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Anonymised Publisher Data Platform

anonymised.io

From 0.40 GBP/EUR/mo Web
Visit anonymised.io
Spec score 7.9 #2 of 17 in Audience Data Providers

Spec sheet

Integrations
Personas are delivered as key-values in Google Ad Manager or any major SSP.Read 4 Oct 2026 · anonymised.io
Support
The product page offers a book-a-demo option to see a persona built from the publisher’s audience against a live brief.Read 4 Oct 2026 · anonymised.io
Headquarters
London, United KingdomRead 28 Sep 2026 · anonymised.io
Founded
2020Read 28 Sep 2026 · anonymised.io
AI brief matching
Aura reads an advertiser’s brief and builds a matching cohort from the publisher’s enriched audience data.Read 4 Oct 2026 · anonymised.io
Audience coverage
The product page says every user is enriched and segmentable, rather than only the logged-in minority.Read 4 Oct 2026 · anonymised.io
Audience limitation
The page says non-endemic behavioral data does not depend on a third-party cookie and can reach users in Safari.Read 4 Oct 2026 · anonymised.io
Company and audience
Anonymised says it serves publishers and advertisers and operates under the IAB Transparency and Consent Framework.Read 4 Oct 2026 · anonymised.io
Cross-domain data
Publishers can use cross-domain interest and intent data to understand and segment audiences beyond activity on their own pages.Read 4 Oct 2026 · anonymised.io
Curation
The platform includes automatic access to Anonymised curation, which the page says monetizes unsold direct inventory against the same personas.Read 4 Oct 2026 · anonymised.io
Custom segments
Segments can be built from a publisher’s taxonomies, entities, user actions, or product pages.Read 4 Oct 2026 · anonymised.io
Pricing conditions
The page states there is no minimum, setup fee, or lock-in, and no charge applies when a persona does not sell.Read 4 Oct 2026 · anonymised.io
Privacy and compliance
The company says it holds the heyData GDPR seal and that its Spanish subsidiary runs European operations to ensure the platform meets EU GDPR and UK GDPR requirements.Read 4 Oct 2026 · anonymised.io
Privacy limit
Segments below the size at which individuals could be distinguished are never created, and no user-level profile is passed to a buyer.Read 4 Oct 2026 · anonymised.io
Product purpose
The platform enriches publisher audience data with real behavior from across the open web to build personas that can be targeted on the publisher’s inventory.Read 4 Oct 2026 · anonymised.io

Plans and prices

Direct-sold impressions, above 10m 0.40 GBP/EUR a month £/€0.40 CPM, charged monthly on direct-sold impressions using Publisher Data Platform audiences Above 10m impressions Read 4 Oct 2026 · anonymised.io
Direct-sold impressions, 5m to 10m 0.60 GBP/EUR a month £/€0.60 CPM, charged monthly on direct-sold impressions using Publisher Data Platform audiences From 5m to 10m impressions Read 4 Oct 2026 · anonymised.io
Direct-sold impressions, first 5m 0.80 GBP/EUR a month £/€0.80 CPM, charged monthly on direct-sold impressions using Publisher Data Platform audiences First 5m direct-sold impressions Read 4 Oct 2026 · anonymised.io
Pay-as-you-go package with SignalLift Price not published 25% of measured SignalLift uplift, plus the Publisher Data Platform rate card No commitment · no minimum Read 4 Oct 2026 · anonymised.io

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Where Specifiction places it

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