Octoboard vs Singular
Octoboard
octoboard.comSingular
singular.netSide by side
| Figure | Octoboard | Singular |
|---|---|---|
| Price from | €12/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Marketing Analytics Software | 7.9 (#16) | 8.8 (#4) |
| Support | Users can contact support through the website or the in-app Support menu, and the company says it will reply to queries that include an email address. | The plans list email support and onboarding support for Free, technical support and a Customer Experience Team for Growth, and a dedicated Customer Success Manager and enterprise SLA for Enterprise. |
Plans
Octoboard
- Marketing Analytics€15 a month
- PPC Data Analytics€20 a month
- Ecommerce Analytics€12 a month
- Web Analytics€14 a month
Singular
- FreeFree
- GrowthPriced on request
- Growth$0.05, paid once
- EnterprisePriced on request
In their own words
Octoboard
Octoboard brings marketing, ecommerce, and web analytics into reports, dashboards, keyword tracking, client portals, and ad-spend analysis. Its agency tools include automated reporting, white-label portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery. The agency product connects to cloud applications and offers more than 350 templates, with named integrations such as Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot. Separate analytics products cover PPC, websites, and ecommerce: PPC supports cross-channel reporting and data transformations; web analytics includes live dashboards, funnels, heatmaps, and revenue tracking; ecommerce covers transactions, orders, customer segments, and email marketing. Data pipelines can send information to BigQuery, Looker, Google Data Studio, and Google Sheets. Octoboard is available on web and through an API, with real-time data refresh. A free plan and a 14-day trial are available. Listed monthly plans are €12 for Ecommerce Analytics, €14 for Web Analytics, €15 for Marketing Analytics, and €20 for PPC Data Analytics. Annual subscriptions have a stated 30% discount. Trial widgets refresh daily and the visible data history is limited.