Adverity
adverity.com
What it is
Adverity is a marketing data intelligence company with two products: Adverity Connect and Adverity Atlas. Connect collects marketing data from more than 600 sources, harmonizes metrics, checks data quality, and sends prepared data to customer warehouses. Atlas operates over a warehouse as a governed context layer for marketing data. It can answer questions spanning platforms, identify anomalies, and run scheduled automations while showing provenance for answers. Atlas supports Snowflake, BigQuery, Databricks, and Redshift without moving warehouse data, and can use OpenAI, Anthropic, Azure OpenAI, or Google Gemini with customer credentials. Access is available through a REST API, CLI, and MCP server. Listed integrations include Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake. Adverity offers spend tracking, pipeline tracking, custom dashboards, and CRM reporting. Pricing is on request, with a 14-day free trial; platforms are API and web.
Spec sheet
- Product
- Adverity describes itself as a marketing data intelligence company with Adverity Atlas, a marketing knowledge layer, and Adverity Connect, an enterprise marketing ETL product.Read 11 Oct 2026 · adverity.com
- Trial
- An Adverity blog post says users can try the solution free of charge for 14 days.Read 11 Oct 2026 · adverity.com
- Integrations
- The connector directory lists integrations including Google Ads, Google Analytics 4, Meta, LinkedIn Ads, TikTok Ads, Salesforce, and Snowflake.Read 11 Oct 2026 · adverity.com
- Security
- Adverity states that it holds SOC 2 Type 2 and ISO/IEC 27001 certifications and is audited yearly.Read 11 Oct 2026 · adverity.com
- Support
- Adverity describes dedicated implementation and account managers, professional services, educational resources, and 24-hour-a-day support.Read 11 Oct 2026 · adverity.com
- Headquarters
- The About page lists Adverity GmbH at Rathausstrasse 1, Vienna, Austria.Read 11 Oct 2026 · adverity.com
- Founded
- 2015Read 28 Sep 2026 · adverity.com
- AI features
- Atlas answers cross-platform questions, surfaces anomalies, and supports scheduled automations with answer provenance.Read 11 Oct 2026 · adverity.com
- API access
- Atlas is available through a REST API, CLI, and MCP server.Read 11 Oct 2026 · adverity.com
- Atlas
- Atlas sits on a data warehouse and gives AI governed context for understanding marketing data.Read 11 Oct 2026 · adverity.com
- Company history
- Adverity says it launched in 2015.Read 11 Oct 2026 · adverity.com
- Connect
- Connect pulls data from 600+ sources, harmonizes marketing metrics, monitors data quality, and delivers data to customer warehouses.Read 11 Oct 2026 · adverity.com
- Data protection
- Adverity says processed data assets are encrypted at rest and stored in secure facilities in the European Union and United States.Read 11 Oct 2026 · adverity.com
- LLM support
- Atlas supports OpenAI, Anthropic, Azure OpenAI, and Google Gemini using customer credentials.Read 11 Oct 2026 · adverity.com
- Pricing
- The pricing page offers customized quotes and says Adverity does not use rigid pricing plans.Read 11 Oct 2026 · adverity.com
- Privacy compliance
- The security page says Adverity processes personal information in compliance with GDPR and UK GDPR and honors California CCPA privacy rights.Read 11 Oct 2026 · adverity.com
- Warehouse support
- Atlas supports Snowflake, BigQuery, Databricks, and Redshift, and works as a read-only layer without moving warehouse data.Read 11 Oct 2026 · adverity.com
Plans and prices
Strong points and limits
Strong points
- Connect handles data from 600+ sources
- Atlas works without moving warehouse data
- Cross-platform questions and anomaly detection
- REST API, CLI, and MCP access
- 14-day free trial available
Limits
- Pricing is available only on request
- Atlas requires a supported data warehouse
- Paid product despite trial availability
Who it suits
Adverity suits marketing teams that need centralized data collection, warehouse-based analysis, and cross-platform reporting. It also fits organizations managing multiple advertising and CRM sources.
Verdict
Adverity combines broad marketing-data ingestion with a warehouse-based intelligence layer. Its feature set covers analysis, quality monitoring, reporting, and operational tracking, while pricing is customized rather than published.
Where Specifiction places it
- Marketing Analytics Software#14 of 508.0
- Ad Analytics#8 of 218.0