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Tenjin

tenjin.com

From $166.67/mo Free plan WebiOSAndroidAPI
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Spec score 8.6 #4 of 21 in Ad Analytics

What it is

Tenjin is a mobile measurement partner for app attribution and analytics on Android, iOS, web, and through an API. It attributes mobile-app installs to paid user-acquisition campaigns; organic installs are not limited or charged. Listed analytics include ad revenue, lifetime value, ROAS, ROI, SKAdNetwork, retention and lifetime-cohort reports, deferred deeplinking, fraud prevention, and ad mediation ROI. Marketing features include raw-data access, a prediction suite, campaign and reporting APIs, and ad-fraud analysis. Integrations include Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat, and Amazon Ads. Its Unity SDK supports iOS and Android, and plugins are also listed for React Native, Ionic Capacitor, Flutter, and Unreal. Event-based API data is near real-time; spend and ad-revenue data updates every 2–3 hours depending on ad-network updates. The free plan includes 2,000 conversions per month, then $0.04 per additional conversion. Paid plans start at $200/mo.

Spec sheet

What it does
Tenjin is a mobile measurement and marketing analytics platform for app attribution, user acquisition, revenue, and return-on-investment analysis.Read 15 Oct 2026 · tenjin.com
Integrations
The partner directory lists integrations including Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat and Amazon Ads.Read 30 Sep 2026 · tenjin.com
Support
All plans include help-center and email and instant-messaging support, while Enterprise includes dedicated instant-messaging support and UA consulting.Read 30 Sep 2026 · tenjin.com
License
Tenjin's Android SDK repository is publicly available under the MIT License, while the hosted Tenjin platform is proprietary SaaS.Read 15 Oct 2026 · github.com
Founded
2014Read 28 Sep 2026 · tenjin.com
Ad monetization
The Ad Monetization Suite provides tools for publishers monetizing apps with advertising.Read 15 Oct 2026 · tenjin.com
Additional plugins
Tenjin lists official plugins for React Native, Ionic Capacitor, Flutter and Unreal, plus unofficial plugins for Game Maker Studio, Corona, Godot, Cordova and Cocos.Read 30 Sep 2026 · tenjin.com
API freshness
Tenjin says event-based API data is near real-time while spend and ad-revenue data updates every 2–3 hours depending on ad-network updates.Read 30 Sep 2026 · tenjin.com
Apple App Store presence
Apple's developer page lists Tenjin Reports as an iPhone and iPad app and also lists a Tenjin Device ID utility.Read 15 Oct 2026 · apps.apple.com
Automation APIs
Tenjin Automation APIs include Reporting Metrics API and Campaign Management API; the latter can create, read, update and delete apps, channels, campaigns and callbacks.Read 30 Sep 2026 · tenjin.com
Callbacks
Install, event, and impression-level ad-revenue callbacks can send data to ad networks or custom endpoints with configurable parameters.Read 15 Oct 2026 · tenjin.com
Campaign Management API
A REST Campaign Management API lets customers automate campaign creation and bid-management tooling through a versioned API.Read 15 Oct 2026 · api-docs.tenjin.com
Conversions
Tenjin defines a conversion as a mobile-app install attributed to a paid user-acquisition campaign and does not limit or charge for organic installs.Read 30 Sep 2026 · tenjin.com
Core analytics
The pricing comparison lists ad revenue analytics, LTV, ROAS, ROI, SKAdNetwork, lifetime cohort and retention reports, deferred deeplinking, data export, fraud prevention, server-to-server integration, custom callbacks, LiveOps campaigns and ad mediation ROI.Read 30 Sep 2026 · tenjin.com
Cost aggregation
The service aggregates advertising costs across countries, platforms, and networks.Read 15 Oct 2026 · tenjin.com
Crunchbase legal and funding facts
Crunchbase identifies the legal entity as Tenjin, Inc., headquartered in San Francisco, with 11–50 employees and seed funding.Read 15 Oct 2026 · crunchbase.com
Data hosting
Tenjin says its SaaS runs on AWS and processes customer data in Amazon-operated secure locations in the United States.Read 15 Oct 2026 · tenjin.com
Data pipelines
Its data-pipeline and warehouse features centralize marketing data for downstream analysis and BI use.Read 15 Oct 2026 · tenjin.com
Documentation depth
