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Adjust

adjust.com

Free plan WebWindowsiOSAndroidAPI
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Spec score 9.1 #1 of 21 in Ad Analytics

What it is

Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.

Spec sheet

What it does
Adjust is a measurement and analytics suite for app marketers covering attribution, reporting, optimization and fraud protection.Read 15 Oct 2026 · adjust.com
Purpose
Adjust describes itself as an attribution and analytics suite for app marketers to measure, optimize, and grow app marketing across platforms.Read 11 Oct 2026 · adjust.com
API
Public APIs include reporting, partner ad spend, blocklist, campaign, app automation, device, server-to-server and TrueLink deep-link APIs.Read 15 Oct 2026 · dev.adjust.com
Integrations
Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies.Read 15 Oct 2026 · adjust.com
Security
Adjust says customer data at rest is encrypted using AES256 and data in transit is protected with HTTPS via TLS and Perfect Forward Secrecy.Read 11 Oct 2026 · adjust.com
Support
Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages.Read 11 Oct 2026 · adjust.com
Founded
2012Read 28 Sep 2026 · adjust.com
Company
Adjust says it was founded in 2012 and is an AppLovin company.Read 11 Oct 2026 · adjust.com
Add-ons
Growth Solutions including TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients.Read 11 Oct 2026 · adjust.com
AI
Growth Copilot lets users query Datascape data in natural language, while Adjust MCP connects aggregated data to external AI workflows.Read 15 Oct 2026 · adjust.com
AI tools
Adjust Growth Copilot supports plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows.Read 11 Oct 2026 · adjust.com
Attribution
The service measures paid and organic attribution, reattribution, web activity, app-store campaigns, preinstalls and server-to-server events.Read 15 Oct 2026 · help.adjust.com
Audience tools
Adjust says its audience tools support building, analyzing, and A/B testing custom groups for retargeting.Read 11 Oct 2026 · adjust.com
Audiences
Audience tools support building, analyzing and testing segments for retargeting.Read 15 Oct 2026 · adjust.com
Automation
Adjust offers automated bidding, budgeting, allocation rules, anomaly detection and alerts.Read 15 Oct 2026 · adjust.com
Availability promise
Adjust advertises a 99% uptime guarantee.Read 15 Oct 2026 · adjust.com
Company founded
Adjust says it was founded in 2012.Read 15 Oct 2026 · adjust.com
Company headquarters and size
LinkedIn lists Berlin, Germany as headquarters and a company size of 201–500 employees.Read 15 Oct 2026 · linkedin.com
Company ownership
Adjust identifies itself as an AppLovin company.Read 15 Oct 2026 · adjust.com
Data retention
Adjust states that customer data is deleted from its database within 60 days after contract termination.Read 11 Oct 2026 · adjust.com
Datascape
Datascape consolidates marketing data into reports, dashboards and visualizations.Read 15 Oct 2026 · adjust.com
Deep linking
TrueLink creates branded deep links that route users to destinations inside apps across channels.Read 15 Oct 2026 · adjust.com
Documentation
The Developer Hub provides separate SDK, API and migration documentation, including SDK v5 guides.Read 15 Oct 2026 · dev.adjust.com
Fraud controls
Fraud defenses include SDK-signature protection, click-injection filtering, anonymous-IP filtering, malformed-advertising-ID filtering and behavioral-anomaly detection.Read 15 Oct 2026 · adjust.com
Fraud prevention
The Fraud Prevention Suite rejects fraudulent installs in real time and returns rejection reasons to partners.Read 15 Oct 2026 · adjust.com
Funding and acquisition
An Adjust funding announcement said total funding reached $250 million; AppLovin later acquired the company for stated consideration of $980 million in 2021.Read 15 Oct 2026 · a.storyblok.com
Incrementality
InSight uses machine-learning models to analyze incremental campaign effects.Read 15 Oct 2026 · adjust.com
Limit: complexity and speed
G2 reviewers repeatedly mention a steep learning curve, slow loading with large datasets, dashboard navigation problems and difficult setup.Read 15 Oct 2026 · g2.com
Limit: contracts and support
Trustpilot complaints describe auto-renewal or one-year lock-ins, difficult cancellation, tracking failures and vague or slow support.Read 15 Oct 2026 · trustpilot.com
Limit: Insights app
Google Play reviewers criticize device-data concerns, alleged invalid device IDs, perceived fake reviews and lack of Wi-Fi-only operation.Read 15 Oct 2026 · play.google.com
Limit: pricing and data
G2 reviewers cite high cost, paid add-ons, limited attribution flexibility, data latency or inaccuracies and difficulty downloading raw data.Read 15 Oct 2026 · g2.com
Limit: reporting and interface
Capterra reviewers report that dashboards can be hard to digest, reporting customization is limited and deeper user analysis can be difficult.Read 15 Oct 2026 · fr.capterra.be
Limit: training
A Gartner reviewer said the product provided little training on how to use it.Read 15 Oct 2026 · gartner.com
Plan limits
Base is free and includes up to 1,500 monthly attributions for up to 12 months; Core and Enterprise pricing is offered through contact sales.Read 11 Oct 2026 · adjust.com
Praise: attribution and integrations
Capterra reviewers praise accurate mobile tracking, simple tracking-link setup, broad integrations, cost-data collection and fraud tools.Read 15 Oct 2026 · fr.capterra.be
Praise: setup and support
Gartner reviewers describe easy setup, a good SDK, near-immediate insights and helpful support.Read 15 Oct 2026 · gartner.com
Praise: usability and support
G2 reviewers repeatedly praise easy link creation, intuitive dashboards, comprehensive reporting and responsive customer support.Read 15 Oct 2026 · g2.com
Privacy compliance
Adjust says its services support GDPR, CCPA and LGPD requirements and that its COPPA solution has CARU certification.Read 15 Oct 2026 · adjust.com
Rating on Capterra
4.2 out of 5 from 26 reviews.Read 15 Oct 2026 · fr.capterra.be
Rating on G2
4.5 out of 5 from 405 reviews.Read 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
3.7 out of 5 from 4 reviews in Mobile App Analytics; 3.2 out of 5 from 11 reviews in Web, Product and Digital Experience Analytics.Read 15 Oct 2026 · gartner.com
Rating on Google Play
4.1 out of 5 from 196 reviews.Read 15 Oct 2026 · play.google.com
Rating on Trustpilot
2.0 out of 5 from 11 reviews.Read 15 Oct 2026 · trustpilot.com
Reporting
Datascape brings marketing data together with reporting, visualizations, dashboards, and performance metrics.Read 11 Oct 2026 · adjust.com
Scale
Adjust says more than 300,000 apps use its platform.Read 15 Oct 2026 · adjust.com
SDK licence
Adjust describes its attribution SDK as open source; the Android SDK is distributed under the MIT licence.Read 15 Oct 2026 · github.com
SDKs
Developer documentation lists SDK integrations for iOS, Android, Unity, React Native, Flutter, Windows, Cordova, Cocos2d-x and several game or hybrid frameworks.Read 15 Oct 2026 · help.adjust.com
Security architecture
Adjust says customer data is kept on company-controlled physical servers rather than public-cloud servers, with AES-256 encryption at rest and TLS in transit.Read 15 Oct 2026 · adjust.com
Security certification
Adjust states that it holds ISO/IEC 27001:2022 and ePrivacy certification dating from 2015.Read 15 Oct 2026 · adjust.com
Supported stores
Platform setup supports Apple App Store, Google Play, Amazon Appstore, Huawei AppGallery and Microsoft Store, plus web, PC, CTV and console configurations.Read 15 Oct 2026 · help.adjust.com
Web-to-app
Smart Banners and Smart Scripts are provided to move web visitors into apps.Read 15 Oct 2026 · adjust.com

