target visitors by device, location, URL pattern, or custom attributes.Read 11 Oct 2026 · otterab.com

Visitor tracking

The privacy policy says the SDK computes a device fingerprint stored as device metadata, but does not use it to merge visitor records or identify visitors across customers' websites.Read 11 Oct 2026 · otterab.com

Visual testing

Its visual editor supports unlimited variants and precise traffic splits without a developer handoff.Read 11 Oct 2026 · otterab.com

Plans and prices

Every Otter plan and price →

Where Specifiction places it

• Conversion Rate Optimisation Tools#10 of 227.6
• A/B Testing Tools#32 of 527.6