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SPECIFICTION
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Octoboard

octoboard.com

From €12/mo Free trial WebAPI
Visit octoboard.com
Spec score 7.9 #16 of 50 in Marketing Analytics Software

What it is

Octoboard brings marketing, ecommerce, and web analytics into reports, dashboards, keyword tracking, client portals, and ad-spend analysis. Its agency tools include automated reporting, white-label portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery. The agency product connects to cloud applications and offers more than 350 templates, with named integrations such as Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot. Separate analytics products cover PPC, websites, and ecommerce: PPC supports cross-channel reporting and data transformations; web analytics includes live dashboards, funnels, heatmaps, and revenue tracking; ecommerce covers transactions, orders, customer segments, and email marketing. Data pipelines can send information to BigQuery, Looker, Google Data Studio, and Google Sheets. Octoboard is available on web and through an API, with real-time data refresh. A free plan and a 14-day trial are available. Listed monthly plans are €12 for Ecommerce Analytics, €14 for Web Analytics, €15 for Marketing Analytics, and €20 for PPC Data Analytics. Annual subscriptions have a stated 30% discount. Trial widgets refresh daily and the visible data history is limited.

Spec sheet

Purpose
Octoboard provides marketing, ecommerce, and web analytics with reports, dashboards, keyword tracking, client portals, and ad-spend analysis.Read 2 Oct 2026 · octoboard.com
Intended users
Octoboard describes its products for marketing agencies, businesses, ecommerce stores, SaaS companies, website operators, and analytics teams.Read 2 Oct 2026 · octoboard.com
Free plan
YesRead 23 Sep 2026 · octoboard.com
Trial
Trials are full-featured, last 14 days, require no credit card, refresh dashboard and report widgets daily, and limit how many days of data are visible.Read 2 Oct 2026 · octoboard.com
Privacy
The privacy policy says Data Reports Ltd processes data to provide Octoboard services and aims to collect as little personal data as possible for them to function.Read 2 Oct 2026 · octoboard.com
Support
Users can contact support through the website or the in-app Support menu, and the company says it will reply to queries that include an email address.Read 2 Oct 2026 · octoboard.com
Agency features
Its agency product offers automated reports, white-label client portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery.Read 2 Oct 2026 · octoboard.com
Ecommerce analytics
Ecommerce Analytics supports real-time transaction reporting, shopping-cart analytics, customer segmentation, sales and order analysis, email marketing, and currency conversion.Read 2 Oct 2026 · octoboard.com
Exports
Octoboard says it supports data pipelines to BigQuery, Looker, Google Data Studio, and Google Sheets, with BigQuery exports scheduled hourly and logged for audits.Read 2 Oct 2026 · octoboard.com
Limits
The company says Web Analytics traffic beyond a subscription’s event limit may be ignored and dashboards using live website traffic may show notifications.Read 2 Oct 2026 · octoboard.com
PPC analytics
PPC Data Analytics supports cross-channel reporting, custom metrics and dimensions, data transformations, currency conversion, and exports to Looker, BigQuery, Google Sheets, and a data warehouse.Read 2 Oct 2026 · octoboard.com
Pricing and billing
The company says monthly or yearly subscriptions are available, yearly subscriptions have a 30% discount, and its listed prices are in euros with Stripe processing payments.Read 2 Oct 2026 · octoboard.com
Security and data location
Octoboard describes its PPC data warehouse as secure and EU-hosted, and says exports to BigQuery are logged for future data audits.Read 2 Oct 2026 · octoboard.com
Templates and integrations
The agency page says users can connect cloud applications and use more than 350 predefined templates, and lists integrations including Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot.Read 2 Oct 2026 · octoboard.com
Web analytics
Web Analytics offers real-time dashboards, geolocation analysis, IP-to-business conversion, sales funnels, page heatmaps, and custom goals and revenue tracking.Read 2 Oct 2026 · octoboard.com

Plans and prices

Marketing Analytics €15 a month €15/month 3 datasources connected · 100 keywords · 20 SEO Audits · 100 website events · 0 leads per month Read 2 Oct 2026 · octoboard.com
PPC Data Analytics €20 a month €20/month €10.000 monthly ad spend · 100 website events Read 2 Oct 2026 · octoboard.com
Ecommerce Analytics €12 a month €12/month 500 orders / 1.000 emails Read 2 Oct 2026 · octoboard.com
Web Analytics €14 a month €14/month 10.000 events Read 2 Oct 2026 · octoboard.com

Every Octoboard plan and price →

Strong points and limits

Strong points

  • More than 350 predefined templates are available.
  • Supports real-time analytics dashboards.
  • Exports to BigQuery, Looker, and Google Sheets.
  • Includes white-label agency client portals.

Limits

  • Trial data history is limited.
  • Web traffic above a subscription event limit may be ignored.
  • The trial refreshes dashboard and report widgets daily.

Who it suits

Octoboard suits agencies and teams at businesses, ecommerce stores, SaaS companies, and websites that need reporting across marketing, web activity, or sales. Its portals, integrations, and export destinations may also suit teams sharing reports or moving data into analytics tools.

Verdict

Octoboard covers several analytics needs, from agency reporting to ecommerce and PPC data pipelines. Check the relevant plan limits, particularly event caps and the trial's restricted data history, before choosing it.

Where Specifiction places it

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