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Kochava

kochava.com

From $500/mo Free plan WebWindowsmacOSiOSAndroidAPI
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Spec score 9.1 #2 of 21 in Ad Tech Software

What it is

Kochava helps marketers measure and optimize marketing across connected devices, with tools for advertisers and publishers. Advertiser features include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Atlas Performance gives publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and an ad operations and sales dashboard.

The platform lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, plus 4,500+ media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. That plan includes up to 10K conversions per month, though some SmartLinks functionality is unavailable. Foundation costs $500 a month and includes 33K conversions/month; Enterprise costs $2,000 a month and includes 200K MAU/month. Free trials are available. Listed platforms include Android, API, iOS, web, and Windows.

Spec sheet

What it does
Kochava provides omnichannel measurement, attribution and campaign-management software for advertisers and publishers across apps, web, connected TV and other devices.Read 15 Oct 2026 · kochava.com
Integrations
Kochava advertises thousands of integrations with ad networks, publishers, DSPs, martech vendors, CRMs, analytics systems and data warehouses.Read 15 Oct 2026 · kochava.com
Security
Kochava's Free App Analytics agreement states that FAA is ISO 27001-certified and is audited by a qualified third party.Read 29 Sep 2026 · assets.kochava.com
Headquarters
201 Church Street, Sandpoint, Idaho 83864, United StatesRead 28 Sep 2026 · kochava.com
Founded
2011Read 28 Sep 2026 · kochava.com
Acquisition history
TechCrunch reported that Kochava acquired InferSystems in February 2015 and moved that team to Sandpoint, bringing headcount to about 50 at the time.Read 15 Oct 2026 · techcrunch.com
Advertiser features
Advertiser tools include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection.Read 29 Sep 2026 · kochava.com
Android requirements
The Android SDK documentation lists API level 21, Internet permission and Java 8 compatibility as minimum requirements and supports Android mobile, TV, Wear OS, Auto and Amazon Fire.Read 15 Oct 2026 · support.kochava.com
Apple App Store listing
Apple’s developer page lists Kochava apps named My Install Identifiers and My Device Identifiers for iPhone and iPad.Read 15 Oct 2026 · apps.apple.com
Company identity
LinkedIn identifies the maker as Kochava Inc., a privately held advertising-services company founded in 2011 with headquarters in Sandpoint, Idaho and 51–200 employees.Read 15 Oct 2026 · linkedin.com
Data retention
Kochava says its platform supports lifetime install deduplication and that lifetime data retention options are available with Enterprise plans.Read 29 Sep 2026 · kochava.com
Deep linking
SmartLinks supports contextual and deferred deep links, including QR codes and routing users to app content after installation.Read 15 Oct 2026 · kochava.com
Documentation depth
The support center contains platform-specific SDK guides, release notes, integration instructions, privacy controls and API articles, with some pages updated in 2026.Read 15 Oct 2026 · support.kochava.com
Fraud prevention
Kochava says machine-learning fraud controls detect and block fraudulent installs and post-install events in real time.Read 15 Oct 2026 · kochava.com
Free plan limit
Free App Analytics includes up to 10K conversions per month, while some SmartLinks functionality is listed as unavailable on that plan.Read 29 Sep 2026 · kochava.com
Google Play listing
Google Play lists Kochava as a developer and shows a Kochava Developer Toolkit listing, but the opened developer page does not display a rating or rating count.Read 15 Oct 2026 · play.google.com
IdentityLink
IdentityLink associates marketer-supplied identifiers with engagement data to connect users across devices and join Kochava data to warehouses and BI systems.Read 15 Oct 2026 · kochava.com
Legal name and ownership
Crunchbase lists the legal name as Kochava, Inc., describes it as private and places its headquarters in Sandpoint, Idaho; it reports 101–250 employees and five acquisitions.Read 15 Oct 2026 · crunchbase.com
Licence
Kochava SDK artifacts are distributed under proprietary Kochava terms rather than an open-source licence.Read 15 Oct 2026 · central.sonatype.com
Limit: cost and learning curve
Software Advice reviews say pricing can become expensive as usage grows, documentation is sometimes inadequate and the interface is complex for new users.Read 15 Oct 2026 · softwareadvice.com
Limit: reporting and integration
