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SPECIFICTION
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Lotame TV DMP

lotame.com

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Spec score 7.4 #4 of 17 in Audience Data Providers

What it is

Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns. It analyzes audience composition across a station’s programs, genres, and dayparts, and lets users apply digital audience segments to linear TV. Lotame says its targeting in smaller markets draws on millions of TV viewership data points. Planning measures include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. Measurement includes total and target audience impressions, reach, frequency, campaign audience profiles, and campaign delivery against desired audiences. Salespeople and executives are among the intended users of its planning and measurement tools. Lotame’s partner directory lists CTV connections including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. The company was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. Pricing is on request; the TV DMP brochure directs inquiries to [email protected].

Spec sheet

Purpose
TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation.Read 8 Oct 2026 · resources.lotame.com
Intended users
The product is described for television stations and advertisers, with salespeople and executives using its planning and measurement tools.Read 8 Oct 2026 · resources.lotame.com
Audience
The TV DMP brochure describes the product for television stations and advertisers, with salespeople and executives using its planning and measurement tools.Read 8 Oct 2026 · resources.lotame.com
Privacy
Lotame says it follows privacy by design and default and honors individuals’ choices regarding personal data processing.Read 8 Oct 2026 · lotame.com
Headquarters
Lotame lists its headquarters at 8890 McGaw Road, Suite 250, Columbia, Maryland 21045.Read 8 Oct 2026 · spherical.lotame.com
Founded
Lotame’s company history says it was founded in Maryland in 2006.Read 8 Oct 2026 · lotame.com
Audience analysis
It provides insights into audience composition across a station’s programming, genres, and dayparts.Read 8 Oct 2026 · resources.lotame.com
Audience insights
It provides insights into the audience composition of a station’s TV programming, genres, and dayparts.Read 8 Oct 2026 · resources.lotame.com
Campaign effectiveness
The product measures campaign delivery and reach against desired audiences.Read 8 Oct 2026 · resources.lotame.com
Company history
Lotame’s about page states that it was founded in Maryland in 2006.Read 8 Oct 2026 · lotame.com
Contact
The TV DMP brochure directs interested readers to [email protected] for more information.Read 8 Oct 2026 · resources.lotame.com
Data protection
Lotame states that customer and data partner data in transit is encrypted using TLS 1.2 or better and that data is encrypted at rest.Read 8 Oct 2026 · lotame.com
Integration ecosystem
Lotame’s partner directory lists Adobe Ad Cloud and Adobe Audience Manager among its CTV Media connections.Read 8 Oct 2026 · lotame.com
Linear TV segments
It lets users apply the same audience segments from digital channels to linear TV.Read 8 Oct 2026 · resources.lotame.com
Linear TV targeting
The same audience segments used on digital channels can be applied to linear TV.Read 8 Oct 2026 · resources.lotame.com
Measurement metrics
Available measurement metrics include total and target audience impressions, reach, frequency, and campaign audience profiles.Read 8 Oct 2026 · resources.lotame.com
Partner connections
Lotame’s current partner page lists CTV-related partners including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk.Read 8 Oct 2026 · lotame.com
Planning metrics
Available planning metrics include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index.Read 8 Oct 2026 · resources.lotame.com
Security certification
Lotame states that its information security management system is ISO/IEC 27001:2013 certified and audited annually by an independent third party.Read 8 Oct 2026 · lotame.com
Support and contact
Lotame’s TV DMP brochure directs inquiries to [email protected].Read 8 Oct 2026 · resources.lotame.com
Viewership data
Lotame says its TV DMP targeting in smaller markets is fueled by millions of TV viewership data points.Read 8 Oct 2026 · resources.lotame.com

Plans and prices

Lotame TV DMP Priced on request Pricing not stated on the opened product page · contact Lotame for information Read 8 Oct 2026 · resources.lotame.com

Every Lotame TV DMP plan and price →

Strong points and limits

Strong points

  • Audience insights cover programs, genres, and dayparts.
  • Digital segments can be used for linear TV.
  • Planning and measurement metrics are listed.
  • CTV partner connections include several named platforms.

Limits

  • Pricing is available on request.
  • The product is limited to web access.

Who it suits

The product is intended for television stations and advertisers, including salespeople and executives who plan or measure campaigns. It suits teams looking to apply digital audience segments to linear TV.

Verdict

Lotame TV DMP offers defined planning and measurement metrics for television campaigns, alongside audience insights and linear TV activation. Contact Lotame for pricing details.

Where Specifiction places it

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