The documentation hub lists getting-started, channel, revenue, export, API, SDK, SKAdNetwork, FAQ, billing, and account-management sections.Read 15 Oct 2026 · tenjin.com
Fraud prevention
Tenjin provides real-time mobile advertising fraud prevention and fraud filters.Read 15 Oct 2026 · tenjin.com
Google Play app
Tenjin Reports is the company's official Android companion app for viewing spend, ad revenue, installs, CPI, ROAS, and LTV; the listing shows no public star rating or review count.Read 15 Oct 2026 · play.google.com
Hosted product limitation
The terms describe Tenjin as a platform accessed under a SaaS license and prohibit copying, reverse engineering, or creating derivative works of the SDK except where third-party licenses require otherwise.Read 15 Oct 2026 · tenjin.com
Independent customer references
FeaturedCustomers lists Tenjin testimonials and displays a 4.8 out of 5 score based on 2,660 references.Read 15 Oct 2026 · featuredcustomers.com
Lifetime-value prediction
Tenjin offers predicted lifetime-value analysis to guide user-acquisition optimization.Read 15 Oct 2026 · tenjin.com
Limit: integration and setup
G2 reviewers report iOS attribution integration difficulties, setup requiring engineering or support assistance, and an initial learning curve.Read 15 Oct 2026 · g2.com
Limit: overage pricing
A G2 reviewer warns that costs can become high when usage exceeds plan limits.Read 15 Oct 2026 · g2.com
LinkedIn company facts
LinkedIn lists Tenjin as privately held, founded in 2014, headquartered in San Francisco, and employing 11–50 people.Read 15 Oct 2026 · linkedin.com
Marketing analytics
Tenjin lists full raw-data access, a prediction suite, unlimited campaign-management API access, unlimited reporting-metrics API access and ad-fraud analysis.Read 30 Sep 2026 · tenjin.com
Mobile attribution
The product attributes app installs and identifies effective users and advertising channels using click and impression models.Read 15 Oct 2026 · tenjin.com
Partner integrations
Tenjin supports integrations with more than 1,000 advertising networks and provides custom channels for partners without a prebuilt integration.Read 15 Oct 2026 · tenjin.com
Praise: support and usability
G2's review summary repeatedly cites responsive customer support, ease of use, clear insights, and simplified integration and reporting.Read 15 Oct 2026 · g2.com
Privacy compliance
The company describes itself as a GDPR data processor and service provider under CCPA, with customer-controlled consent and deletion requests.Read 15 Oct 2026 · tenjin.com
Product purpose
Tenjin is a mobile measurement partner providing attribution and analytics for mobile apps.Read 30 Sep 2026 · tenjin.com
Rating on G2
4.3 out of 5 from 57 reviews.Read 15 Oct 2026 · g2.com
Reporting API
The Reporting Metrics API exposes Data Exporter reports; event metrics are near real time while spend and ad-revenue data generally update every two to three hours.Read 15 Oct 2026 · tenjin.com
ROI dashboard
Its dashboard combines advertising spend and revenue so marketers can compare channel and user profitability.Read 15 Oct 2026 · tenjin.com
SDK platforms
Official SDK integration guides cover Android, iOS, Unity, other plugins, and server-to-server setups.Read 15 Oct 2026 · tenjin.com
Security certifications
Tenjin states that it completed SOC 2 Type II and ISO/IEC 27001 certification programs.Read 15 Oct 2026 · tenjin.com
Security compliance
Tenjin states that its ISO 27001 audit and SOC 2 Type 2 audit are completed and that its platform complies with California CCPA and EU GDPR.Read 30 Sep 2026 · tenjin.com
Server-to-server
Developers can send install and post-install events from their own servers without embedding an SDK.Read 15 Oct 2026 · github.com
Supported networks
Documented self-attributing integrations include Meta, Google, Apple Ads, Yahoo, TikTok, and Snapchat.Read 15 Oct 2026 · tenjin.com
Target customers
Tenjin says its free plan is for small teams, paid plans are for medium-sized teams ready to scale, and Enterprise is for large teams needing complex custom solutions.Read 30 Sep 2026 · tenjin.com
Unity requirements
The Unity guide supports iOS and Android and documents Git URL or unitypackage installation, Android permissions, and app-store configuration.Read 15 Oct 2026 · tenjin.com
Unreal support
The public Unreal plugin supports iOS and Android, requires Unreal Engine 5.3 or newer, and is MIT licensed.Read 15 Oct 2026 · github.com