TrustRadius reviews include complaints about difficult reporting, tracking problems, limited event visibility, weak fraud detection and setup complexity.Read 15 Oct 2026 · trustradius.com
Limit: usability and documentation
G2 reviewers report complicated reporting, unclear help articles, difficult setup verification and an admin interface that could be easier to use.Read 15 Oct 2026 · g2.com
Mobile measurement
The platform measures app acquisition, engagement and conversion activity across iOS, Android, Huawei, connected TV and web properties.Read 15 Oct 2026 · kochava.com
Notable news: FTC case
On August 29, 2022, the FTC sued Kochava alleging that its data business sold precise mobile-location information capable of revealing visits to sensitive places; the agency sought to stop the practices and delete the data.Read 15 Oct 2026 · ftc.gov
Notable news: litigation status
The FTC’s June 2026 litigation report says the court denied Kochava’s motion to dismiss the second amended complaint on February 3, 2025.Read 15 Oct 2026 · ftc.gov
Praise: attribution and setup
TrustRadius summarizes repeated praise for reliable attribution, responsive customer service and generally user-friendly implementation.Read 15 Oct 2026 · trustradius.com
Praise: support
G2 reviewers repeatedly describe Kochava support as responsive, knowledgeable and willing to work through complex custom solutions.Read 15 Oct 2026 · g2.com
Praise: value and support
Software Advice reviewers rate customer support 5.0 out of 5 and value for money 4.7 out of 5, with praise for fraud detection and attribution.Read 15 Oct 2026 · softwareadvice.com
Privacy controls
Privacy Profiles can restrict collection and attribution for conditions such as Apple ATT opt-out, with separate guidance for SDK and server-to-server traffic.Read 15 Oct 2026 · support.kochava.com
Public APIs
Kochava documents reporting and data-access APIs, including a cost-report API that is available only to paid accounts.Read 15 Oct 2026 · support.kochava.com
Publisher features
Atlas Performance offers publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and a dashboard for ad operations and sales teams.Read 29 Sep 2026 · kochava.com
Rating on G2
4.1 out of 5 from 136 reviews.Read 15 Oct 2026 · g2.com
Rating on GetApp
4.6 out of 5 from 25 reviews.Read 15 Oct 2026 · getapp.com
Rating on Software Advice
4.6 out of 5 from 25 reviews.Read 15 Oct 2026 · softwareadvice.com
Rating on TrustRadius
10 out of 10 from 20 reviews and ratings.Read 15 Oct 2026 · trustradius.com
Real-time analytics
Its data-management product provides real-time dashboards, customizable reports, SQL querying, data downloads and data syndication.Read 15 Oct 2026 · kochava.com
SDK coverage
Official integration documentation covers iOS, Android, Windows/Xbox, Flutter, Unity, React Native, tvOS, Cordova, OTT, Web SDK and MAUI.Read 15 Oct 2026 · support.kochava.com
SDK encryption
Kochava states that SDK data is transmitted over HTTPS and only while the host app is running.Read 15 Oct 2026 · support.kochava.com
SDKs and APIs
The integration guide lists SDK support for iOS, Android, Windows and Xbox One, Flutter, Unity, ReactNative, tvOS, Cordova, OTT, and Web, as well as API references.Read 29 Sep 2026 · support.kochava.com
Security certification
Kochava’s contractual security terms state that it is ISO/IEC 27001 certified and audited by a qualified third party.Read 15 Oct 2026 · kochava.com
Self-attributing networks
Self-attributing network integrations are available to all clients, including Free App Analytics users.Read 29 Sep 2026 · kochava.com
Self-hosting
The documented service is a hosted online platform and the materials reviewed do not describe a self-hosted deployment option.Read 15 Oct 2026 · kochava.com
Server-to-server
A documented server-to-server integration lets customers send measurement data through APIs without embedding the SDK, but requires them to manage tracking and privacy signals.Read 15 Oct 2026 · support.kochava.com
Supported channels
Kochava lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality.Read 29 Sep 2026 · kochava.com
Trial and support
The pricing page says free trials are available; Free App Analytics and Foundation include support tickets with a 24-hour response time, and Enterprise includes a dedicated Client Success Team with a 4-hour response time.Read 29 Sep 2026 · kochava.com
Unified attribution
Kochava combines last-touch and multi-touch attribution, marketing-mix modeling and incrementality testing in one measurement framework.Read 15 Oct 2026 · kochava.com
Who it serves
Kochava identifies advertisers, publishers, agencies, partners, and ad networks or adtech vendors among the audiences it serves.Read 29 Sep 2026 · kochava.com