Plans and prices

Base Free Free for the first year Up to 1,500 monthly conversions for the first year · up to 18,000 annual conversions Read 11 Oct 2026 · adjust.com
Base Free up to 1,500 monthly attributions · email support Read 15 Oct 2026 · g2.com
Core Priced on request up to 250,000 annual attributions · volume discounts · support Read 15 Oct 2026 · g2.com
Enterprise Priced on request over 250,000 annual attributions · deep volume discounts · dedicated support · enterprise SLA Read 15 Oct 2026 · g2.com

Every Adjust plan and price →

Strong points and limits

Strong points

  • Measures touchpoints across mobile, web, TV, PC, and console.
  • Datascape includes reports, visualizations, and dashboards.
  • Base is free with up to 1,500 monthly attributions.
  • Audience tools support A/B testing custom retargeting groups.
  • Data warehouse export is listed.

Limits

  • Base support is English email-only plus the Help Center.
  • Core and Enterprise prices are available through sales.
  • Growth Solutions are paid add-ons for Core and Enterprise.

Who it suits

Adjust suits app marketers who need to connect marketing touchpoints across platforms and review performance in shared dashboards. Base provides a free option with a stated monthly attribution limit; Core and Enterprise pricing requires contacting sales.

Verdict

Adjust combines cross-platform measurement, reporting, deep linking, and audience tools, with a free Base plan capped at 1,500 monthly attributions. Check with sales for Core or Enterprise pricing and account for paid add-ons where needed.

Where Specifiction places it

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