Plans and prices

All-Inclusive Free Free Free forever 2,000 conversions/month · $0.04 per additional conversion · all products · no annual contract Read 15 Oct 2026 · tenjin.com
All-Inclusive Free Free Free Forever 2,000 free conversions/month · $0.04 per additional conversion · monthly post-payment · no annual contract · all-inclusive access Read 30 Sep 2026 · tenjin.com
All-Inclusive Paid S $200 a month Monthly 10,000 conversions/month · $0.02 per additional conversion · all products · cancel anytime Read 15 Oct 2026 · tenjin.com
All-Inclusive Paid M $400 a month Monthly 25,000 conversions/month · $0.016 per additional conversion · all products · cancel anytime Read 15 Oct 2026 · tenjin.com
All-Inclusive Paid L $700 a month Monthly 50,000 conversions/month · $0.014 per additional conversion · all products · cancel anytime Read 15 Oct 2026 · tenjin.com
All-Inclusive Paid XL $1,000 a month Monthly 100,000 conversions/month · $0.01 per additional conversion · all products · cancel anytime Read 15 Oct 2026 · tenjin.com
All-Inclusive Paid S $2,000 a year $0.016 / conversion 10,000 conversions/month · ≤ $0.03 per additional conversion · all Tenjin products · cancel anytime Read 30 Sep 2026 · tenjin.com
All-Inclusive Paid S annual $2,000 a year Annually 10,000 conversions/month · $0.016 per additional conversion · all products Read 15 Oct 2026 · tenjin.com
All-Inclusive Paid M $4,000 a year $0.013 / conversion 25,000 conversions/month · ≤ $0.03 per additional conversion · all Tenjin products · cancel anytime Read 30 Sep 2026 · tenjin.com
All-Inclusive Paid M annual $4,000 a year Annually 25,000 conversions/month · $0.013 per additional conversion · all products Read 15 Oct 2026 · tenjin.com
All-Inclusive Paid L $7,000 a year $0.011 / conversion 50,000 conversions/month · ≤ $0.03 per additional conversion · all Tenjin products · cancel anytime Read 30 Sep 2026 · tenjin.com
All-Inclusive Paid L annual $7,000 a year Annually 50,000 conversions/month · $0.011 per additional conversion · all products Read 15 Oct 2026 · tenjin.com

Every Tenjin plan and price →

Strong points and limits

Strong points

  • Organic installs are not limited or charged.
  • Includes raw-data access and a prediction suite.
  • Unity SDK supports iOS and Android.
  • All plans include email and instant-messaging support.
  • Event-based API data is near real-time.

Limits

  • Free plan includes 2,000 conversions per month.
  • Additional free-plan conversions cost $0.04 each.
  • Spend and ad-revenue data updates every 2–3 hours.
  • Multi-touch attribution is not offered.

Who it suits

Tenjin suits mobile app teams that need paid-install attribution, app analytics, and connections to advertising platforms. Its stated plan guidance places the free option with small teams and paid plans with medium-sized teams preparing to scale.

Tenjin in depth

Read the full write-up

Tenjin is an attribution and analytics platform for mobile apps, with tools for measuring and managing paid acquisition. It is best suited to app teams that want analytics, ad-network connections and automation APIs in one platform, provided single-touch attribution is enough for their reporting.

Overview

Tenjin attributes installs from paid user-acquisition campaigns and supports revenue and offline-data attribution. Its single-touch model uses a seven-day journey window, so it is a focused choice for campaign-level measurement, not for teams that need to divide credit across multiple touchpoints. Organic installs are excluded from conversion limits, keeping those allowances tied to paid acquisition.

Reporting covers LTV, ROAS, ROI, lifetime cohorts and retention, alongside SKAdNetwork. Fraud prevention, deferred deeplinking, data export, server-to-server integration, custom callbacks, LiveOps campaigns and ad mediation ROI extend the product beyond basic install measurement. The breadth is useful for teams consolidating acquisition analysis and campaign operations; teams needing multi-touch attribution should look elsewhere.

Key features

The partner directory includes Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat and Amazon Ads. Tenjin also provides full raw-data access, a prediction suite, ad-fraud analysis and unlimited reporting-metrics and campaign-management API access. The Reporting Metrics API supports reporting workflows; the Campaign Management API can create, read, update and delete apps, channels, campaigns and callbacks.

