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SPECIFICTION
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Mida

mida.so

From $299/mo Free plan WebiOSAndroidAPI
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Spec score 8.1 #9 of 30 in Website Personalization Software

What it is

Mida is a platform for running website experiments, reviewing results and applying conversion changes. It supports same-URL, split-URL, cross-domain and multipage A/B testing, with visual and HTML, JavaScript and CSS editors. Teams can publish targeted copy, call-to-action, image and banner changes without a developer release. MidaGX generates test variations from a written description or an on-screen drawing, then applies them in the visual editor. Mida lists 74+ integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack and Webflow. Native iOS and Android SDKs support server-side A/B testing and feature flags; a Flutter SDK is also listed. Mida says its compressed script is 15KB and designed to have minimal impact on site speed. The free Sandbox plan has limits including 50,000 daily tracked events, 60 days of data retention, and two active experiences and goals. Growth costs $299/mo when billed annually and includes a 15-day free trial; Enterprise pricing is custom and not listed.

Spec sheet

Purpose
Mida is a lightweight A/B testing platform for experimenting with, analyzing, and implementing website conversion strategies.Read 29 Sep 2026 · mida.so
Audience
Mida describes its platform as built for marketers who own conversion and want to launch website A/B tests without engineering tickets.Read 29 Sep 2026 · mida.so
Integrations
Mida lists 74+ integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack, and Webflow.Read 29 Sep 2026 · mida.so
Support
Sandbox includes email and an AI support agent, Growth includes in-app live chat, and Enterprise offers preferred channels and priority support.Read 29 Sep 2026 · mida.so
AI experiments
MidaGX generates A/B test variations from a written description or an on-screen drawing and applies the change in the visual editor.Read 29 Sep 2026 · mida.so
Editors
The plans include a visual editor and an HTML, JavaScript, and CSS code editor.Read 29 Sep 2026 · mida.so
Limits
The Sandbox plan limits data retention to 60 days, daily tracked events to 50,000, and active experiences and goals to two each.Read 29 Sep 2026 · mida.so
Mobile and SDKs
Mida says it provides native iOS and Android SDKs for server-side A/B testing and feature flags, plus a Flutter SDK.Read 29 Sep 2026 · mida.so
No-code deployment
Mida lets teams publish targeted website changes such as copy, CTA, image, and banner updates without a developer release.Read 29 Sep 2026 · mida.so
Performance
Mida says its script is 15KB compressed and is designed to have minimal impact on website speed.Read 29 Sep 2026 · mida.so
Privacy and hosting
Mida says service data is stored and processed on Google Cloud Platform servers in the United States or Germany, depending on configuration and availability.Read 29 Sep 2026 · mida.so
Privacy safeguards
For EU users whose data is processed outside the EEA, Mida says it implements appropriate safeguards, including European Commission-approved Standard Contractual Clauses where required.Read 29 Sep 2026 · mida.so
Testing
The pricing page lists same-URL A/B testing, split-URL testing, cross-domain testing, and multipage testing.Read 29 Sep 2026 · mida.so

Plans and prices

Sandbox Free No time limit; no credit card 100,000 monthly tested users · 50,000 daily tracked events · 60 days data retention · 2 active experiences and goals · 30 MidaGX AI credits/month Read 29 Sep 2026 · mida.so
Growth $299 a month billed annually 100,000+ monthly tested users · unlimited event tracking, data retention, variants, tests, goals, and MidaGX credits · 15-day free trial Read 29 Sep 2026 · mida.so
Enterprise Priced on request Custom Unlimited monthly tested users · SAML SSO · SLA · dedicated CRO consultant, CSM, and developer · priority support Read 29 Sep 2026 · mida.so

Every Mida plan and price →

Strong points and limits

Strong points

  • Supports four listed A/B test types.
  • Visual and code editors are included.
  • Lists 74+ integrations.
  • Sandbox has no time limit or credit card requirement.

Limits

  • Sandbox tracks up to 50,000 events daily.
  • Sandbox retention is limited to 60 days.
  • Growth costs $299/mo when billed annually.

Who it suits

Mida suits marketers who want to launch website A/B tests and targeted changes without engineering tickets. Its SDKs also address teams running server-side tests or feature flags on mobile platforms.

Verdict

Mida offers several website testing formats, editors and no-code publishing, alongside mobile SDKs and integrations. The free Sandbox limits and annual billing for Growth are important plan distinctions.

Where Specifiction places it

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