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Permutive

permutive.com

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Spec score 7.4 #7 of 21 in Ad Tech Software

What it is

Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.

Spec sheet

What it does
Permutive unifies data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders.Read 1 Oct 2026 · permutive.com
Security
Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure.Read 1 Oct 2026 · permutive.com
Compliance
Permutive says it completed SOC 2 and SOC 3 audits covering security controls against unauthorized physical and logical access.Read 1 Oct 2026 · permutive.com
Support
The Data Clean Room page displays G2 recognition for Best Support for small businesses.Read 1 Oct 2026 · permutive.com
Headquarters
London, UKRead 28 Sep 2026 · permutive.com
Founded
2014Read 28 Sep 2026 · permutive.com
Company
Permutive was founded in 2014 by Joe Root and Tim Spratt.Read 1 Oct 2026 · permutive.com
Activation
Users can launch and scale audiences across multiple partners, including more than 150 premium publishers, through one workflow in minutes without engineering resources.Read 1 Oct 2026 · permutive.com
AI features
Permutive uses AI for workflow efficiency, insight-driven decisions, opportunity recommendations, and audience modeling.Read 1 Oct 2026 · permutive.com
Audience segmentation
Users can create granular audiences from behavioral, contextual, and demographic data.Read 1 Oct 2026 · permutive.com
Audience targeting
Permutive combines cohort, identity, and contextual data signals for precision targeting at scale.Read 1 Oct 2026 · permutive.com
Buying limit
Publishers define their own floor prices for Permutive deals, so advertisers must bid above each applicable floor to access scale.Read 1 Oct 2026 · advertiser.permutive.com
Clean room
The Data Clean Room enables advertisers to collaborate with more than 150 premium publishers without sharing personally identifiable information, moving data, or writing code.Read 1 Oct 2026 · permutive.com
Cloud integrations
The clean room runs on existing cloud platforms including Google Cloud, Snowflake, Databricks, and Azure.Read 1 Oct 2026 · permutive.com
Data clean room
Permutive’s clean room enables collaboration with more than 150 publishers without moving data, sharing PII, or writing code.Read 1 Oct 2026 · permutive.com
Data management
Its data management platform optimizes publishers' signals for advertiser outcomes and uses AI for workflow efficiency, insights, and opportunity recommendations.Read 1 Oct 2026 · permutive.com
Identity limits
Permutive’s auto-collection of supported identifiers is currently available only for web, with app and CTV support planned for later deployment.Read 1 Oct 2026 · changelog.permutive.com
Implementation
Permutive says most publishers can be up and running within 30 to 60 days with minimal disruption.Read 1 Oct 2026 · permutive.com
Media channels
The platform supports audience data across desktop, mobile, connected TV, and linear channels.Read 1 Oct 2026 · permutive.com
Partner ecosystem
Permutive lists integrations across identity, data, NLP, activation, SSP, DSP, ad-server, curation-marketplace, social-media, CDP, and cloud-platform categories.Read 1 Oct 2026 · permutive.com
Partner integrations
Permutive connects with identity providers, contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media.Read 1 Oct 2026 · permutive.com
Platform
Permutive unifies clean room, curation, and first-party data activation in one privacy-first platform for publishers, advertisers, agencies, and retail media leaders.Read 1 Oct 2026 · permutive.com
Pricing
Permutive does not currently list pricing plans publicly, and pricing information must be obtained from the vendor.Read 1 Oct 2026 · trustradius.com
Privacy compliance
Permutive states that it participates in the IAB Europe Transparency & Consent Framework under vendor ID 361 and maintains industry-standard security procedures.Read 1 Oct 2026 · permutive.com
Privacy model
Permutive says its patented Edge technology processes data directly on the device instead of relying on third-party cookies or invasive tracking.Read 1 Oct 2026 · permutive.com
Privacy processing
Permutive says all data processing for its vertical publisher solution happens on-device and complies with GDPR, CCPA, and other global data regulations.Read 1 Oct 2026 · permutive.com
Security audits
Permutive successfully completed SOC 2 and SOC 3 audits covering security controls for its system.Read 1 Oct 2026 · permutive.com

Strong points and limits

Strong points

  • Builds a real-time audience graph from first-party data
  • Audience segments use behavioral, contextual, and demographic data
  • Clean room collaboration with more than 150 publishers
  • Advertisers can activate using a single Deal ID
  • Completed SOC 2 and SOC 3 audits

Limits

  • Pricing is available on request
  • No free plan or free trial
  • Automatic supported-identifier collection is currently web-only

Who it suits

It is aimed at publishers, advertisers, agencies, and retail media leaders working with first-party data, audience segments, and publisher activation. Its clean room collaboration and cloud options may suit organizations coordinating data use across partners.

Verdict

Permutive brings audience data management, clean room collaboration, and activation into one platform. Buyers should account for request-only pricing and the current web-only limit on automatic collection of supported identifiers.

Where Specifiction places it

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