Kochava vs MarinOne
Kochava
kochava.com
MarinOne
marinsoftware.comSide by side
| Figure | Kochava | MarinOne |
|---|---|---|
| Price from | $500/mo | $500/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 3 |
| Spec score · Ad Tech Software | 9.1 (#2) | 8.5 (#4) |
| Spec score · Marketing Attribution Software | 9.1 (#4) | 8.5 (#13) |
| Founded | 2011 | 2006 |
| Headquarters | 201 Church Street, Sandpoint, Idaho 83864, United States | San Francisco, California, United States |
| Integrations | Kochava advertises thousands of integrations with ad networks, publishers, DSPs, martech vendors, CRMs, analytics systems and data warehouses. | Marin lists connections across categories including ad platforms, analytics and tracking, CRM, data warehouses, ecommerce, retail media, search, and social. |
| Security | Kochava's Free App Analytics agreement states that FAA is ISO 27001-certified and is audited by a qualified third party. | Marin says it uses commercially reasonable administrative, physical, and electronic safeguards and encryption for information in transit. |
Plans
Kochava
- Free App AnalyticsFree
- Foundation$500 a month
- Foundation$500 a month
- Enterprise$2,000 a month
- Enterprise$2,000 a month
- Free App Analytics®Price not published
In their own words
Kochava
Kochava helps marketers measure and optimize marketing across connected devices, with tools for advertisers and publishers. Advertiser features include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Atlas Performance gives publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and an ad operations and sales dashboard.
The platform lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, plus 4,500+ media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. That plan includes up to 10K conversions per month, though some SmartLinks functionality is unavailable. Foundation costs $500 a month and includes 33K conversions/month; Enterprise costs $2,000 a month and includes 200K MAU/month. Free trials are available. Listed platforms include Android, API, iOS, web, and Windows.
MarinOne
MarinOne is a SaaS platform for managing and optimizing search, social, and eCommerce advertising across publishers. Its customizable dashboards bring channel performance data together for cross-channel reporting, campaign management, and ROI optimization. Marin Bidding supports spend, efficiency, volume, engagement, and awareness objectives. Budget tools cover planning, forecasts, pacing, dynamic allocation, and bid recommendations; automation includes rules, alerts, workflows, and automated bidding. BI Connect can link reporting to tools such as Tableau and Google Data Studio, and a reporting-only REST API supports connections to client tools or reporting databases. A Google Sheets extension lets users select Marin data from within Sheets. Connect costs $500 a month and includes five data sources, 90 days of backfill, and 24 months of retention. Ascend costs $1,000 a month and One costs $2,000 a month; both list unlimited sources and 365 days of backfill. Marin advertises a 30-day free trial, but there is no free plan. In April 2025, Marin said its board had approved a dissolution and liquidation plan, subject to stockholder approval.