Tech riderRev. 8 Oct 2026

Lotame TV DMP

Ch 196.2of 31 Data Management Platforms

1Runs onWeb
2CostsNot stated by the maker
3Collection methodsTV viewership data; digital audience segments
4Audience segmentationYes
5Activation destinationslinear TV; digital channels
6CTV activationYes

5 lines stated Written from the maker's own pages: lotame.com, resources.lotame.com

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Overview

Lotame TV DMP is ranked #19 of 31 in data management platforms on Specifiction. It runs on Web.

Lotame TV DMP plans and pricing

All plans

Lotame TV DMP Not published Pricing not stated on the opened product page · contact Lotame for information resources.lotame.com · 8 Oct 2026

Compared on data management platforms

Collection methods: TV viewership data; digital audience segmentslotame.com
Audience segmentation: Yeslotame.com
Activation destinations: linear TV; digital channelslotame.com
CTV activation: Yeslotame.com

Facts

Purpose: TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation.resources.lotame.com · 8 Oct 2026
Audience analysis: It provides insights into audience composition across a station’s programming, genres, and dayparts.resources.lotame.com · 8 Oct 2026
Linear TV targeting: The same audience segments used on digital channels can be applied to linear TV.resources.lotame.com · 8 Oct 2026
Viewership data: Lotame says its TV DMP targeting in smaller markets is fueled by millions of TV viewership data points.resources.lotame.com · 8 Oct 2026
Planning metrics: Available planning metrics include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index.resources.lotame.com · 8 Oct 2026
Measurement metrics: Available measurement metrics include total and target audience impressions, reach, frequency, and campaign audience profiles.resources.lotame.com · 8 Oct 2026
Intended users: The product is described for television stations and advertisers, with salespeople and executives using its planning and measurement tools.resources.lotame.com · 8 Oct 2026
Integration ecosystem: Lotame’s partner directory lists Adobe Ad Cloud and Adobe Audience Manager among its CTV Media connections.lotame.com · 8 Oct 2026
Privacy: Lotame’s Services Privacy Notice says the GDPR provides a legal basis for certain personal-data processing described in the notice.lotame.com · 8 Oct 2026
Support and contact: Lotame’s TV DMP brochure directs inquiries to [email protected].resources.lotame.com · 8 Oct 2026
Audience insights: It provides insights into the audience composition of a station’s TV programming, genres, and dayparts.resources.lotame.com · 8 Oct 2026
Linear TV segments: It lets users apply the same audience segments from digital channels to linear TV.resources.lotame.com · 8 Oct 2026
Campaign effectiveness: The product measures campaign delivery and reach against desired audiences.resources.lotame.com · 8 Oct 2026
Contact: The TV DMP brochure directs interested readers to [email protected] for more information.resources.lotame.com · 8 Oct 2026
Partner connections: Lotame’s current partner page lists CTV-related partners including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk.lotame.com · 8 Oct 2026
Security certification: Lotame states that its information security management system is ISO/IEC 27001:2013 certified and audited annually by an independent third party.lotame.com · 8 Oct 2026
Data protection: Lotame states that customer and data partner data in transit is encrypted using TLS 1.2 or better and that data is encrypted at rest.lotame.com · 8 Oct 2026
Audience: The TV DMP brochure describes the product for television stations and advertisers, with salespeople and executives using its planning and measurement tools.resources.lotame.com · 8 Oct 2026
Company history: Lotame’s about page states that it was founded in Maryland in 2006.lotame.com · 8 Oct 2026