Tech riderRev. 2 Oct 2026
  1. 1Runs onAPI, Web
  2. 2Costsfree trial · paid from €12/mo
2 lines stated Written from the maker's own pages: octoboard.com
The Octoboard homepage

Overview

Octoboard brings marketing, ecommerce, and web analytics into reports, dashboards, keyword tracking, client portals, and ad-spend analysis. Its agency tools include automated reporting, white-label portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery. The agency product connects to cloud applications and offers more than 350 templates, with named integrations such as Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot. Separate analytics products cover PPC, websites, and ecommerce: PPC supports cross-channel reporting and data transformations; web analytics includes live dashboards, funnels, heatmaps, and revenue tracking; ecommerce covers transactions, orders, customer segments, and email marketing. Data pipelines can send information to BigQuery, Looker, Google Data Studio, and Google Sheets. Octoboard is available on web and through an API, with real-time data refresh. A free plan and a 14-day trial are available. Listed monthly plans are €12 for Ecommerce Analytics, €14 for Web Analytics, €15 for Marketing Analytics, and €20 for PPC Data Analytics. Annual subscriptions have a stated 30% discount. Trial widgets refresh daily and the visible data history is limited.

Who it is for

Octoboard suits agencies and teams at businesses, ecommerce stores, SaaS companies, and websites that need reporting across marketing, web activity, or sales. Its portals, integrations, and export destinations may also suit teams sharing reports or moving data into analytics tools.

What is good

  • More than 350 predefined templates are available.
  • Supports real-time analytics dashboards.
  • Exports to BigQuery, Looker, and Google Sheets.
  • Includes white-label agency client portals.

What to know first

  • Trial data history is limited.
  • Web traffic above a subscription event limit may be ignored.
  • The trial refreshes dashboard and report widgets daily.

Verdict

Octoboard covers several analytics needs, from agency reporting to ecommerce and PPC data pipelines. Check the relevant plan limits, particularly event caps and the trial's restricted data history, before choosing it.

Octoboard plans and pricing

All plans
Marketing Analytics €15/mo €15/month 3 datasources connected · 100 keywords · 20 SEO Audits · 100 website events · 0 leads per month octoboard.com · 2 Oct 2026
PPC Data Analytics €20/mo €20/month €10.000 monthly ad spend · 100 website events octoboard.com · 2 Oct 2026
Ecommerce Analytics €12/mo €12/month 500 orders / 1.000 emails octoboard.com · 2 Oct 2026
Web Analytics €14/mo €14/month 10.000 events octoboard.com · 2 Oct 2026

Compared on data visualization software

Free plan
Yesoctoboard.com

Facts

Purpose
Octoboard provides marketing, ecommerce, and web analytics with reports, dashboards, keyword tracking, client portals, and ad-spend analysis.octoboard.com · 2 Oct 2026
Agency features
Its agency product offers automated reports, white-label client portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery.octoboard.com · 2 Oct 2026
Templates and integrations
The agency page says users can connect cloud applications and use more than 350 predefined templates, and lists integrations including Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot.octoboard.com · 2 Oct 2026
PPC analytics
PPC Data Analytics supports cross-channel reporting, custom metrics and dimensions, data transformations, currency conversion, and exports to Looker, BigQuery, Google Sheets, and a data warehouse.octoboard.com · 2 Oct 2026
Web analytics
Web Analytics offers real-time dashboards, geolocation analysis, IP-to-business conversion, sales funnels, page heatmaps, and custom goals and revenue tracking.octoboard.com · 2 Oct 2026
Ecommerce analytics
Ecommerce Analytics supports real-time transaction reporting, shopping-cart analytics, customer segmentation, sales and order analysis, email marketing, and currency conversion.octoboard.com · 2 Oct 2026
Exports
Octoboard says it supports data pipelines to BigQuery, Looker, Google Data Studio, and Google Sheets, with BigQuery exports scheduled hourly and logged for audits.octoboard.com · 2 Oct 2026
Trial
Trials are full-featured, last 14 days, require no credit card, refresh dashboard and report widgets daily, and limit how many days of data are visible.octoboard.com · 2 Oct 2026
Pricing and billing
The company says monthly or yearly subscriptions are available, yearly subscriptions have a 30% discount, and its listed prices are in euros with Stripe processing payments.octoboard.com · 2 Oct 2026
Limits
The company says Web Analytics traffic beyond a subscription’s event limit may be ignored and dashboards using live website traffic may show notifications.octoboard.com · 2 Oct 2026
Security and data location
Octoboard describes its PPC data warehouse as secure and EU-hosted, and says exports to BigQuery are logged for future data audits.octoboard.com · 2 Oct 2026
Privacy
The privacy policy says Data Reports Ltd processes data to provide Octoboard services and aims to collect as little personal data as possible for them to function.octoboard.com · 2 Oct 2026
Support
Users can contact support through the website or the in-app Support menu, and the company says it will reply to queries that include an email address.octoboard.com · 2 Oct 2026
Intended users
Octoboard describes its products for marketing agencies, businesses, ecommerce stores, SaaS companies, website operators, and analytics teams.octoboard.com · 2 Oct 2026

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