Experian Enrichment vs Lotame TV DMP
Experian Enrichment
experian.comLotame TV DMP
lotame.comSide by side
| Figure | Experian Enrichment | Lotame TV DMP |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| Plans published | 1 | 1 |
| Spec score · Audience Data Providers | 7.6 (#3) | 7.4 (#4) |
| Spec score · Data Management Platforms | 7.5 (#10) | 7.4 (#13) |
| Founded | 1996 | Lotame’s company history says it was founded in Maryland in 2006. |
| Headquarters | Dublin, Ireland | Lotame lists its headquarters at 8890 McGaw Road, Suite 250, Columbia, Maryland 21045. |
| Intended users | The product is aimed at organizations with first-party or CRM data, including marketers, analysts, engineers, retailers, financial institutions, healthcare organizations, and energy and utility providers. | The product is described for television stations and advertisers, with salespeople and executives using its planning and measurement tools. |
| Privacy | Experian describes its identity spine as privacy-first and says NPI matching can enrich healthcare provider records without exchanging personally identifiable information. | Lotame says it follows privacy by design and default and honors individuals’ choices regarding personal data processing. |
| Purpose | Experian Enrichment appends demographic, lifestyle, behavioral, and financial attributes to customer data to support deeper insights and data-driven decisions. | TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation. |
Plans
In their own words
Experian Enrichment
Experian Enrichment has no write-up on Specifiction yet; its figures are above.
Lotame TV DMP
Lotame TV DMP is web software for television stations and advertisers planning, selling, measuring, and validating TV campaigns. It analyzes audience composition across a station’s programs, genres, and dayparts, and lets users apply digital audience segments to linear TV. Lotame says its targeting in smaller markets draws on millions of TV viewership data points. Planning measures include Program Reach, Audience Reach, Audience Program Index, and Audience Daypart Index. Measurement includes total and target audience impressions, reach, frequency, campaign audience profiles, and campaign delivery against desired audiences. Salespeople and executives are among the intended users of its planning and measurement tools. Lotame’s partner directory lists CTV connections including Adobe Ad Cloud, Adobe Audience Manager, Google Ad Manager, Google DV360, Roku OneView, Samsung Ads, and The Trade Desk. The company was founded in Maryland in 2006 and is headquartered in Columbia, Maryland. Pricing is on request; the TV DMP brochure directs inquiries to [email protected].