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SPECIFICTION
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Improvado

improvado.io

From $100/mo WebAPI
Visit improvado.io
Spec score 7.8 #19 of 50 in Marketing Analytics Software

What it is

Improvado is an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. It automates the movement and management of marketing data, from extraction and loading through transformation, governance, reporting, and insights. Its integrations catalog lists more than 1,381 sources across 15 categories, and data can be loaded to customer-owned or managed warehouses or connected to BI tools. Users can authenticate pre-built connectors, or request custom ones; the platform handles pagination, rate limits, token refresh, and batching for multi-account extraction. Its AI Agent can answer questions, provide dashboards and recommendations, automate reporting, detect anomalies, and forecast outcomes. An MCP and OpenAPI interface can connect AI agents, including Claude and Codex, to marketing data. Improvado says it holds a SOC 2 Type II report; its Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. The Free Limited plan includes 50 MCP actions per week and one workspace. MCP Only costs $100 a month and includes 2M rows per year, daily sync, 300 MCP actions per week, and one workspace.

Spec sheet

Product
Improvado describes itself as an AI-powered marketing intelligence and analytics platform for large enterprises and agencies.Read 4 Oct 2026 · improvado.io
Integrations
Its integrations page lists more than 1,381 data source integrations across 15 categories.Read 4 Oct 2026 · improvado.io
Security
Improvado says it holds a SOC 2 Type II report examined by BARR Advisory, and its latest audit was completed with no findings.Read 4 Oct 2026 · improvado.io
Compliance
The Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas.Read 4 Oct 2026 · trust.improvado.io
Support
Premium Customer Support is included with the Advanced and Enterprise plans.Read 4 Oct 2026 · improvado.io
Headquarters
San Diego, California, United StatesRead 28 Sep 2026 · improvado.io
Founded
2015Read 28 Sep 2026 · improvado.io
AI access
The homepage says Improvado offers an MCP and OpenAPI surface and can connect Claude, Codex, and other AI agents to marketing data.Read 4 Oct 2026 · improvado.io
AI Agent
The company says its AI Agent provides answers, dashboards, and recommendations from marketing data and can automate reporting, detect anomalies, and forecast outcomes.Read 4 Oct 2026 · improvado.io
Connectors
The product page says users can authenticate a pre-built connector and start pulling data in minutes without engineering, and request custom connectors.Read 4 Oct 2026 · improvado.io
Data handling
Improvado says it handles pagination, rate limits, token refresh, and batching behind the scenes for multi-account extraction.Read 4 Oct 2026 · improvado.io
Data pipelines
The platform automates extraction, loading, transformation, governance, reporting, and insights across marketing data.Read 4 Oct 2026 · improvado.io
Destinations
Improvado says it connects data sources to a warehouse or BI tool and supports loading to customer-owned or managed warehouses.Read 4 Oct 2026 · improvado.io
Healthcare
Improvado offers Business Associate Agreements to customers that require them and states that it will not handle PHI without a BAA.Read 4 Oct 2026 · improvado.io
Intended customers
The About page identifies medium to large enterprises and agencies as customers for its customized analytics solution.Read 4 Oct 2026 · improvado.io
Notable limits
Free Limited includes 50 MCP actions per week and one workspace, while MCP Only includes 300 MCP actions per week and one workspace.Read 4 Oct 2026 · improvado.io

Plans and prices

MCP Only $100 a month 2M rows / yr · daily sync · 300 MCP actions / wk · 1 workspace Read 4 Oct 2026 · improvado.io
Advanced Priced on request Custom price · 600M rows / yr · 200 actions / day · 4,000 MCP actions / wk · up to 50 workspaces Read 4 Oct 2026 · improvado.io
Enterprise Priced on request Custom price · 1B rows / yr · 600 actions / day · 12,000 MCP actions / wk · unlimited workspaces Read 4 Oct 2026 · improvado.io
Free Limited Price not published 50 MCP actions / wk · 1 workspace · AI Agent & MCP included · live API requests Read 4 Oct 2026 · improvado.io

Every Improvado plan and price →

Strong points and limits

Strong points

  • More than 1,381 data source integrations across 15 categories
  • Automates marketing data extraction through reporting
  • Pre-built connectors handle multi-account extraction tasks
  • AI Agent can automate reports and detect anomalies
  • Free Limited plan includes AI Agent and MCP

Limits

  • Free Limited allows 50 MCP actions per week
  • Free Limited and MCP Only each allow one workspace
  • Advanced and Enterprise prices are custom
  • MCP Only includes daily sync, not hourly refresh

Who it suits

Improvado is aimed at medium to large enterprises and agencies seeking customized marketing analytics. It may suit teams that need to move marketing data into warehouses or BI tools and connect AI agents to that data.

Verdict

Improvado combines marketing data pipelines, analytics, and AI-agent access, with plans that specify row and action limits. The free option is bounded by weekly MCP actions and a single workspace, while MCP Only costs $100 a month.

Where Specifiction places it

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