Plans and prices

Free App Analytics Free monthly 10K conversions/month · mobile and CTV measurement · install and standard post-install events · self-attributing-network attribution · SmartLinks · fraud prevention · GDPR/CCPA consent management Read 15 Oct 2026 · kochava.com
Foundation $500 a month Monthly; annual prepayment options are also available Includes 33K conversions/month Read 29 Sep 2026 · kochava.com
Foundation $500 a month monthly 33K conversions/month · mobile, CTV and web measurement · all integrated-partner attribution · media-cost aggregation · IdentityLink · row-level reporting · audience export Read 15 Oct 2026 · kochava.com
Enterprise $2,000 a month Monthly; annual prepayment options are also available Includes 200K MAU/month; enterprise plans can be billed by attributed conversion volume or monthly active users Read 29 Sep 2026 · kochava.com
Enterprise $2,000 a month monthly 200K MAU/month · connected-device measurement · dynamic audience segmentation and activation · ad-revenue measurement · predictive churn · fraud console · unlimited raw-data queries · custom ETL and postbacks Read 15 Oct 2026 · kochava.com
Free App Analytics® Price not published Monthly Includes 10K conversions/month Read 29 Sep 2026 · kochava.com

Every Kochava plan and price →

Strong points and limits

Strong points

  • Advertiser tools include configurable omnichannel attribution
  • Atlas Performance includes audience intelligence and lift studies
  • Self-attributing network integrations include Free App Analytics users
  • Free App Analytics includes up to 10K monthly conversions

Limits

  • Some SmartLinks functionality is unavailable on the free plan
  • Foundation costs $500 a month
  • Enterprise costs $2,000 a month

Who it suits

Kochava serves advertisers, publishers, agencies, partners, and ad networks or adtech vendors. Its feature set is relevant to teams measuring marketing attribution, campaign outcomes, or ad operations.

Kochava in depth

Read the full write-up

Kochava is a marketing measurement and optimization platform for advertisers and publishers. It is best suited to teams that need attribution across apps and other connected channels, plus publishers seeking performance tools. Its breadth is appealing, but the 10K-conversion free cap and $500-per-month starting paid plan make the right tier an important part of the decision.

Overview

Advertisers can configure omnichannel attribution and use deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Publishers get a distinct product, Atlas Performance, for outcomes measurement, performance optimization, audience intelligence, lift studies, and dashboards for ad operations and sales. That two-sided scope makes Kochava more relevant to organizations serving both sides of advertising than to teams seeking only a basic app-reporting tool.

Measurement spans mobile, web, connected TV, game consoles, desktop, and virtual reality. Kochava describes thousands of media-partner and vendor integrations, with its product page citing 4,500+. Self-attributing network integrations are available even to Free App Analytics users. Founded in 2011, the company is headquartered in Sandpoint, Idaho.

Teams comparing Marketing Attribution Software or Mobile App Analytics Software should consider whether they need this wider channel and publisher coverage.

Key features

Attribution and measurement

Multi-touch attribution, a 30-day journey window, offline data attribution, and revenue attribution give marketers several ways to connect activity with outcomes. Data warehouse export is also supported, which can suit teams that need attribution data alongside their own analysis. The 30-day journey window is a defined scope for measurement, so teams whose decisions depend on a longer journey should check whether it fits their needs.

Publisher performance

Atlas Performance combines outcomes measurement and optimization with audience intelligence and lift studies. Its ad-operations and sales dashboards extend the product beyond advertiser campaign analysis, making the publisher offering a meaningful reason to consider Kochava if those workflows matter.

Integrations and implementation

The integration guide covers SDKs for iOS, Android, Windows and Xbox One, Flutter, Unity, ReactNative, tvOS, Cordova, OTT, and Web, as well as API references. That range supports varied app and connected-device environments, though prospective customers should match the relevant SDKs and integrations to their own stack. Lifetime install deduplication is supported; lifetime data-retention options are available with Enterprise plans.

