Foursquare
foursquare.com
What it is
Foursquare provides location intelligence tools for marketers, developers, analysts, and machine learning engineers. Attribution measures advertising impact across media plans and platforms. Audience builds customizable targeting groups from real-world behaviors, and Proximity supports real-time geo-contextual targeting with custom geofences. Places APIs supply real-time place data for applications and nearby venue discovery.
For spatial analysis, Spatial Workbench brings SQL workbooks, geospatial computing, dashboards, and interactive maps into a browser workspace. It uses pre-provisioned MotherDuck instances and builds maps with Kepler.gl. Foursquare Studio connects to Snowflake and BigQuery, plus QGIS, Grafana, and kepler.gl. It also offers REST API and Python library access, and supports importing and exporting CSV, GeoJSON, Shapefiles, and Vector Tiles. Places API charges by volume on a pay-as-you-go basis, with up to 10,000 free calls on Pro endpoints. Foursquare has free plans, a 30-day trial, and paid plans from $25/mo. The listed platforms are API and web; the company was founded in 2009.
Spec sheet
- What it does
- Foursquare is a geospatial intelligence platform for marketing, spatial analysis, developer applications and points-of-interest data.Read 15 Oct 2026 · foursquare.com
- Audience
- Audience builds segments from real-world visitation behavior and can activate them across more than 550 channels.Read 15 Oct 2026 · g2.com
- Integrations
- Foursquare says its data is delivered through more than 550 integrated partners, including AWS and The Trade Desk.Read 15 Oct 2026 · foursquare.com
- Founded
- 2009Read 28 Sep 2026 · foursquare.com
- Acquisition news (2026-09-18)
- Axios reported that Infillion agreed to acquire all of Foursquare, with Foursquare continuing as an independent brand and most of its roughly 150 employees joining Infillion.Read 15 Oct 2026 · axios.com
- Advertising measurement
- Its Attribution product measures the impact of advertising across a media plan and platforms.Read 8 Oct 2026 · foursquare.com
- API authentication
- Foursquare requires authentication credentials; service API keys authenticate Developer Console projects and bearer access tokens authenticate userful requests.Read 15 Oct 2026 · docs.foursquare.com
- API Explorer
- The API Explorer offers authenticated requests, complete responses, live request testing and multiple programming languages.Read 15 Oct 2026 · docs.foursquare.com
- API limits
- Legacy authenticated endpoints generally allow 500 requests per OAuth token per hour, while autocomplete allows 2,000 and user-management service keys allow 3,600.Read 15 Oct 2026 · docs.foursquare.com
- API service target
- Its commercial Places API SLA specifies 99.90% availability for covered US endpoints, but excludes pay-as-you-go and sandbox customers.Read 15 Oct 2026 · foursquare.com
- Attribution
- Attribution measures campaign performance and real-world visits across digital, mobile, TV, connected TV, out-of-home and audio channels.Read 15 Oct 2026 · foursquare.com
- Audience targeting
- Its Audience product creates customizable audiences based on real-world behaviors for targeting across channels.Read 8 Oct 2026 · foursquare.com
- Company profile
- LinkedIn lists Foursquare as privately held, founded in 2009, headquartered in San Francisco and employing 501–1,000 people.Read 15 Oct 2026 · linkedin.com
- Core data scale
- The company says its network contains more than 100 million points of interest in over 200 countries, powered by more than 16 billion human-verified check-ins.Read 15 Oct 2026 · foursquare.com
- Deprecated API
- The developer portal marks the Personalization API as deprecated.Read 15 Oct 2026 · docs.foursquare.com
- Desktop requirements
- The documented installers require macOS 13 or later, Windows 10 or later, or Ubuntu 22.04, Debian 12 or later; Linux AppImage requires FUSE.Read 15 Oct 2026 · docs.foursquare.com
- Funding
- Crunchbase lists 23 Foursquare investors, including The Raine Group and Union Square Ventures.Read 15 Oct 2026 · crunchbase.com
- Geofencing
- Its Proximity product supports real-time geo-contextual targeting with custom geofences.Read 8 Oct 2026 · foursquare.com
- iOS app rating
- Swarm is rated 4.2 out of 5 from 7.8K App Store ratings.Read 15 Oct 2026 · apps.apple.com
- Limit: missing features
- Capterra's Proximity profile says the product includes location tracking and visualization but does not include geocoding or data mapping.Read 15 Oct 2026 · capterra.com
- Limit: support complaints
- A Trustpilot reviewer reports more than 15 unsuccessful contacts with Swarm support about missing public check-ins and says responses were repetitive and unresolved.Read 15 Oct 2026 · trustpilot.com
- Open-data licence
