Skip to content
SPECIFICTION
Get listed

Business Operations

Best Audience Data Providers in 2026

Audience data providers help teams build and activate audiences from data. This list is for comparing the audience and identity features offered by these products.

  1. 01 Foursquare

    Foursquare suits teams working on location-based advertising, audience targeting, place discovery, or geospatial analysis.

    From $25/mo Free plan Web · Windows · macOS · Linux
    9.2 Visit Specs
  2. 02 Anonymised Publisher Data Platform
    From 0.40 GBP/EUR/mo Web
    7.9 Visit Specs
  3. 03 Experian Enrichment
    7.6 Visit Specs
  4. 04 Lotame TV DMP

    The product is intended for television stations and advertisers, including salespeople and executives who plan or measure campaigns.

    Web
    7.4 Visit Specs
  5. 05 Zeotap CDP
    Web · API · Self-hosted
    7.4 Visit Specs
  6. 06 Permutive

    It is aimed at publishers, advertisers, agencies, and retail media leaders working with first-party data, audience segments, and publisher activation.

    Web · iOS · Android
    7.2 Visit Specs
  7. 07 GlobalWebIndex
    From $125/mo Free plan Web
    7.1 Visit Specs
  8. 08 OnAudience DMP
    From $500/mo Web
    7.1 Visit Specs
  9. 09 Narrative Data Marketplace
    Web · API
    7.0 Visit Specs
  10. 10 AudienceLift
    Web
    6.1 Visit Specs
  11. 11 AudienceProject
    Web
    5.9 Visit Specs
  12. 12 Comscore Audience Solutions
    5.9 Visit Specs
  13. 13 Datonics
    Web
    5.9 Visit Specs
  14. 14 Intent HQ
    Web
    5.7 Visit Specs
  15. 15 Nielsen Marketing Cloud
    Web
    5.4 Visit Specs
  16. 16 TransUnion TruAudience Identity Solutions
    Web
    5.4 Visit Specs
  17. 17 YouGov Profiles
    Web
    5.2 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Before choosing, compare free plans, trial terms, paid-from prices, data sources, audience building, activation destinations, identity resolution, data refresh, and deployment platforms.

Compare Foursquare and Anonymised Publisher Data Platform Get a place on this list

More in Business OperationsThe whole topic →