Foursquare vs Lotame TV DMP

Foursquare provides location intelligence tools for marketers, developers, analysts, and machine learning engineers. Attribution measures advertising impact across media plans and platforms. Audience builds customizable targeting groups from real-world behaviors, and Proximity supports real-time geo-contextual targeting with custom geofences. Places APIs supply real-time place data for applications and nearby venue discovery.

For spatial analysis, Spatial Workbench brings SQL workbooks, geospatial computing, dashboards, and interactive maps into a browser workspace. It uses pre-provisioned MotherDuck instances and builds maps with Kepler.gl. Foursquare Studio connects to Snowflake and BigQuery, plus QGIS, Grafana, and kepler.gl. It also offers REST API and Python library access, and supports importing and exporting CSV, GeoJSON, Shapefiles, and Vector Tiles. Places API charges by volume on a pay-as-you-go basis, with up to 10,000 free calls on Pro endpoints. Foursquare has free plans, a 30-day trial, and paid plans from $25/mo. The listed platforms are API and web; the company was founded in 2009.

Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns. It analyzes audience composition across a station’s programs, genres, and dayparts, and lets users apply digital audience segments to linear TV. Lotame says its targeting in smaller markets draws on millions of TV viewership data points. Planning measures include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. Measurement includes total and target audience impressions, reach, frequency, campaign audience profiles, and campaign delivery against desired audiences. Salespeople and executives are among the intended users of its planning and measurement tools. Lotame’s partner directory lists CTV connections including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. The company was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. Pricing is on request; the TV DMP brochure directs inquiries to [email protected].