- Foursquare OS Places data is available under Apache License 2.0 with attribution and notice requirements.Read 15 Oct 2026 · opensource.foursquare.com
- Open-source code
- Foursquare's fsq.io repository contains open-source projects under Apache License 2.0.Read 15 Oct 2026 · github.com
- Places API
- Places API provides search, details, autocomplete, geotagging, place matching, transaction matching, partner ingestion and offline jobs.Read 15 Oct 2026 · docs.foursquare.com
- Places API pricing
- Places API pricing is volume-based and pay-as-you-go, with up to 10,000 free calls on Pro endpoints.Read 8 Oct 2026 · foursquare.com
- Praise: data quality
- Gartner reviewers describe Attribution as easy to use and cost-effective with exceptional data quality and actionable insights.Read 15 Oct 2026 · gartner.com
- Praise: usability
- G2 reviewers describe Spatial Studio as useful, interactive and intuitive, while an Audience reviewer praises accurate targeting and improved engagement.Read 15 Oct 2026 · g2.com
- Privacy and audits
- The company describes its products as privacy-forward, says consumers control their data, and says partners undergo regular audits.Read 15 Oct 2026 · foursquare.com
- Proximity
- Proximity lets marketers create geofences filtered by categories, chains and localities, using Foursquare data or uploaded coordinates and polygons.Read 15 Oct 2026 · foursquare.com
- Rating on G2
- G2 lists 16 Foursquare product reviews; its visible ratings distribution shows 14 five-star and 2 four-star reviews.Read 15 Oct 2026 · g2.com
- Rating on Gartner Peer Insights
- Foursquare Attribution is rated 4.3 out of 5 from 3 ratings.Read 15 Oct 2026 · gartner.com
- Rating on Trustpilot
- Foursquare's Trustpilot profile shows a TrustScore of 1.5 out of 5 from 75 reviews.Read 15 Oct 2026 · trustpilot.com
- Rating on TrustRadius
- Foursquare Places scores 6.9 out of 10 from 2 reviews and ratings.Read 15 Oct 2026 · trustradius.com
- SDKs
- Official developer documentation lists Movement SDK for iOS and Android, Studio Data SDK and Map SDK for webpages and Jupyter notebooks.Read 15 Oct 2026 · docs.foursquare.com
- Spatial Desktop
- Spatial Desktop combines Kepler.gl visualization with DuckDB queries, supports multi-gigabyte datasets, works offline and is built on SQLRooms plugins.Read 15 Oct 2026 · docs.foursquare.com
- Spatial Studio
- Spatial Studio supports 3D, vector, raster and flow layers, spatial analysis modules, charts, data operations, animations, H3 hex tiles and map sharing.Read 15 Oct 2026 · foursquare.com
- Spatial Workbench features
- Spatial Workbench combines SQL workbooks, geospatial compute, dashboards, and interactive maps in a browser workspace.Read 8 Oct 2026 · foursquare.com
- Status today
- The official status page reported all listed APIs and developer services operational on October 15, 2026, with no incident reported that day.Read 15 Oct 2026 · status.foursquare.com
- Studio API access
- Foursquare Studio provides platform access through a REST API and Python library.Read 8 Oct 2026 · foursquare.com
- Studio integrations
- Foursquare Studio has built-in Snowflake and BigQuery connectors, plus integrations for QGIS, Grafana, and kepler.gl.Read 8 Oct 2026 · foursquare.com
- Studio supported data formats
- Studio supports importing and exporting formats including CSV, GeoJSON, Shapefiles, and Vector Tiles.Read 8 Oct 2026 · foursquare.com
- Who Spatial Studio is for
- Spatial Studio describes its Community plan as suitable for people exploring the platform with low data storage requirements.Read 8 Oct 2026 · foursquare.com
- Workbench integrations
- Spatial Workbench uses pre-provisioned MotherDuck instances and builds interactive maps on Kepler.gl.Read 8 Oct 2026 · foursquare.com
Plans and prices
Strong points and limits
Strong points
- Measures advertising impact across a media plan.
- Builds audiences from real-world behaviors.
- Offers real-time place data through Places APIs.
- Studio supports REST API and Python access.
- Imports and exports four listed data formats.
Limits
- Places API pricing is volume-based and pay-as-you-go.
- Workbench Developer Plan costs $250 a month plus usage.
- Enterprise Studio pricing is custom and not listed.
Who it suits
Foursquare suits teams working on location-based advertising, audience targeting, place discovery, or geospatial analysis. Its tools address marketers, developers, analysts, and machine learning engineers.
Verdict
Foursquare combines location-based marketing products with tools for spatial data work. Free plans and a 30-day trial are listed, while costs vary by product and usage.
Where Specifiction places it
- Location Platform Software#1 of 259.3
- Location Intelligence Software#2 of 369.3
- Audience Data Providers#1 of 179.2
- Geofencing Software#1 of 179.3
- Location-Based Marketing Software#1 of 169.1