Improvado vs Singular
Improvado
improvado.ioSingular
singular.netSide by side
| Figure | Improvado | Singular |
|---|---|---|
| Price from | $100/mo | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 4 | 4 |
| Spec score · Marketing Analytics Software | 7.8 (#19) | 8.8 (#4) |
| Founded | 2015 | 2014 |
| Headquarters | San Diego, California, United States | Palo Alto, California, United States |
| Integrations | Its integrations page lists more than 1,381 data source integrations across 15 categories. | Singular provides a partner integration directory with a searchable partner browser. |
| Product | Improvado describes itself as an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. | Singular describes itself as an end-to-end marketing platform for unifying data, measuring ROI, and scaling growth with AI. |
| Security | Improvado says it holds a SOC 2 Type II report examined by BARR Advisory, and its latest audit was completed with no findings. | Singular states that data is encrypted at rest using AES 256 and that it supports 2FA and SSO. |
| Support | Premium Customer Support is included with the Advanced and Enterprise plans. | The plans list email support and onboarding support for Free, technical support and a Customer Experience Team for Growth, and a dedicated Customer Success Manager and enterprise SLA for Enterprise. |
Plans
Improvado
- MCP Only$100 a month
- AdvancedPriced on request
- EnterprisePriced on request
- Free LimitedPrice not published
Singular
- FreeFree
- GrowthPriced on request
- Growth$0.05, paid once
- EnterprisePriced on request
In their own words
Improvado
Improvado is an AI-powered marketing intelligence and analytics platform for large enterprises and agencies. It automates the movement and management of marketing data, from extraction and loading through transformation, governance, reporting, and insights. Its integrations catalog lists more than 1,381 sources across 15 categories, and data can be loaded to customer-owned or managed warehouses or connected to BI tools. Users can authenticate pre-built connectors, or request custom ones; the platform handles pagination, rate limits, token refresh, and batching for multi-account extraction. Its AI Agent can answer questions, provide dashboards and recommendations, automate reporting, detect anomalies, and forecast outcomes. An MCP and OpenAPI interface can connect AI agents, including Claude and Codex, to marketing data. Improvado says it holds a SOC 2 Type II report; its Trust Center lists CCPA, GDPR, HIPAA, and SOC 2 Type 2 compliance areas. The Free Limited plan includes 50 MCP actions per week and one workspace. MCP Only costs $100 a month and includes 2M rows per year, daily sync, 300 MCP actions per week, and one workspace.