Pricing

Kochava uses a freemium model and offers free trials. Free App Analytics is billed monthly and includes up to 10K conversions per month. It is a practical starting point for modest conversion volumes, and it retains self-attributing network integrations, but some SmartLinks functionality is unavailable on this plan. Free App Analytics includes ticket support with a 24-hour response time.

Foundation costs $500 a month, billed monthly, and includes 33K conversions per month. Annual prepayment options are also available. It raises the conversion allowance substantially over the free tier, but teams should compare that quota with their expected monthly volume; ticket support has a 24-hour response time.

Enterprise costs $2,000 a month, billed monthly, and includes 200K MAU per month. Annual prepayment options are also available, and enterprise plans can be billed by attributed conversion volume or monthly active users. This is the tier for larger usage requirements and includes a dedicated Client Success Team with a four-hour response time. Enterprise is also where lifetime data-retention options are available.

The published conversion allowances make Free App Analytics and Foundation straightforward to size for conversion-driven use. Enterprise's MAU allowance and alternative billing basis make it important to compare the plan's unit with the way your team measures activity. For a larger or differently sized requirement, pricing is custom pricing.

Platforms

Kochava supports Android, iOS, web, Windows, and API. Its measurement coverage also includes connected TV, game consoles, desktop, and virtual reality, while the SDK guide names platforms and frameworks including Xbox One, Flutter, Unity, ReactNative, tvOS, Cordova, and OTT. The breadth is useful for campaigns that span device types; teams should verify which integration path applies to their particular environment.

Who it's for

Kochava fits advertisers that need configurable attribution and optimization across multiple channels, and publishers that want outcomes measurement, audience intelligence, lift studies, and operational dashboards. Agencies, partners, ad networks, and adtech vendors are also among the audiences it serves. Smaller teams can begin with Free App Analytics, but the conversion cap and SmartLinks restriction may make it a limited long-term fit. The free plan agreement states that Free App Analytics is ISO 27001-certified and audited by a qualified third party.

Pros and cons

Broad measurement reach: coverage across mobile, web, connected TV, game consoles, desktop, and virtual reality suits campaigns that cannot be measured as app-only activity.

Large integration ecosystem: 4,500+ media partner and vendor integrations, including self-attributing networks on the free tier, can reduce a common barrier to cross-channel attribution.

Distinct publisher toolkit: Atlas Performance adds audience intelligence, lift studies, and ad-operations and sales dashboards alongside measurement and optimization.

Free tier has material boundaries: the 10K monthly conversion cap and unavailable SmartLinks functionality may constrain teams as usage grows or linking needs expand.

Paid entry point is substantial: Foundation starts at $500 a month, so teams with modest needs should weigh the broader platform against that commitment.

Alternatives

Consider Branch Universal Ads if a free trial and support for macOS are priorities; its Basics offer is a free trial with limits of three ad partners, three data-partner webhooks, and three ad-partner postbacks.

Tenjin is worth comparing for a smaller conversion allowance at no recurring plan price: All-Inclusive Free includes 2,000 free conversions per month, then charges $0.04 per additional conversion, with monthly post-payment.

Singular may suit teams comparing a freemium option with a listed Free tier of 15,000 paid conversions and no credit card required.

Zobrx is another freemium option. AdWyse is another alternative.

Dreamdata offers a free web and API option with five seats and two months of user history, making it a comparison point for teams whose needs fit those limits. Open Attribution is another alternative.

Airbridge is a paid alternative with a Core Plan at $40 a month, including 500K data points and charging $0.0001 per additional data point. Its terms include two third-party integrations, no annual contract, and cancellation at any time.

Verdict

Choose Kochava if you need advertiser attribution across diverse channels or a platform that also serves publisher measurement and optimization; its integration breadth and dedicated Atlas Performance offering are the strongest reasons to shortlist it. Look elsewhere if the 10K free conversion cap, SmartLinks restriction, or $500-per-month Foundation entry point does not fit your expected usage and budget.

Verdict

Kochava covers advertiser attribution and optimization alongside publisher measurement and performance tools. Compare the monthly conversion or active-user allowances with your needs, and note that some SmartLinks features are not on the free plan.

Where Specifiction places it

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