Varify.io

Spec sheet

Purpose

Varify is an A/B testing platform for data-driven website optimization.Read 10 Oct 2026 · varify.io

Intended users

Varify describes its audience as companies and agencies of all sizes seeking website optimization through A/B testing.Read 10 Oct 2026 · varify.io

Trial

The 15-day trial offers full access to all features and requires no credit card.Read 10 Oct 2026 · varify.io

Privacy

Varify says experiment delivery is cookieless and that it does not require personal data to deliver experiments.Read 10 Oct 2026 · varify.io

Support

All plans list email, AI assistant chat and chat support; Enterprise also lists Slack and phone support.Read 10 Oct 2026 · varify.io

Headquarters

Grünwald, GermanyRead 28 Sep 2026 · varify.io

Founded

2019Read 28 Sep 2026 · varify.io

AI features

Its AI features include prompt-based experiments, CRO test ideas and AI results summaries.Read 10 Oct 2026 · varify.io

Analytics

Varify evaluates experiments using connected analytics data and lists integrations including GA4, BigQuery, Shopify and PostHog.Read 10 Oct 2026 · varify.io

Company location

Varify says its team is based in Munich, Germany.Read 10 Oct 2026 · varify.io

Editors

Users can build variants with a visual editor or write HTML, CSS and JavaScript in a code editor.Read 10 Oct 2026 · varify.io

Hosting

The company says its servers are hosted in Frankfurt, Germany via AWS and Cloudflare.Read 10 Oct 2026 · varify.io

Plan limits

Growth includes five active experiments, while Pro and Enterprise list unlimited active experiments.Read 10 Oct 2026 · varify.io

Security controls

All three plans list multi-factor authentication, login history and active session logs.Read 10 Oct 2026 · varify.io

Testing

It supports A/B, split URL, multi-page and personalization experiments.Read 10 Oct 2026 · varify.io

Traffic limits

The pricing page lists unlimited traffic for all plans when using GA4 tracking.Read 10 Oct 2026 · varify.io

Plans and prices

Every Varify.io plan and price →

Where Specifiction places it

• A/B Testing Tools#29 of 527.7