- 1Runs onAPI, Web
- 2Costsfree trial · paid from €12/mo

Overview
Octoboard brings marketing, ecommerce, and web analytics into reports, dashboards, keyword tracking, client portals, and ad-spend analysis. Its agency tools include automated reporting, white-label portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery. The agency product connects to cloud applications and offers more than 350 templates, with named integrations such as Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot. Separate analytics products cover PPC, websites, and ecommerce: PPC supports cross-channel reporting and data transformations; web analytics includes live dashboards, funnels, heatmaps, and revenue tracking; ecommerce covers transactions, orders, customer segments, and email marketing. Data pipelines can send information to BigQuery, Looker, Google Data Studio, and Google Sheets. Octoboard is available on web and through an API, with real-time data refresh. A free plan and a 14-day trial are available. Listed monthly plans are €12 for Ecommerce Analytics, €14 for Web Analytics, €15 for Marketing Analytics, and €20 for PPC Data Analytics. Annual subscriptions have a stated 30% discount. Trial widgets refresh daily and the visible data history is limited.
Who it is for
Octoboard suits agencies and teams at businesses, ecommerce stores, SaaS companies, and websites that need reporting across marketing, web activity, or sales. Its portals, integrations, and export destinations may also suit teams sharing reports or moving data into analytics tools.
What is good
- More than 350 predefined templates are available.
- Supports real-time analytics dashboards.
- Exports to BigQuery, Looker, and Google Sheets.
- Includes white-label agency client portals.
What to know first
- Trial data history is limited.
- Web traffic above a subscription event limit may be ignored.
- The trial refreshes dashboard and report widgets daily.
Verdict
Octoboard covers several analytics needs, from agency reporting to ecommerce and PPC data pipelines. Check the relevant plan limits, particularly event caps and the trial's restricted data history, before choosing it.
Octoboard plans and pricing
All plansCompared on data visualization software
- Free plan
- Yesoctoboard.com
Facts
- Purpose
- Octoboard provides marketing, ecommerce, and web analytics with reports, dashboards, keyword tracking, client portals, and ad-spend analysis.octoboard.com · 2 Oct 2026
- Agency features
- Its agency product offers automated reports, white-label client portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery.octoboard.com · 2 Oct 2026
- Templates and integrations
- The agency page says users can connect cloud applications and use more than 350 predefined templates, and lists integrations including Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot.octoboard.com · 2 Oct 2026
- PPC analytics
- PPC Data Analytics supports cross-channel reporting, custom metrics and dimensions, data transformations, currency conversion, and exports to Looker, BigQuery, Google Sheets, and a data warehouse.octoboard.com · 2 Oct 2026
- Web analytics
- Web Analytics offers real-time dashboards, geolocation analysis, IP-to-business conversion, sales funnels, page heatmaps, and custom goals and revenue tracking.octoboard.com · 2 Oct 2026
- Ecommerce analytics
- Ecommerce Analytics supports real-time transaction reporting, shopping-cart analytics, customer segmentation, sales and order analysis, email marketing, and currency conversion.octoboard.com · 2 Oct 2026
- Exports
- Octoboard says it supports data pipelines to BigQuery, Looker, Google Data Studio, and Google Sheets, with BigQuery exports scheduled hourly and logged for audits.octoboard.com · 2 Oct 2026
- Trial
- Trials are full-featured, last 14 days, require no credit card, refresh dashboard and report widgets daily, and limit how many days of data are visible.octoboard.com · 2 Oct 2026
- Pricing and billing
- The company says monthly or yearly subscriptions are available, yearly subscriptions have a 30% discount, and its listed prices are in euros with Stripe processing payments.octoboard.com · 2 Oct 2026
- Limits
- The company says Web Analytics traffic beyond a subscription’s event limit may be ignored and dashboards using live website traffic may show notifications.octoboard.com · 2 Oct 2026
- Security and data location
- Octoboard describes its PPC data warehouse as secure and EU-hosted, and says exports to BigQuery are logged for future data audits.octoboard.com · 2 Oct 2026
- Privacy
- The privacy policy says Data Reports Ltd processes data to provide Octoboard services and aims to collect as little personal data as possible for them to function.octoboard.com · 2 Oct 2026
- Support
- Users can contact support through the website or the in-app Support menu, and the company says it will reply to queries that include an email address.octoboard.com · 2 Oct 2026
- Intended users
- Octoboard describes its products for marketing agencies, businesses, ecommerce stores, SaaS companies, website operators, and analytics teams.octoboard.com · 2 Oct 2026
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Sources
- octoboard.com· checked 2 Oct 2026
- octoboard.com/agencies· checked 2 Oct 2026
- octoboard.com/pricing/business· checked 2 Oct 2026
- octoboard.com/ppc-analytics/export-data· checked 2 Oct 2026
- octoboard.com/support/octoboard-trial· checked 2 Oct 2026
- octoboard.com/support/tutorial-how-to-purchase-octobo· checked 2 Oct 2026
- octoboard.com/privacy· checked 2 Oct 2026




