Adjust vs Kochava
Adjust
adjust.com
Kochava
kochava.comSide by side
| Figure | Adjust | Kochava |
|---|---|---|
| Price from | Free | $500/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · Ad Analytics | 9.1 (#1) | 9.1 (#3) |
| Spec score · Ad Tech Software | 9.1 (#1) | 9.1 (#2) |
| Spec score · Marketing Attribution Software | 9.1 (#2) | 9.1 (#4) |
| Spec score · Conversion Tracking | 9.1 (#2) | 9.0 (#4) |
| Spec score · Mobile App Analytics Software | 9.1 (#6) | 9.0 (#8) |
| Data retention | Adjust states that customer data is deleted from its database within 60 days after contract termination. | Kochava says its platform supports lifetime install deduplication and that lifetime data retention options are available with Enterprise plans. |
| Deep linking | TrueLink creates branded deep links that route users to destinations inside apps across channels. | SmartLinks supports contextual and deferred deep links, including QR codes and routing users to app content after installation. |
| Founded | 2012 | 2011 |
| Fraud prevention | The Fraud Prevention Suite rejects fraudulent installs in real time and returns rejection reasons to partners. | Kochava says machine-learning fraud controls detect and block fraudulent installs and post-install events in real time. |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | Kochava advertises thousands of integrations with ad networks, publishers, DSPs, martech vendors, CRMs, analytics systems and data warehouses. |
| Rating on G2 | 4.5 out of 5 from 405 reviews. | 4.1 out of 5 from 136 reviews. |
| Security | Adjust says customer data at rest is encrypted using AES256 and data in transit is protected with HTTPS via TLS and Perfect Forward Secrecy. | Kochava's Free App Analytics agreement states that FAA is ISO 27001-certified and is audited by a qualified third party. |
| Security certification | Adjust states that it holds ISO/IEC 27001:2022 and ePrivacy certification dating from 2015. | Kochava’s contractual security terms state that it is ISO/IEC 27001 certified and audited by a qualified third party. |
| What it does | Adjust is a measurement and analytics suite for app marketers covering attribution, reporting, optimization and fraud protection. | Kochava provides omnichannel measurement, attribution and campaign-management software for advertisers and publishers across apps, web, connected TV and other devices. |
Plans
Kochava
- Free App AnalyticsFree
- Foundation$500 a month
- Foundation$500 a month
- Enterprise$2,000 a month
- Enterprise$2,000 a month
- Free App Analytics®Price not published
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.
Kochava
Kochava helps marketers measure and optimize marketing across connected devices, with tools for advertisers and publishers. Advertiser features include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Atlas Performance gives publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and an ad operations and sales dashboard.
The platform lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, plus 4,500+ media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. That plan includes up to 10K conversions per month, though some SmartLinks functionality is unavailable. Foundation costs $500 a month and includes 33K conversions/month; Enterprise costs $2,000 a month and includes 200K MAU/month. Free trials are available. Listed platforms include Android, API, iOS, web, and Windows.