Event-based API data is near real-time, while spend and ad-revenue data updates every two to three hours depending on ad-network updates. That cadence makes event reporting more timely than spend and revenue reconciliation. Tenjin says its ISO 27001 and SOC 2 Type 2 audits are completed, and that its platform complies with CCPA and GDPR.

Pricing

The All-Inclusive Free plan costs nothing, billed Free Forever. It includes 2,000 conversions per month, then charges $0.04 per additional conversion; billing is monthly post-payment with no annual contract. It gives small teams a way to start with all-inclusive access, but paid volume beyond the cap can add up quickly.

All three paid plans include all Tenjin products and can be canceled anytime. All-Inclusive Paid S costs $200 a month and includes 10,000 conversions at $0.02 / conversion, with additional conversions at ≤ $0.03 each. Paid M costs $400 a month for 25,000 conversions at $0.016 / conversion, with additional conversions at ≤ $0.03 each. Paid L costs $700 a month for 50,000 conversions at $0.014 / conversion, with additional conversions at ≤ $0.03 each. The larger allowances and lower per-conversion rates make M and L more suitable as paid-install volume grows; compare the included volume and overage terms against expected campaign installs.

Enterprise uses custom pricing with flexible billing options and the lowest price per conversion. It includes the entire analytical suite, a trial available upon request, dedicated instant-messaging support and user-acquisition consulting, making it the fit for large teams with complex custom needs. All plans include help-center, email and instant-messaging support; Enterprise adds dedicated messaging and consulting.

Platforms

Tenjin supports Android, iOS, web and API. Its Unity SDK supports iOS and Android. Official plugins are available for React Native, Ionic Capacitor, Flutter and Unreal; unofficial plugins are available for Game Maker Studio, Corona, Godot, Cordova and Cocos.

Who it's for

Tenjin's free plan is aimed at small teams, while paid plans suit medium-sized teams ready to scale. Enterprise is directed at large teams needing a custom solution. Mobile game teams may find the LiveOps reporting and ad-mediation ROI particularly relevant, while any app team buying installs can use its campaign integrations and acquisition analytics.

Pros and cons

Pros: Broad analytics, fraud tools, integrations and campaign APIs are bundled across the all-inclusive plans, reducing the need to separate measurement from campaign operations.

Pros: Organic installs do not consume the paid-conversion allowance, and the free plan has no annual contract.

Pros: Paid tiers offer rising conversion allowances and lower per-conversion rates as volume increases; Enterprise adds dedicated support and UA consulting.

Cons: Single-touch attribution and a seven-day journey window do not provide multi-touch credit analysis.

Cons: The free plan's 2,000-conversion cap and $0.04 additional-conversion charge may constrain teams with substantial paid acquisition.

Cons: Spend and ad-revenue data can lag event-based data by two to three hours, depending on network updates.

Alternatives

Consider Branch Universal Ads if its paid model and trial fit better; its Basics free trial caps ad partners, data partner webhooks and ad partner postbacks at three each. Kochava is another freemium option, with a Foundation plan at $500 a month for 33K conversions, for teams comparing a higher-priced allowance.

Singular may suit teams whose free allowance is the priority: its free plan includes 15,000 paid conversions with no credit card required. Zobrx is another freemium option. AdWyse offers a web-based freemium option with a free plan for one ad account and 100 tracked orders per month. Dreamdata is a freemium alternative with a free plan capped at five seats and two months of user history. Open Attribution is a free, self-hosted option for teams looking for attribution software on Android and iOS. Airbridge is a paid option with a $40 a month Core Plan that includes 500K data points and two third-party integrations.

Browse Marketing Attribution Software or Game LiveOps Software to compare category options.

Verdict

Tenjin is a strong fit for mobile app teams that want paid-install attribution, broad analytics and campaign APIs under one roof, with a free tier for smaller volumes and scalable paid allowances. Its main limitation is the single-touch model: teams that need multi-touch attribution should choose another platform, and all teams should match conversion caps and additional charges to expected paid-install volume.

Verdict

Tenjin pairs install attribution with a broad set of analytics, integrations, and API tools. Compare the conversion allowances and additional-conversion charges with your expected paid-install volume.

Where Specifiction places it

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