Adform DMP vs Kochava

Adform DMP is an enterprise data management platform for brands and publishers. It gathers data from multiple sources, joins identifiers across devices and sessions, and builds single customer views that teams can use to segment, model, and activate audiences in real time. Collection options include tracking points, pixels, file and server uploads, batch uploads, API calls, and banner activity. Audience tools include profiles, lookalike modeling, and overlap analysis; Adform ID Fusion supports recognizing users across browsers, devices, and publishers while helping manage frequency and duplication. Destinations include Adform DSP and Ad Server, plus listed channels such as display, search, social, video, email, mobile, and CTV. Connections to Adform services depend on separate contracted services and pricing. Customers retain ownership and control of their data, and the service is described as designed for privacy and GDPR compliance. A standard account includes one data import integration and taxonomy setup unless otherwise agreed. Pricing is on request, with rates, event limits, and overage fees set in an order form.

Kochava helps marketers measure and optimize marketing across connected devices, with tools for advertisers and publishers. Advertiser features include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Atlas Performance gives publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and an ad operations and sales dashboard.

The platform lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, plus 4,500+ media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. That plan includes up to 10K conversions per month, though some SmartLinks functionality is unavailable. Foundation costs $500 a month and includes 33K conversions/month; Enterprise costs $2,000 a month and includes 200K MAU/month. Free trials are available. Listed platforms include Android, API, iOS, web, and Windows.